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All Journal Jurnal Ilmiah Sosiologi Agama (JISA) Jurnal Ilmu Politik dan Studi Sosial Terapan
Yunus, Selfi
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Religion Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Bertahan Hidup Pedagang Kaki Lima Pasca Relokasi Ke Pasar Mini Datah Manuah, Di Jalan Yos Sudarso Kota Palangka Raya Yunus, Selfi; Hutagalung, Grace Dea Christina; Damayanti, Elia; Hutagalung, gracedea
Jurnal Ilmu Politik dan Studi Sosial Terapan Vol. 4 No. 2 (2025): Juni 2025
Publisher : PT Polstac Repositori Riset

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Abstract

Penelitian ini dilakukan untuk mengetahui strategi bertahan hidup yang dilakukan oleh pedagang kaki lima (PKL) pasca relokasi ke Pasar Mini Datah Manuah, Jalan Yos Sudarso, Kota Palangka Raya. Metode yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi, dan studi literatur. Hasil penelitian menunjukkan bahwa strategi yang diterapkan PKL meliputi pemanfaatan media sosial seperti TikTok, Facebook, Instagram, dan WhatsApp untuk promosi, menambah waktu dan lokasi berjualan, serta membangun relasi sosial dengan komunitas pemuda agar lebih dikenal. Strategi ini menunjukkan bahwa para PKL mampu beradaptasi dan tetap berusaha meskipun menghadapi perubahan. Namun, tanpa dukungan pemerintah berupa fasilitas yang memadai dan pelibatan pedagang dalam proses kebijakan, relokasi justru dapat memperburuk kondisi ekonomi mereka. Oleh karena itu, perlu adanya kerjasama antara pemerintah dalam penataan kota dengan program pemberdayaan ekonomi agar kebijakan relokasi tidak hanya fokus pada keindahan kota, tetapi juga memperhatikan kesejahteraan dan keberlangsungan usaha para PKL.  
STRATEGI BERTAHAN HIDUP PEDAGANG JAMU TRADISIONAL DI PASAR KAHAYAN KOTA PALANGKA RAYA Yunus, Selfi; Adiwijaya, Saputra; Atem, Atem
Jurnal Ilmiah Sosiologi Agama (JISA) Vol 8, No 2 (2025)
Publisher : Sociology of Religion Study Program, Faculty of Social Sciences, North Sumatra State Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jisa.v8i2.26873

Abstract

This study aims to explore the survival strategies of traditional herbal medicine vendors in Kahayan Market, Palangkaraya City, in maintaining their businesses, using a descriptive qualitative approach. Data were obtained through in-depth interviews with five traditional herbal medicine vendors using purposive sampling techniques, observation, and literature study. This study uses James C. Scott's theory of survival strategies (survival mechanisms). The findings show that the survival strategies applied by traditional herbal medicine vendors include (1) tightening their belts (by saving on expenses, buying only basic necessities, managing their finances wisely, and saving money), (2) alternative means of subsistence (taking on side jobs, helping to clean other people's houses, such as sweeping or tidying up, participating in social gatherings as an emergency fund, and implementing sales strategies) (3) social networks (utilizing relationships with family, relatives, to obtain capital assistance and financial support)). Trades also face several challenges such as (1) high competition in the market, (2) customer instability, and (3) difficulty in obtaining raw materials.
Co-Authors Adiwijaya, Saputra Atem Atem Damayanti, Elia Hutagalung, Grace Dea Christina Hutagalung, gracedea