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Rahman, Roy Hadi
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PENGEMBANGAN POTENSI DESA SUKAMAJU PADA BIDANG PARIWISATA DAN SEKTOR UMKM Taptajani, Dedi Sa'dudin; Fadhillah, Achmad Ridwan; Pamungkas, Aldi Tryana; Herliani, Desi; Septian, Diaz Ahmad; Annas, Elpan Jamaludin; Wijdan, Farid Muhammad; Mutaqin, Fahmi Hidayatul; Fauziah, Hany; Fadilah, Ilham; Nurjaman, Iman; H, Jingga Fajrianti; Maulana, Muhamad Andhika; Alfarizzi, Mohamad Risky; Rifai, Muhammad Rizal; Azham, Moch Nazham Ismul; Mawari, Rahma Siti; Putri, Riva Apriliyani; Rahman, Roy Hadi; Yuliana, Siti Sarah; Muwafiq, Syahdan Fatan Nur
Jurnal PkM MIFTEK Vol 6 No 1 (2025): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.6-1.2079

Abstract

This study focuses on the development of the potential of Sukamaju Village, Cilawu District, Garut Regency, especially in the tourism and MSME sectors. Through a participatory approach, the research team redesigned the Sindangkasih Tourism Village, created a new website, and created a logo for the local green tea business. The methods used include field surveys, discussions with tourism village managers and business owners, and design implementation using multidisciplinary expertise from students of the Garut Institute of Technology. The results of the study indicate that the redesign of the tourism village, including the addition of a multi-purpose building and secretariat, has the potential to increase tourist appeal. The creation of a new website increases the visibility and accessibility of information on the tourism village, while the new logo for green tea products strengthens brand identity and product competitiveness. These three initiatives have the potential to increase tourist visits and product sales, which in turn can encourage local economic growth and the welfare of the Sukamaju Village community.
Co-Authors Alfarizzi, Mohamad Risky Annas, Elpan Jamaludin Azham, Moch Nazham Ismul Fadhillah, Achmad Ridwan Fadilah, Ilham Fauziah, Hany H, Jingga Fajrianti Herliani, Desi Maulana, Muhamad Andhika Mawari, Rahma Siti Mutaqin, Fahmi Hidayatul Muwafiq, Syahdan Fatan Nur Pamungkas, Aldi Tryana Putri, Riva Apriliyani Rifai, Muhammad Rizal RR. Ella Evrita Hestiandari Septian, Diaz Ahmad Taptajani, Dedi Sa'dudin Wijdan, Farid Muhammad Yuliana, Siti Sarah