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A Media Richness Theory-Based Analysis of Students' Communication Experience in AI-Assisted Consultation Mirawati, Ira; Rahmawan, Detta; Sharipudin, Mohamad-Noor Salehhuddin
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.6816

Abstract

Recent advances in artificial intelligence (AI) have expanded students' consultation options beyond traditional sources such as parents, peers, and counselors. This study examines the emerging practice of AI-assisted consultation among Indonesian university students, employing Media Richness Theory (MRT) as an analytical framework to evaluate perceived media richness. A quantitative survey was administered to 553 students who had previously utilized AI for consultation purposes. Results indicate that AI is generally perceived as a “rich” medium, with an overall score of 3.78. In terms of MRT dimensions, AI scored highly in ambiguity reduction (4.02), immediacy of feedback (4.16), cue multiplicity (3.84), and message personalization (3.91). However, comparisons with conventional consultation methods (3.43) and the perceived long-term impact of AI-based interactions (3.60) were rated at a moderate level. These findings suggest that while AI demonstrates notable potential in delivering rapid, tailored, and multifaceted responses, its effectiveness remains limited when assessed against traditional human counseling, particularly regarding sustained outcomes. Consequently, AI should be positioned as a complementary tool rather than a substitute for human counselors. Enhancing AI’s capacity to produce enduring psychological and developmental support will be essential to fully leverage its role in educational and psychosocial consultation contexts.
Social media engagement and domestic violence awareness: women victims' experiences Intyaswati, Drina; Maryam, Siti; Saputra, Windhi Tia; Sharipudin, Mohamad-Noor Salehhuddin
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.59-77

Abstract

Women must grasp the idea of domestic abuse in order to anticipate if they spot incidents of it.  The purpose of the study was to evaluate the relationship between perceptions of domestic violence and online community engagement on social media. This study used a survey method by distributing questionnaires through social media. The population were women social media users and used purposive sampling techniques with the criteria that respondents were married or had been married, had been victims of domestic violence (physical or mental), and had accessed domestic violence issues on social media in the last six months. Data collection was carried out in July-August 2024. The data was obtained from 300 women and analyzed using the SPSS 25 application. The results show that there is a significant correlation between perceptions of domestic violence and online community engagement in the community of domestic violence victims on social media. However, the strength of the relationship is low. Further analysis shows that the differences in respondents' community engagement levels were divided into three perception ownership groups. The findings suggest that women victims of domestic violence might join groups on social media to receive direction and counsel meant to assist with their issues.