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All Journal Journal of Educational Review and Cultural Studies Ghiroh
Karnila, Dendang
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Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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Kedudukan Filsafat Ilmu dalam Pengembangan Teori Manajemen Pendidikan Islam Karnila, Dendang; Kimiatissa'adah; Susiaty; Subekti, Imam
Journal of Educational Review and Cultural Studies Vol. 2 No. 1 (2024)
Publisher : Regalia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61540/jercs.v2i1.81

Abstract

Artikel ini bertujuan untuk mengeksplorasi hubungan antara filsafat ilmu dan teori manajemen pendidikan Islam. Metodologi yang digunakan dalam penulisan artikel ini adalah pendekatan kualitatif dengan kajian pustaka (library research) dengan mengumpulkan data dari berbagai literatur terkait, seperti buku, jurnal ilmiah, dan sumber-sumber akademik lainnya. Berdasarkan analisis yang dilakukan, penulis menyimpulkan bahwa filsafat ilmu berkontribusi dalam membentuk kerangka berpikir kritis, logis dan sistematis serta memiliki kedudukan yang sangat penting yaitu sebagai landasan filosofis dalam pengembangan teori manajemen pendidikan Islam.
Eksplorasi Orientasi Pemasaran Sekolah dalam Meningkatkan Jumlah Siswa Baru di Sakinah Boarding School Karnila, Dendang; Kimiatis Sa’adah; Hendy Rijalul Vikri; Deni Setiadi; Ismiyati
GHIROH Vol 4 No 1 (2025)
Publisher : MGMP PAI SMP BINTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61966/ghiroh.v4i1.70

Abstract

This study aims to explore the market orientation and marketing strategies applied by Islamic schools in an effort to increase the number of new students. Data was obtained using a qualitative approach with an exploratory case study design through observation, documentation and in-depth interviews with 15 resource persons consisting of foundation administrators, school leaders, marketing division, public relations and publications as well as teachers. The results showed that the market orientation of Sakinah Boarding School (SBS) is very customer-oriented, proficient in inter-functional coordination and the culture developed in the school is very market-oriented. The marketing strategy implemented covers various aspects, such as the use of social media, strengthening relationships with the community, promotional programs, and the quality of educational services. However, the school has a limited budget for marketing and the lack of understanding of teachers and employees about the importance of marketing orientation in education. This research can be used as a guide for integrated Islamic schools with the Boarding School concept in determining market orientation and marketing strategies and also taken into consideration for further research.
Co-Authors Deni Setiadi Hendy Rijalul Vikri Imam Subekti Ismiyati Kimiatis Sa’adah Kimiatissa'adah Susiaty