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All Journal KENDALI: Economics and Social Humanities MANAGER: Journal of Management and Administration Science
Sudarmi, Wuly
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Humanities Economics, Econometrics & Finance

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The Role of the Presenter (Personal Selling) in Marketing Educational Products at ABC Polytechnic of Jakarta Bakri; SUbagiyo; Hanarti, Inna; Sudarmi, Wuly; Cletus Lamatokan, Sisca
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.366

Abstract

The review means to decide the viability of personal selling in drawing in understudies during the confirmations cycle. Implementing a variety of marketing strategies, including product, pricing, promotion, and presenter strategies, is frequently necessary for the success of businesses, including educational establishments. It is believed that a key strategy for attracting prospective students is the presenter's role. The exhibition of moderators can be estimated by inspecting the proportion of candidates who come to enroll and thusly become new understudies. Maintaining a balance between registered applicants, accepted students, and incoming prospects appears to be a problem. The Jakarta ABC Polytechnic is the specific focus of the study, which is a school that focuses on training workers who are ready for work and developing human resources. The research takes a quantitative approach with the goal of describing and analyzing the role that presenters play in marketing educational products across the archipelago for professional development and educational institutions. To direct the investigation, the specialists mean to use SPSS Rendition 24, a measurable programming bundle generally utilized for information examination. SPSS can help with coordinating, breaking down, and deciphering quantitative information, permitting the scientists to reach significant determinations from their exploration discoveries.
STRATEGI MANAJEMEN SDM UNTUK MENINGKATKAN KINERJA KARYAWAN Nugraha, Ary Bayu; Utami, Dwi Okty; Nasution, Hidayat; Hardian, Verus; Sudarmi, Wuly
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.854

Abstract

Di tengah dinamika lingkungan bisnis yang semakin kompleks dan digital, strategi manajemen sumber daya manusia (SDM) menjadi kunci dalam mendorong kinerja karyawan yang berkelanjutan. Penelitian ini bertujuan untuk mengeksplorasi berbagai pendekatan strategis dalam manajemen SDM yang terbukti efektif dalam meningkatkan kinerja karyawan. Menggunakan pendekatan studi literatur sistematis terhadap berbagai artikel ilmiah terkini, penelitian ini menemukan bahwa praktik manajemen SDM berperforma tinggi (High-Performance Human Resource Management Practices/HPHRMP), penguatan komitmen afektif, kepemimpinan transformatif, pelatihan berkelanjutan, serta integrasi teknologi digital menjadi faktor krusial. Temuan juga menunjukkan bahwa budaya organisasi yang mendukung serta keterlibatan karyawan (employee engagement) turut memperkuat hubungan antara strategi SDM dan kinerja individu maupun organisasi. Studi ini menyimpulkan bahwa strategi SDM yang adaptif, terintegrasi, dan berorientasi pada pengembangan manusia memberikan kontribusi nyata terhadap peningkatan kinerja karyawan dan keunggulan kompetitif organisasi.
THE NEW RULES OF ENTREPRENEURSHIP: HOW TO THRIVE IN AN AI-DRIVEN ECONOMY Caniago, Aspizain; Hanarti, Inna; Sudarmi, Wuly
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1339

Abstract

The rapid advancement of Artificial Intelligence (AI) is redefining the foundations of entrepreneurship, reshaping business models, workforce structures, and competitive dynamics in the global economy. This study aims to examine the emerging rules of entrepreneurship in an AI-driven economy and to identify strategic capabilities required for sustainable entrepreneurial success. The research employs a qualitative-descriptive approach based on an integrative literature review of recent scholarly works on AI-driven entrepreneurship, business model innovation, process automation, digital economy transformation, and workforce agility. Key sources include contemporary analyses of AI-enabled business model transformation, AI-driven process innovation in startups, and the role of workforce adaptability in sustaining entrepreneurial growth. The findings reveal that thriving in an AI-driven economy requires entrepreneurs to develop five core competencies: AI literacy and data-driven decision-making; business model innovation and digital scalability; process automation and intelligent optimization; workforce agility and continuous learning; and ethical, sustainable AI governance. AI is not merely an operational tool but a strategic infrastructure that lowers entry barriers, accelerates innovation cycles, enhances personalization, and enables predictive strategic management. However, successful AI adoption depends on ecosystem readiness, educational reform, and responsible governance frameworks. The study concludes that the new rules of entrepreneurship are defined by adaptability, technological integration, and sustainability. Entrepreneurs who strategically combine AI capabilities with dynamic organizational learning and responsible innovation are more likely to achieve resilience, competitiveness, and long-term value creation in the Fourth Industrial Revolution.
Co-Authors Bakri Caniago, Aspizain Cletus Lamatokan, Sisca Hanarti, Inna Hardian, Verus Nasution, Hidayat Nugraha, Ary Bayu Subagiyo Utami, Dwi Okty