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All Journal ANDHARUPA Advances In Social Humanities Research
Azzahra, Shafa Tasya
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Arts Humanities Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Digital Content Development Strategy To Increase Public And Donor Awareness Of The Tresna Werdha Budi Pertiwi Social Care Program Azzahra, Shafa Tasya; Widiatmoko Soewardikoen, Didit; Azhar, Hanif; Rahman, Yanuar
Advances In Social Humanities Research Vol. 3 No. 5 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i5.444

Abstract

A nursing home is a place that provides care and housing services for the elderly who need assistance in living their daily lives. Tresna Werdha Budi Pertiwi Social Home is one of the many nursing homes in Bandung. Supporting the welfare of the elderly, this Budi Pertiwi nursing home does not charge any fees from its residents, this allows them to face uncertain funding challenges because they are completely dependent on community donations. To increase public awareness of the importance of the existence of this nursing home and create a more comfortable atmosphere for the elderly, utilizing social media by presenting creative content that involves the elderly, such as video storytelling about their daily activities is a fairly effective problem solving. This orphanage seeks to build an emotional bond between the residents of the orphanage and the audience. Persuasive communication strategies are used to encourage more donors to contribute to meeting the needs of the elderly. This approach not only aims to attract the attention of the public, but also creates empathy and collective awareness of the importance of providing support to the elderly.
STRATEGI PENGEMBANGAN KONTEN DIGITAL UNTUK MENINGKATKAN KESADARAN MASYARAKAT DAN DONATUR TERHADAP PROGRAM PANTI SOSIAL TRESNA WERDHA BUDI PERTIWI Azzahra, Shafa Tasya; Soewardikoen, Didit Widiatmoko; Azhar, Hanif; Rahman, Yanuar
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 11 No. 2 (2025): Juni 2025
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Panti jompo merupakan tempat yang menyediakan layanan perawatan dan tempat tinggal bagi orang lanjut usia yang membutuhkan bantuan dalam menjalani kehidupan sehari-hari. Panti Sosial Tresna Werdha Budi Pertiwi adalah salah satu dari sekian banyak panti jompo di Bandung. Dalam rangka mendukung kesejahteraan para lansia, Panti Jompo Budi Pertiwi ini tidak memungut biaya apapun dari para penghuninya, sehingga mereka mampu menghadapi tantangan pendanaan yang tidak menentu melalui penggalangan donasi masyarakat. Oleh karena itu, untuk meningkatkan kesadaran masyarakat mengenai pentingnya keberadaan panti jompo ini maka perlu memanfaatkan media sosial dengan menyajikan konten kreatif yang melibatkan para lansia, seperti video storytelling tentang kegiatan keseharian mereka. Panti ini berupaya membangun ikatan emosional antara penghuni panti dan audiens. Strategi komunikasi persuasif digunakan untuk mendorong lebih banyak donatur berkontribusi dalam memenuhi kebutuhan lansia. Pendekatan ini tidak hanya bertujuan menarik perhatian masyarakat, tetapi juga menciptakan empati dan kesadaran kolektif akan pentingnya memberikan dukungan kepada para lansia.
Co-Authors Didit Widiatmoko Hanif Azhar Widiatmoko Soewardikoen, Didit Yanuar Rahman