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All Journal Komunikator Ta'dib: Jurnal Pendidikan Islam Enrichment : Journal of Management COMMENTATE: Journal of Communication Management Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Rachmawati, Indri
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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KOMUNIKASI PEMASARAN DIGITAL DALAM PROGRAM SANTRIPRENEUR SIROJUL HUDA Putra, Raditya Pratama; Rachmawati, Indri; Triwardhani, Ike Junita
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 2 (2023): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i2.28

Abstract

Persaingan dalam dunia bisnis kini semakin pesat disertai dengan perkembangan media komunikasi yang terkoneksi internet. Melihat jumlah pengguna media online yang semakin meningkat dari tahun ke tahun menjadikan peluang bagi para pelaku bisnis untuk menggunakan media digital sebagai alat pemasaran. Melalui media berbasis digital, para pelaku usaha kini lebih mudah menginformasikan dan memperkenalkan bisnisnya untuk membentuk tingkat awareness masyarakat terhadap produk dan merek. Inilah salah satu alasan mengapa penelitian ini dilakukan dengan tujuan untuk memahami perbedaan antara komunikasi pemasaran offline dan digital, dan menyajikan konten pemasaran digital. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Hasil yang diperoleh dari penelitian ini adalah diperlukan pemahaman tentang kegiatan komunikasi pemasaran untuk dapat menentukan media pemasaran yang tepat untuk setiap program pemasaran, serta media digital yang dapat digunakan sebagai media informasi tentang produk dan perusahaan kepada masyarakat yang lebih luas. Memasarkan produk secara lebih luas dengan memanfaatkan teknologi digital membutuhkan keterampilan dari pemasar dalam menggunakan teknologi dan kemampuan merancang pesan serta konten komunikasi yang baik sehingga dapat menarik perhatian konsumen dan pihak lain yang terkait dengan bisnis yang dijalankan.
Makna Kepercayaan dalam Keluarga Ghedi Hatori Ismail; Rachmawati, Indri
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.12972

Abstract

Abstract. Film is a medium that is widely used for education, information and entertainment. Many films highlight stories or issues around us, even stories or problems within a family. The theme of family in the film itself has a place in the hearts of the audience because it feels strongly represented by what the film addresses, as evidenced by the high level of audience interest when the film begins. Some of the films with family themes that are widely watched are the films Kite Putus. This family drama film shows the problems faced by a family that starts out harmonious but becomes a lot of problems. Lack of communication and mutual understanding between people is the trigger for problems in this film. The purpose of this research is to find out the meaning of family communication in the film Kite Putus based on the denotation, connotation and myths contained in it. The method used in this research is a qualitative research method using Roland Barthes' semiotic analysis model which analyzes in two stages, namely the denotation and connotation stages. Data collection methods use observation, documentation and literature study. Data analysis techniques by reducing data, drawing conclusions, and collecting data. After being interpreted in depth, the results of this research were obtained, namely that there was an affair conflict between an employee and his work superior. As a family, all family members must understand each other and not force their will to avoid conflict which will result in disappointment and regret in the future. Abstrak. Film menjadi media yang banyak digunakan untuk media pendidikan, informasi, dan hiburan. Banyak film yang mengangkat kisah atau isu yang ada di sekitar kita, bahkan kisah atau permasalahan didalam sebuah keluarga. Pengangkatan tema keluarga dalam film sendiri memiliki tempat di hati para penonton karena dirasa sangat terwakili denga apa yang diangkat oleh film, terbukti dengan tingginya animo penonton saat penanyangan film tersebut dimulai. Beberapa film yang bertema keluarga yang ramai ditonton adalah film Layangan Putus. Film drama keluarga ini menampilkan persoalan yang dihadapai oleh keluarga yang berawal harmonis namun menjadi banyak masalah. Kurangnya komunikasi dan juga saling pengertian diantara sesama menjadi pemicu munculnya masalah dalam film ini. Tujuan penelitian ini adalah untuk mengetahui bagaimana makna komunikasi keluarga dalam film Layangan Putus berdasarkan denotasi, konotasi, dan mitos yang ada didalamnya. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan menggunakan analisis semiotika model Roland Barthes yang menganalisis secara dua tahap, yaitu dengan tahap denotasi dan konotasi. Metode pengumpulan data menggunakan observasi, dokumentasi, dan studi pustaka. Teknik analisis data dengan mereduksi data, mengambil kesimpulan, dan pengumpulan data. Setelah dimaknai secara mendalam maka didapatkan hasil penelitan ini yaitu adanya sebuah konflik perselingkuhan antara pegawai dengan atasan kerjanya. Sebagai keluarga semua anggota keluarga harus saling mengerti satu sama lain dan tidak memaksakan kehendaknya untuk menghindari konflik yang akan berakibat kekecewaan dan rasa penyesalan di kemudian hari.
OPTIMIZING THE ROLE OF MOTHER’S COMMUNICATIONS IN ONLINE LEARNING DURING THE COVID-19 PANDEMIC Putra, Raditya Pratama; Yulianti, Yulianti; Rachmawati, Indri
TA'DIB: JURNAL PENDIDIKAN ISLAM Vol 12, No 1 (2023): Ta'dib: Jurnal Pendidikan Islam
Publisher : Pusat Penerbitan Universitas (P2U) Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/tjpi.v12i1.10219

Abstract

Online learning system requires parents, especially mothers, to work hard to accompany and teach their children to learn at home. The changes in learning activity have generated ways, understandings, and feelings of mothers as parents in directing and teaching their children through online learning systems during the COVID-19 pandemic. Accordingly, this study aims to determine mothers' understanding in dealing with online learning, what methods they apply to direct and teach their children in online learning and find out how they feel about managing online learning during the COVID-19 pandemic. This study uses a qualitative method with a case study approach. The results of the study show that in terms of understanding, most mothers have no difficulties in adjusting to the technology since the media used in online learning is digital media in general; the feeling of mothers in dealing with online learning is extraordinary in terms of adapting to the system and encouraging children's enthusiasm; and the way mothers direct and teach their children by applying a variety of strategies from adopting offline concept to creating a comfortable learning environment for their children.
Digital Marketing Communication of Entrepreneurship Curriculum in Islamic Boarding School: Case Study in Pesantren Sirojul Huda Bandung Regency West Java Rachmawati, Indri; Pratama Putra, Raditya; Junita Triwardhani, Ike
COMMENTATE: Journal of Communication Management Vol. 5 No. 1 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005120243

Abstract

Entrepreneurship is a program that continues to receive significant support. In 2020, the Governor of West Java allocated hundreds of billions of rupiah to foster new entrepreneurs as part of the post-pandemic economic recovery. In Islam, trading (entrepreneurship) holds a prominent position, as highlighted in a hadith narrated by Ahmad, where the Prophet Muhammad (SAW) said, "You should trade because it contains nine doors of sustenance." Therefore, educating the younger generation, especially Muslims, to become resilient entrepreneurs is crucial. This research explores the integration of entrepreneurship programs within Islamic boarding school (pesantren) education. Using a qualitative methodology and case study approach, the study focuses on Sirojul Huda Islamic Boarding School in Bandung Regency. The school has introduced entrepreneurial training for students starting at the Tsanawiyah level. Key participants in this research include two school administrators as primary sources and students as secondary sources. Currently, the school offers two extracurricular programs for students interested in culinary arts and clothing production (convection). Future plans include expanding these activities. However, the program faces challenges due to a lack of professional management. For example, the school’s catering and convection services lack proper promotion through digital marketing. Findings suggest that incorporating Digital Marketing Communication into entrepreneurship education is essential and should be included in the official curriculum. This addition would enhance the entrepreneurial skills and knowledge of students, particularly within the Muslim community, and better prepare them for modern economic challenges.
Self-Healing in Gen-Z Adolescents’: Behind the Scene of Social Media Noviar, Tri Nur Aini; Az Zahra, Amanda Fatimah; Putra, Raditya Pratama; Rachmawati, Indri; Silfiani, Indri; Dewi, Rizki Anggita
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25440

Abstract

This descriptive quantitative research aims to explore adolescents’ understanding of stressors arising from social media use, their self-actualization through social media, motivation for self-healing, and the role of spirituality and communication as a means to overcome stress. Primary data were collected through questionnaires distributed to 73 adolescents, while secondary data were obtained via interviews with psychologists, counseling teachers, and ustazds (religious teachers). The results indicate that (1) social media is not the primary stressor for adolescents; the most significant stressors were family problems (71.2%), academic challenges (60.3%), and parental demands (54.8%); (2) Generation Z shows limited interest in openly self-actualizing on social media; (3) 63.01% of respondents are motivated to seek self-healing information via social media; and (4) spirituality and communication serve as effective mediums for adolescents to manage and overcome stress
The application of project management in residential housing construction (greenland housing case study) PT. kalimantan global property Barus, Bela; Rachmawati, Indri; Fatimah, Fatimah; Esveranza, Andi
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2300

Abstract

This study examines the application of project management in the construction of a two-story 72/90 type house in the Greenland Housing area by PT Kalimantan Global Property. The construction of a house, even though it is small-medium scale, still has high complexity, including budget constraints, tight schedules, and limited human resources. Therefore, effective project management is needed to ensure the efficiency and effectiveness of construction implementation. A qualitative descriptive case study is the research methodology employed, and data is gathered through project document analysis, interviews, and observation. The study’s findings show that using the Program Evaluation and Review Technique (PERT) and the Critical Part Method (CPM) methods can help plan, control, and evaluate project time more accurately. The project was successfully completed within 128 days of a total planning of 240 days without significant delays, with cost efficiency and good quality of work results. This study proves that a project management approach based on the network method can improve project performance, even for the construction of medium-scale houses. These findings emphasize the importance of systematic documentation, utilization of project management tools, and structured supervision as key factors for the success of construction projects
Hubungan Penggunaan Animasi pada Video Promosi Apboots dalam Meningkatkan Brand Awareness Agyl Alqori Pradana; Rachmawati, Indri
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.21088

Abstract

ABSTRACT The development of digital technology has transformed brand promotion strategies, especially through social media platforms such as Instagram, which rely heavily on visual appeal. One increasingly popular visual approach is the use of animation in promotional content. This study aims to examine the relationship between the use of animation in APBOOTS promotional videos on Instagram and the increase in consumer brand awareness. This research employed a quantitative approach using a correlational method. Data were collected from 90 respondents who viewed APBOOTS animated promotional content and analyzed using Pearson correlation tests. The results indicate a positive, strong, and significant relationship between the use of animation and brand awareness, with a correlation coefficient of 0.879 and a significance value of 0.000 (p < 0.05). These findings confirm that animation plays a strategic role in building brand awareness through social media. This study contributes to the development of visual promotion strategies in digital marketing communication. ABTRAK Perkembangan teknologi digital telah mengubah strategi promosi merek, terutama melalui media sosial seperti Instagram yang mengandalkan kekuatan visual. Salah satu pendekatan visual yang semakin populer adalah penggunaan animasi dalam konten promosi. Penelitian ini bertujuan untuk mengetahui hubungan antara penggunaan animasi dalam video promosi sepatu APBOOTS di Instagram terhadap peningkatan brand awareness konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Data diperoleh dari 90 responden yang menonton video promosi APBOOTS berbasis animasi dan dianalisis menggunakan uji korelasi Pearson. Hasil analisis menunjukkan adanya hubungan positif, kuat, dan signifikan antara penggunaan animasi dan brand awareness, dengan nilai koefisien korelasi sebesar 0,879 dan signifikansi 0,000 (p < 0,05). Temuan ini memperkuat bahwa animasi memiliki peran strategis dalam membangun kesadaran merek melalui media sosial. Penelitian ini memberikan kontribusi bagi pengembangan strategi promosi visual dalam komunikasi pemasaran digital.
Co-Authors Agyl Alqori Pradana Az Zahra, Amanda Fatimah Barus, Bela Dewi, Rizki Anggita Esveranza, Andi fatimah Fatimah Ghedi Hatori Ismail Ike Junita Triwardhani Junita Triwardhani, Ike Noviar, Tri Nur Aini Pratama Putra, Raditya Raditya Pratama Putra Silfiani, Indri Yulianti Yulianti