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All Journal Enrichment : Journal of Management Community Empowerment
Barus, Bela
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Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Digital transformation for MSMEs: Boosting sales through e-commerce and social media Surahman, Surahman; Hariyadi, Sugeng; Barus, Bela; Batoteng, Hendrik; Rahmadhani, Adestya; Aisyayah, Wulan Nur; Pustpita, Aulia Oktaviani; Febrianti, Nadya
Community Empowerment Vol 10 No 6 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13099

Abstract

This community service activity aims to enhance the effectiveness of digital marketing for retail Micro, Small, and Medium Enterprises (MSMEs), specifically Pasundan Gorden, through the integration of e-commerce and social media. The activities encompassed the design of a user-friendly e-commerce website, the development of focused social media campaigns, and the evaluation of their impact on business performance. Implementation methods included identifying participant needs, preparing training materials, conducting interactive workshops, and post-training evaluation. Results demonstrated a significant improvement in participants' understanding and skills in digital marketing, with average scores increasing from 60 to 85. Furthermore, a responsive website and focused social media campaigns were created, leading to increased consumer engagement, brand awareness, and sales. Dissemination of information on content marketing, SEO, and augmented reality is recommended to enhance customer loyalty. Thus, this activity serves as a model for other MSMEs to improve digital competitiveness through planned strategy implementation and continuous evaluation.
The application of project management in residential housing construction (greenland housing case study) PT. kalimantan global property Barus, Bela; Rachmawati, Indri; Fatimah, Fatimah; Esveranza, Andi
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2300

Abstract

This study examines the application of project management in the construction of a two-story 72/90 type house in the Greenland Housing area by PT Kalimantan Global Property. The construction of a house, even though it is small-medium scale, still has high complexity, including budget constraints, tight schedules, and limited human resources. Therefore, effective project management is needed to ensure the efficiency and effectiveness of construction implementation. A qualitative descriptive case study is the research methodology employed, and data is gathered through project document analysis, interviews, and observation. The study’s findings show that using the Program Evaluation and Review Technique (PERT) and the Critical Part Method (CPM) methods can help plan, control, and evaluate project time more accurately. The project was successfully completed within 128 days of a total planning of 240 days without significant delays, with cost efficiency and good quality of work results. This study proves that a project management approach based on the network method can improve project performance, even for the construction of medium-scale houses. These findings emphasize the importance of systematic documentation, utilization of project management tools, and structured supervision as key factors for the success of construction projects
Co-Authors Aisyayah, Wulan Nur Batoteng, Hendrik Esveranza, Andi fatimah Fatimah Febrianti, Nadya Pustpita, Aulia Oktaviani Rachmawati, Indri Rahmadhani, Adestya Sugeng Hariyadi, Sugeng Surahman Surahman