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All Journal Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation
Leny Yuliana
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Religion Agriculture, Biological Sciences & Forestry Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Locally Based Green Economy: The Role Of Msmes And Community Entrepreneurship In Driving Growth Sustainable Economy In Makassar City Leny Yuliana; William Limoa; Syamsu Alam
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1444

Abstract

The green economy has become a strategic framework for achieving sustainable development, particularly in developing countries where micro, small, and medium enterprises (MSMEs) play a dominant role in job creation and innovation. This study aims to analyze the role of MSMEs and community-based entrepreneurship in driving sustainable economic growth in the context of Makassar City, Indonesia. The main issue addressed in this study is how local entrepreneurial practices and community initiatives contribute to the realization of a localized green economy model. This study uses a qualitative descriptive approach with data collection through semi-structured interviews with selected MSME owners, community leaders, and local government representatives. The primary data was supplemented with secondary data in the form of policy documents and regional development reports. The analysis was conducted using thematic coding to identify recurring patterns related to environmental awareness, resource efficiency, and socioeconomic empowerme The study's findings indicate that local MSMEs have begun integrating environmentally friendly practices such as waste reduction, product recycling, and energy efficiency, despite limited institutional support and financial incentives. Furthermore, community entrepreneurship fosters social innovation by linking environmental conservation efforts with improvements in community well-being. This study concludes that the transition to a green economy in Makassar City is driven not only by government policies but also by the collective awareness and adaptive capacity of local actors. Therefore, strengthening collaboration between MSMEs, local governments, and community networks is key to accelerating inclusive and sustainable green economic growth in urban areas in Indonesia. These findings contribute to the global discourse on bottom-up strategies for achieving the Sustainable Development Goals (SDGs) through locally-based green innovation.
Sustainable Event Management sebagai Strategi Pemberdayaan Event Organizer Lokal di Kota Makassar Achmad Ridha; Leny Yuliana; Muh. Anugrah Prabowo Putra; Lidya Anastasya; Fitriani
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 6 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i6.1624

Abstract

Penerapan prinsip Sustainable Event Management (SEM) semakin penting di tengah meningkatnya kesadaran akan dampak lingkungan, sosial, dan ekonomi dari penyelenggaraan acara. Di Kota Makassar, pelaku Event Organizer (EO) lokal menunjukkan antusiasme terhadap konsep ini, namun masih menghadapi keterbatasan pengetahuan dan panduan praktis. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas EO lokal melalui pendekatan partisipatif-edukatif berupa penyampaian materi interaktif, diskusi kelompok, dan pendampingan teknis. Evaluasi dilakukan dengan pre-test dan post-test, formulir refleksi, serta observasi partisipatif. Hasil menunjukkan peningkatan skor pemahaman dari 58,2 menjadi 79,3 serta komitmen peserta dalam menerapkan prinsip SEM. Kegiatan ini tidak hanya memperluas wawasan, tetapi juga mendorong perubahan sikap dan kolaborasi antar pelaku industri event. Hasil ini menunjukkan bahwa pendekatan edukatif berbasis partisipasi efektif dalam membangun kesadaran dan mendorong praktik keberlanjutan yang kontekstual. Kata kunci : Sustainable Event Management, pemberdayaan komunitas, Event Organizer, pendekatan partisipatif.
Co-Authors Achmad Ridha Fitriani Lidya Anastasya Muh. Anugrah Prabowo Putra Syamsu Alam William Limoa