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All Journal Enrichment : Journal of Management Community Empowerment Interdisciplinary Social Studies
Barus, Bela
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Community Empowerment

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Digital transformation for MSMEs: Boosting sales through e-commerce and social media Surahman, Surahman; Hariyadi, Sugeng; Barus, Bela; Batoteng, Hendrik; Rahmadhani, Adestya; Aisyayah, Wulan Nur; Pustpita, Aulia Oktaviani; Febrianti, Nadya
Community Empowerment Vol 10 No 6 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13099

Abstract

This community service activity aims to enhance the effectiveness of digital marketing for retail Micro, Small, and Medium Enterprises (MSMEs), specifically Pasundan Gorden, through the integration of e-commerce and social media. The activities encompassed the design of a user-friendly e-commerce website, the development of focused social media campaigns, and the evaluation of their impact on business performance. Implementation methods included identifying participant needs, preparing training materials, conducting interactive workshops, and post-training evaluation. Results demonstrated a significant improvement in participants' understanding and skills in digital marketing, with average scores increasing from 60 to 85. Furthermore, a responsive website and focused social media campaigns were created, leading to increased consumer engagement, brand awareness, and sales. Dissemination of information on content marketing, SEO, and augmented reality is recommended to enhance customer loyalty. Thus, this activity serves as a model for other MSMEs to improve digital competitiveness through planned strategy implementation and continuous evaluation.
Optimization strategy for social media content to enhance branding and sales of MSME in Samarinda Surahman, Surahman; Hariyadi, Sugeng; Barus, Bela; Dwiyanti, Septiani Anggun; Irawan, Imelda; Hastuti, Putri Widya; Fatiya, Nasywa Nur; Mauliahasmi, Siti
Community Empowerment Vol 10 No 10 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14117

Abstract

This community service activity was executed to optimize digital marketing effectiveness and increase sales for the Amplang Bukuan Snack MSME in Samarinda. The main problem addressed was low brand visibility and insufficient online sales, resulting from sub-optimal utilization of social media. The intervention strategy implemented involved integrated training on: (1) optimizing social media (Instagram) and creating appealing visual content; (2) creating and managing an online store on the Shopee platform; and (3) implementing the non-cash payment system QRIS. The results of the service demonstrate a significant increase in digital performance and sales. Within two months following the intervention, the Instagram account’s engagement rate increased by 65%, accompanied by follower growth from 320 to 530. The average interaction per post (likes and comments) rose from 12 to 38, reflecting higher audience involvement. Simultaneously, the number of online orders via direct message (DM) increased by 28%. Furthermore, the MSME owner’s competency in digital marketing significantly improved, as shown by an increase in the knowledge assessment score from 56% to 84%. These findings indicate that the systematic optimization of social media content successfully enhanced brand visibility, directly contributed to sales growth, and strengthened the digital entrepreneurial capacity of MSME.
Co-Authors Aisyayah, Wulan Nur Aulia, Rahmah Athaya Batoteng, Gloria Adelaide Batoteng, Hendrik Dwiyanti, Septiani Anggun Esveranza, Andi fatimah Fatimah Fatiya, Nasywa Nur Febrianti, Nadya Hastuti, Putri Widya Irawan, Imelda Mauliahasmi, Siti Patimah Patimah Pustpita, Aulia Oktaviani Rachmawati, Indri Rahmadhani, Adestya Sugeng Hariyadi, Sugeng Surahman Surahman