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All Journal Communicatus: Jurnal Ilmu Komunikasi Annaba: Jurnal Ilmu Jurnalistik
Wisnusyah, Muhammad
Unknown Affiliation
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Penggunaan Meme Sebagai Instrumen Penyebaran Informasi di Media Sosial Instagram Wisnusyah, Muhammad; Muhaemin, Enjang; Ma'arif, Abdul Aziz
Annaba: Jurnal Ilmu Jurnalistik Vol. 5 No. 2 (2020): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v5i2.20481

Abstract

Activities on social media give rise to new cultural products, namely memes. The purpose of this research is to find out the elements, structure, and components contained in memes on the internet. The research uses a qualitative approach by using the content analysis method. The researcher used the Holsti model content analysis method, which is a research technique to draw conclusions by identifying the characteristics of the content of the message carried out systematically and objectively. The theory is used to dissect memes related to the April 11, 2022 demonstration circulating on Instagram. The results of the study found that, the elements contained in the demo action meme consist of three elements, namely text, image, and context that support each other. The structure used is three, namely image macros, snowclones, and exploitable images. The components contained in the demo action memes are a manifestation of the reality that really happened. Meme habits are used as a medium for conveying messages, meme ideals are shown as a form of disappointment, hope, and jokes.
Consumers' Meaning-Making of the Starbucks Boycott Campaign in the Context of the Israel-Palestine Conflict Wisnusyah, Muhammad; Pramata, Delvin; Suciati, Melisa; Budiono, Bagus
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 1 (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i1.44903

Abstract

The escalating Israel-Palestine conflict has triggered a wave of global consumer activism, one of which is a boycott campaign targeting multinational brands such as Starbucks. This phenomenon highlights the strong connection between political identity, moral expression, and consumer behavior. This study aims to explore how individuals receive, interpret, and respond to boycott messages against Starbucks within the context of the conflict. Employing a qualitative descriptive phenomenological approach, data were collected through in-depth interviews and digital archive analysis. Informants were purposively selected based on shared characteristics and the intensity of their engagement with the issue. The findings reveal diverse decoding positions, dominant, negotiated, and oppositional, shaped by cultural background, political orientation, personal experience, and brand loyalty. Social media shapes emotional narratives, reinforces symbolic resistance, and shifts perception and consumption behavior. These findings underscore the complexity of political consumerism and demonstrate the active role of consumers in redefining brand image amid socio-political crises. This study offers theoretical and practical contributions to understanding meaning-making dynamics in digital communication and emphasizes the urgency of audience-based approaches in brand communication strategies
Co-Authors Bagus Budiono, Bagus Ma'arif, Abdul Aziz Muhaemin, Enjang Pramata, Delvin Suciati, Melisa