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All Journal Sosioreligius: Jurnal Ilmiah Sosiologi Agama Jurnal Lektur Keagamaan
Guntur, Ahmad Ismail
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Religion Humanities Social Sciences

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DARI TRADISI KE TRENDING: EKSPRESI BUDAYA DAN KAPITALISASI DI PLATFORM LIVE TIKTOK Az-Zahra, Andi Nur Fatimah; Guntur, Ahmad Ismail
SOSIORELIGIUS Vol 10 No 1 (2025): Sosioreligius: Jurnal Ilmiah Sosiologi Agama
Publisher : Departemen Sosiologi Aga,ma, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/sosioreligius.v10i1.56701

Abstract

This study aims to examine how local cultural expressions are modified and capitalized through the live feature on the TikTok platform, and how this practice shapes a new form of creative economy in the digital era. The research employs a cultural anthropology approach through qualitative methods, including participatory observation and in-depth interviews with five content creators from regions with strong cultural backgrounds. The findings show that creators consciously package elements of culture, such as traditional dances, traditional clothing, and local languages, into formats that are engaging and easily accepted by a global audience. This process not only serves as a form of cultural preservation in the digital medium, but also generates significant economic profit for the creators. TikTok live proves to be a new space for negotiating identity and economy, where cultural expressions are commodified to attract attention and financial support from viewers. The conclusion of this study emphasizes that digital platforms, particularly TikTok, have created a new landscape for cultural and economic practices, where creativity and local heritage are converted into sources of income. This study contributes to the understanding of the relationship between culture, economy, and technology in the context of digital society.
Religious Language in Kalindaqdaq (Mandar): Lexicon and Metaphor in an Islamic Oral Tradition Iqbal, Muhammad; Lampe, Munsi; M. Syaiful; Guntur, Ahmad Ismail; Wahyuni; Rahman, Ratna; Haedar, Razak
Jurnal Lektur Keagamaan Vol 23 No 2 (2025): Jurnal Lektur Keagamaan Vol. 23 No. 2 Tahun 2025
Publisher : Center for Research and Development of Religious Literature and Heritage, Agency for Research and Development and Training, Ministry of Religious Affairs of the Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31291/jlka.v23i2.1480

Abstract

Academic research on religious expression in Indonesia has long emphasized written sources, while it often overlooks oral traditions such as Kalindaqdaq, an oral poetry of the Mandar people that actively conveys Islamic teachings. This research gap appears because previous studies rarely examine how lexicon and metaphor operate linguistically within this tradition. This study therefore examines how Kalindaqdaq constructs religious values by combining philosophical, linguistic, and anthropolo­gical perspectives. This qualitative study analyzes Lontara manuscripts through philological methods, observes Kalindaqdaq performances ethno­g­raphically, and examines recorded performances using content analysis. The metrical analysis shows that performers consistently apply an 8-7-5-7 syllabic pattern in 98% of the verses. The lexical analysis reveals that Arabic theocentric terms account for 45% of the religious vocabulary and undergo systematic phonological adaptation. The meta­phor analysis further demonstrates how conceptual metaphors translate abstract Islamic ideas into concrete Mandar cultural experiences. These findings show that the study contributes methodologically by combining Scheler’s value theory with systematic linguistic analysis of lexical and metaphorical patterns. At the empirical level, the study documents an endangered oral tradition and clarifies how Islamic doctrine interacts with local cultural cognition in Nusantara’s religious oral literature.  
Gender and Religiosity in Indonesian Popular Media: An Anthropological Reading of Cultural Representations Jafar, Nuraisa; Lampe, Munsi; Muhammad, Marlisa J.; Muhammad, Darlisa; Guntur, Ahmad Ismail; Hasyim, Andi
Jurnal Lektur Keagamaan Vol 23 No 2 (2025): Jurnal Lektur Keagamaan Vol. 23 No. 2 Tahun 2025
Publisher : Center for Research and Development of Religious Literature and Heritage, Agency for Research and Development and Training, Ministry of Religious Affairs of the Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31291/jlka.v23i2.1489

Abstract

Digital media have become central sites for the production, circulation, and negotiation of religious meaning among young Muslims in Indonesia. While existing studies on religion and social media often rely on quantitative indicators of religiosity or focus on isolated platforms, they rarely examine how everyday digital practices function as culturally meaningful religious texts. This study addresses this gap by conceptualizing social media content as a form of popular digital religious literature within the broader Nusantara Islamic literary tradition. Drawing on qualitative digital ethnography and digital literary analysis, the study examines multimodal content produced by Indonesian Muslim youth on platforms such as Instagram, TikTok, and Twitter/X, including captions, visual Qur’anic quotations, personal narratives, and performative displays of piety. The analysis situates these digital texts within anthropological theories of lived religion, gender, and mediated authority, highlighting how religious identity is constructed through narrative, aesthetics, and platform-specific affordances. The findings show that digital platforms do not merely transmit religious messages but actively reshape religious expression by generating new genres, redefining authorship, and reconfiguring religious authority, particularly in relation to gendered piety. By framing social media practices as platformed religious literature, this study contributes to scholarship on digital religion, Islamic studies, and anthropology by demonstrating how contemporary Indonesian Islam is articulated through hybrid literary forms shaped by both tradition and algorithmic culture. 
Co-Authors Az-Zahra, Andi Nur Fatimah Darlisa Muhammad Haedar, Razak Hasyim, Andi Jafar, Nuraisa M. Syaiful Muhammad Iqbal Muhammad, Marlisa J. Munsi Lampe Rahman, Ratna WAHYUNI