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All Journal Jurnal Kajian Pariwisata Sadar Wisata: Jurnal Pariwisata
Nurlaeli, Sitti
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Humanities Decision Sciences, Operations Research & Management Physics Social Sciences

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Peran Business Tourism dalam Daya Saing Destinasi: Perspektif Mahasiswa Pariwisata Nasution, Rahmad Kurnia Abdik; Nurlaeli, Sitti
Jurnal Kajian Pariwisata Vol 7 No 1 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v7i1.2029

Abstract

Business tourism, particularly the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, has played a crucial role in enhancing the competitiveness of tourism destinations. This study analyzed the role of business tourism in strengthening Medan’s destination competitiveness from the perspective of students in the Tourism Study Program at Universitas Katolik Santo Thomas. A mixed-methods approach was employed, combining quantitative surveys with students and qualitative interviews with industry practitioners and academics. The findings indicated that while Medan’s MICE infrastructure is relatively adequate, it remains suboptimal for attracting large-scale international events. The destination’s promotional strategies were found to be ineffective, and stakeholder collaboration lacked cohesion. Students were identified as having significant potential to support business tourism digitalization through technology-driven marketing innovations. The ABDIK (Business Tourism Digital Activation by Students) concept was introduced as a novel approach to empower students in MICE development. The study concluded that business tourism is a strategic driver for destination competitiveness but requires stronger synergy among the government, industry, academia, and local communities to achieve sustainable growth.
Eksplorasi Minat Wisatawan terhadap Taman Kota sebagai Daya Tarik Wisata Alam Perkotaan di Kota Medan Nasution, Rahmad Kurnia Abdik; Susanti, Herny; Nurlaeli, Sitti; Swardi, Rachmad; Sugita, I Wayan
Sadar Wisata: Jurnal Pariwisata Vol. 8 No. 1 (2025): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v8i1.3142

Abstract

Perkembangan pariwisata perkotaan semakin mendorong pengelolaan ruang terbuka hijau sebagai objek wisata yang ramah lingkungan, inklusif, dan berkelanjutan. Penelitian ini bertujuan untuk mengeksplorasi minat wisatawan terhadap ruang terbuka hijau perkotaan di Kota Medan dan menganalisis faktor-faktor utama yang memengaruhi preferensi kunjungan ke taman umum. Pendekatan kuantitatif deskriptif digunakan, dengan menggunakan kuesioner yang disebarkan kepada 100 responden yang mengunjungi taman kota seperti Taman Ahmad Yani, Taman Cadika, dan Hutan Kota USU. Temuan penelitian menunjukkan bahwa kebersihan, kenyamanan, aksesibilitas, dan nilai estetika merupakan penentu utama yang membentuk minat wisatawan. Ruang terbuka hijau tidak hanya dianggap sebagai area rekreasi tetapi juga sebagai ruang refleksi dan sosial bagi masyarakat perkotaan. Penelitian ini merekomendasikan agar pemerintah daerah dan pengelola destinasi meningkatkan praktik pengelolaan berkelanjutan dan mempromosikan ruang terbuka hijau sebagai komponen integral dari pengembangan pariwisata hijau perkotaan. Hasilnya diharapkan dapat berkontribusi pada kebijakan perencanaan tata ruang perkotaan dan memperkuat upaya lokal menuju pariwisata berkelanjutan.
Peran Business Tourism dalam Daya Saing Destinasi: Perspektif Mahasiswa Pariwisata Nasution, Rahmad Kurnia Abdik; Nurlaeli, Sitti
Jurnal Ilmiah Ilmu Pariwisata Vol 7 No 1 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v7i1.2029

Abstract

Business tourism, particularly the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, has played a crucial role in enhancing the competitiveness of tourism destinations. This study analyzed the role of business tourism in strengthening Medan’s destination competitiveness from the perspective of students in the Tourism Study Program at Universitas Katolik Santo Thomas. A mixed-methods approach was employed, combining quantitative surveys with students and qualitative interviews with industry practitioners and academics. The findings indicated that while Medan’s MICE infrastructure is relatively adequate, it remains suboptimal for attracting large-scale international events. The destination’s promotional strategies were found to be ineffective, and stakeholder collaboration lacked cohesion. Students were identified as having significant potential to support business tourism digitalization through technology-driven marketing innovations. The ABDIK (Business Tourism Digital Activation by Students) concept was introduced as a novel approach to empower students in MICE development. The study concluded that business tourism is a strategic driver for destination competitiveness but requires stronger synergy among the government, industry, academia, and local communities to achieve sustainable growth.
Co-Authors Nasution, Rahmad Kurnia Abdik Sugita, I Wayan Susanti, Herny Swardi, Rachmad