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All Journal DEVELOPMENT : Journal of Community Engagement Community Development and Empowerment Journal
Resya Nur Intan Putri
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Social Sciences

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PEMBERDAYAAN POSYANDU DESA CIKAKAK: MENCIPTAKAN LANSIA BERDAYA DENGAN MIND SET KEWIRAUSAHAAN SOSIAL DALAM MENINGKATKAN NILAI SLOW LIVING BANYUMAS Titi Rahmawati; M. Musa Al Hasyim; Dimas Purbo Pambudi; Muhammad Riyan Fitria Ramdlani; Resya Nur Intan Putri; Shinta Julianti
DEVELOPMENT: Journal of Community Engagement Vol. 4 No. 3 (2025): September
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/djce.v4i3.2561

Abstract

Community health cadres in Cikakak Village lack adequate knowledge about empowerment programs for the elderly to promote social entrepreneurship, with a predominant condition where young elderly individuals in Cikakak Village generally experience memory decline, occasional excessive worries, and a lack of self-confidence. There are 30 cadres who received training in Cikakak Village. The goal of empowering the elderly is to serve as a stimulus for them to develop a positive spirit and motivation regarding the importance of social entrepreneurship, thereby creating social value through collaboration among individuals, organizations, and communities as a form of social innovation. This allows for the establishment of a simple yet meaningful relaxed lifestyle mindset as a manifestation of a slow living lifestyle in Banyumas Regency. The methodology used is quantitative. This collaborative movement is carried out through several stages, including training, the establishment of discussion forum groups, and mentoring of posyandu cadres as facilitators. The results of the empowerment show an average increase in productivity of 69, sustainability of 82.5, equity of 79.5, and empowerment of 7.0 among the cadres in the context of social entrepreneurship thinking and efforts to implement a slow lifestyle in Banyumas. The existence of procedures and rules for the happy empowerment program is outlined in the cadre guidebook and has successfully established a pioneer discussion forum for the elderly in Cikakak village.
Digital Marketing Technology Transformation as Instrument for Enhancing Community Creative Economy through Owabong Tourism Attraction Rohmah Nia Chandra Sari; Ulfah Rosyidah; Resya Nur Intan Putri
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.19

Abstract

The tourism sector serves as a primary driver for the creative economy, with effective marketing communication being the key to its sustainability. This study aims to analyze the implementation of the Integrated Marketing Communication (IMC) strategy at Owabong Tourism, Purbalingga, in enhancing tourist attraction and its impact on the community's creative economy. Utilizing a descriptive qualitative research method, data were gathered through in-depth interviews with the marketing division, field observations, and documentation studies. The findings indicate that Owabong has undergone a strategic transformation from conventional media to an integrated digital ecosystem. Analysis based on Kotler’s eight IMC elements reveals that interactive marketing via social media (Instagram and TikTok) and segmented sales promotions are the most dominant instruments in attracting visitors. While digital marketing has successfully expanded market reach, challenges such as audience digital literacy and reliance on paid advertising remain significant hurdles. This study concludes that the synergy between digital marketing technology and adaptive regional enterprise governance not only significantly boosts tourist visits reaching 150,000 during peak periods but also creates a multiplier effect for local creative economy actors.
Co-Authors dimas purbo pambudi M. Musa Al Hasyim Ramdlani, Muhammad Riyan Fitria Rohmah Nia Chandra Sari Shinta Julianti Titi Rahmawati Ulfah Rosyidah