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All Journal Geo Media: Majalah Ilmiah dan Informasi Kegeografian INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Language, Communication, and Tourism
Risky Setiawan
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Humanities Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategic Elevation of an Emerging Destination through a SWOT-Based Marketing Approach at Taman Jati Larangan Bandiyah, Uswatun Nurul; Yosi Septa Mutiarni; Besti Ismi Riyanisma; Aisha Astriecia; Risky Setiawan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6112

Abstract

Taman Jati Larangan is a developing tourist destination with high cultural and historical potential. This study aims to formulate a strategic marketing plan through SWOT analysis, supported by the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Employing a qualitative approach, data were collected via interviews, field observations, and document analysis. Key findings include strong internal assets such as community-led management, local wisdom-based attractions, and creative tourism innovation. Meanwhile, external opportunities such as mapped tourism routes and third-party investment potential present avenues for growth. The SWOT results place the site in the S-O (Strengths-Opportunities) quadrant, suggesting a Maxi-Maxi strategy. Recommended actions include developing agro-tourism based on green initiatives (e.g., catfish, farming), enhancing digital marketing, and creating integrated tourism packages. These findings provide both a strategic model and practical implications for stakeholder-driven rural tourism planning.
Peningkatan Kemampuan Menerapkan Konsep dalam Geografi melalui Model Pembelajaran berbasis Proyek widiatikasyanti, Skolastika; Tria Wati, Elinda; Risky Setiawan; Saefur Rochmat
Geomedia Majalah Ilmiah dan Informasi Kegeografian Vol. 23 No. 2 (2025): Geo Media : Majalah Ilmiah dan Informasi Kegeografian
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/gm.v23i2.88688

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh model pembelajaran berbasis proyek terhadap kemampuan menerapkan konsep geografi siswa kelas X SMA. Permasalahan utama yang diangkat adalah rendahnya kemampuan siswa dalam menghubungkan konsep geografi dengan fenomena nyata, khususnya dalam materi klasifikasi batuan. Penelitian menggunakan desain eksperimen semu dengan dua kelompok: kelas eksperimen yang menggunakan model pembelajaran berbasis proyek dan kelas kontrol yang menggunakan metode konvensional. Hasil penelitian menunjukkan adanya perbedaan signifikan antara kedua kelompok, dengan rata-rata gain score kelas eksperimen sebesar 31 dan kelas kontrol sebesar 18. Uji t menunjukkan signifikansi 0,031 (< 0,05), yang menandakan bahwa penggunaan model pembelajaran berbasis proyek berdampak positif terhadap kemampuan siswa. Temuan ini memperkuat pentingnya penerapan pembelajaran kontekstual untuk meningkatkan kompetensi geografi siswa secara kognitif dan aplikatif, sekaligus mengembangkan keterampilan kolaborasi, tanggung jawab, dan berpikir kritis.
ANALYSIS OF THE INFLUENCE OF PHOTOGRAMMETRY MARKETING IMPLEMENTATION, INTERNAL COORDINATION AND EXTERNAL POLICIES ON MONTHLY CERTIFICATE TIME PERFORMANCE BASED ON THE DECISION OF THE TOLL ROAD EARTHWORKS PROJECT MANAGER Risky Setiawan; Agus Suroso
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1243

Abstract

Earthwork activities in toll road construction require accurate volume calculations and effective coordination so that Monthly Certificates can be issued on time. This study aims to analyze the influence of photogrammetry implementation, internal coordination, and external policies on project manager decision-making, and their impact on the time performance of Monthly Certificates. The research approach used is quantitative with regression analysis method. The results show that the implementation of photogrammetry, internal coordination, and external policies together have a positive influence on project manager decision-making, with external policies being the most dominant factor. Furthermore, project manager decision-making is proven to have a positive influence on the time performance of Monthly Certificates. These findings confirm that appropriate technological support, effective internal coordination, and clear external policies can improve the quality of project manager decision-making, which ultimately contributes to the acceleration of the preparation and issuance of Monthly Certificates in toll road earthworks.
Co-Authors Agus Suroso Astriecia, Aisha Bandiyah, Uswatun Nurul Besti Ismi Riyanisma Elinda Tria Wati Saefur Rochmat widiatikasyanti, Skolastika Yosi Septa Mutiarni