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All Journal Enrichment : Journal of Management Community Empowerment Interdisciplinary Social Studies
Barus, Bela
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Digital transformation for MSMEs: Boosting sales through e-commerce and social media Surahman, Surahman; Hariyadi, Sugeng; Barus, Bela; Batoteng, Hendrik; Rahmadhani, Adestya; Aisyayah, Wulan Nur; Pustpita, Aulia Oktaviani; Febrianti, Nadya
Community Empowerment Vol 10 No 6 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13099

Abstract

This community service activity aims to enhance the effectiveness of digital marketing for retail Micro, Small, and Medium Enterprises (MSMEs), specifically Pasundan Gorden, through the integration of e-commerce and social media. The activities encompassed the design of a user-friendly e-commerce website, the development of focused social media campaigns, and the evaluation of their impact on business performance. Implementation methods included identifying participant needs, preparing training materials, conducting interactive workshops, and post-training evaluation. Results demonstrated a significant improvement in participants' understanding and skills in digital marketing, with average scores increasing from 60 to 85. Furthermore, a responsive website and focused social media campaigns were created, leading to increased consumer engagement, brand awareness, and sales. Dissemination of information on content marketing, SEO, and augmented reality is recommended to enhance customer loyalty. Thus, this activity serves as a model for other MSMEs to improve digital competitiveness through planned strategy implementation and continuous evaluation.
The application of project management in residential housing construction (greenland housing case study) PT. kalimantan global property Barus, Bela; Rachmawati, Indri; Fatimah, Fatimah; Esveranza, Andi
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2300

Abstract

This study examines the application of project management in the construction of a two-story 72/90 type house in the Greenland Housing area by PT Kalimantan Global Property. The construction of a house, even though it is small-medium scale, still has high complexity, including budget constraints, tight schedules, and limited human resources. Therefore, effective project management is needed to ensure the efficiency and effectiveness of construction implementation. A qualitative descriptive case study is the research methodology employed, and data is gathered through project document analysis, interviews, and observation. The study’s findings show that using the Program Evaluation and Review Technique (PERT) and the Critical Part Method (CPM) methods can help plan, control, and evaluate project time more accurately. The project was successfully completed within 128 days of a total planning of 240 days without significant delays, with cost efficiency and good quality of work results. This study proves that a project management approach based on the network method can improve project performance, even for the construction of medium-scale houses. These findings emphasize the importance of systematic documentation, utilization of project management tools, and structured supervision as key factors for the success of construction projects
Digital Communication: Bridge to Repurchase Intention Batoteng, Hendrik; Surahman, Surahman; Barus, Bela; Patimah, Patimah; Batoteng, Gloria Adelaide; Aulia, Rahmah Athaya
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.477

Abstract

Background: According to the Top Brand Index (TBI) statistics for 2021, Milo was ranked fifth in the ready-to-drink liquid milk category. Furthermore, in the Milk Powder category, Milo was picked third out of four milk brands in the same year. Aim: This study examines the impact of Brand Familiarity, Brand Love, and e-WOM on Brand Attitude and the Repurchase Intention of Milo brand consumers in Samarinda City. Method: This study uses a questionnaire with the object of research being the Milo Brand product. The sample of this study is 147 respondents conducted in the city of Samarinda. The method of sampling is accidental sampling, which means that data were collected from respondents while found. The research methodology for this study involves using a quantitative approach, including path analysis and Structural Equation Modeling (SEM), which were analyzed using IBM SPSS Statistic 25 software and AMOS 5.0 software. Findings: The analysis of the structural model in this study found that three out of six hypotheses were significant: (1) the effects of Brand Familiarity, e-WOM, and Brand Love on Brand Attitude, and (2) the effects of e-WOM, Brand Love, and Brand Attitude on Repurchase Intention. The other three hypotheses were not significant: (1) the effect of Brand Familiarity on Brand Attitude, (2) the effect of Brand Love on Repurchase Intention, and (3) the effect of e-WOM on Repurchase Intention.
Optimization strategy for social media content to enhance branding and sales of MSME in Samarinda Surahman, Surahman; Hariyadi, Sugeng; Barus, Bela; Dwiyanti, Septiani Anggun; Irawan, Imelda; Hastuti, Putri Widya; Fatiya, Nasywa Nur; Mauliahasmi, Siti
Community Empowerment Vol 10 No 10 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14117

Abstract

This community service activity was executed to optimize digital marketing effectiveness and increase sales for the Amplang Bukuan Snack MSME in Samarinda. The main problem addressed was low brand visibility and insufficient online sales, resulting from sub-optimal utilization of social media. The intervention strategy implemented involved integrated training on: (1) optimizing social media (Instagram) and creating appealing visual content; (2) creating and managing an online store on the Shopee platform; and (3) implementing the non-cash payment system QRIS. The results of the service demonstrate a significant increase in digital performance and sales. Within two months following the intervention, the Instagram account’s engagement rate increased by 65%, accompanied by follower growth from 320 to 530. The average interaction per post (likes and comments) rose from 12 to 38, reflecting higher audience involvement. Simultaneously, the number of online orders via direct message (DM) increased by 28%. Furthermore, the MSME owner’s competency in digital marketing significantly improved, as shown by an increase in the knowledge assessment score from 56% to 84%. These findings indicate that the systematic optimization of social media content successfully enhanced brand visibility, directly contributed to sales growth, and strengthened the digital entrepreneurial capacity of MSME.
Co-Authors Aisyayah, Wulan Nur Aulia, Rahmah Athaya Batoteng, Gloria Adelaide Batoteng, Hendrik Dwiyanti, Septiani Anggun Esveranza, Andi fatimah Fatimah Fatiya, Nasywa Nur Febrianti, Nadya Hastuti, Putri Widya Irawan, Imelda Mauliahasmi, Siti Patimah Patimah Pustpita, Aulia Oktaviani Rachmawati, Indri Rahmadhani, Adestya Sugeng Hariyadi, Sugeng Surahman Surahman