Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Communicatus: Jurnal Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia
Pramata, Delvin
Unknown Affiliation
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Consumers' Meaning-Making of the Starbucks Boycott Campaign in the Context of the Israel-Palestine Conflict Wisnusyah, Muhammad; Pramata, Delvin; Suciati, Melisa; Budiono, Bagus
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 1 (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i1.44903

Abstract

The escalating Israel-Palestine conflict has triggered a wave of global consumer activism, one of which is a boycott campaign targeting multinational brands such as Starbucks. This phenomenon highlights the strong connection between political identity, moral expression, and consumer behavior. This study aims to explore how individuals receive, interpret, and respond to boycott messages against Starbucks within the context of the conflict. Employing a qualitative descriptive phenomenological approach, data were collected through in-depth interviews and digital archive analysis. Informants were purposively selected based on shared characteristics and the intensity of their engagement with the issue. The findings reveal diverse decoding positions, dominant, negotiated, and oppositional, shaped by cultural background, political orientation, personal experience, and brand loyalty. Social media shapes emotional narratives, reinforces symbolic resistance, and shifts perception and consumption behavior. These findings underscore the complexity of political consumerism and demonstrate the active role of consumers in redefining brand image amid socio-political crises. This study offers theoretical and practical contributions to understanding meaning-making dynamics in digital communication and emphasizes the urgency of audience-based approaches in brand communication strategies
Mengeksplorasi Dampak Media Sosial Dalam Komunikasi Krisis: Tinjauan Sistematis Terhadap Social-Mediated Crisis Communication (Smcc) Pramata, Delvin
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61369

Abstract

The evolution of social media has compelled numerous organizations to modify their strategies and systems to effectively address crisis situations. The Social-Mediated Crisis Communication (SMCC) model represents a significant innovation in the field of crisis communication management. This model emphasizes the importance of understanding how the public utilizes social media to seek information during crises and how organizations can engage effectively to mitigate negative impacts. With systematic literature review method, this study collected journal articles from the past five years, resulting in the identification of 15 relevant publications. The findings revealed that social media has become a pivotal tool for crisis communication across various industries. It showed by a shared global perception of the critical role social media plays in information dissemination, the continual evolution of communication models mediated by SMCC, and the use of social media by organizations and the public during critical periods such as the COVID-19 pandemic and disaster management efforts. Furthermore, the research highlights the significant role of social media influencers in shaping public opinion. The SMCC model proves to be effective for various entities, including governments and private organizations, in restoring their image and reputation during crises. Amidst rapid technological advancements, the application of SMCC is becoming increasingly relevant and essential in navigating the dynamic landscape of communication.
Co-Authors Bagus Budiono, Bagus Suciati, Melisa Wisnusyah, Muhammad