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MG. Sukamdiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH KUALITAS PELAYANAN, PENANGANAN KOMPLAIN DAN CITRA PERUSAHAAN TERHADAP KEPERCAYAAN PELANGGAN PADA PT. RINA JAYA GARMENT KOTA SUKOHARJO Bunga Maharani Utami; MG. Sukamdiani; Retnoning Ambarwati
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.16811

Abstract

The purpose of this study is to determine the effect of service quality, complaint handling and company image on customer trust in PT. Rina Jaya Garment, Sukoharjo City. The scope of this study concerns the marketing management course. This research is a type of quantitative research. The population of this study is consumers of PT. Rina Jaya Garment Sukoharjo. The sample in this study is consumers of PT. Rina Jaya Garment Sukoharjo, using non-probability sampling or also called non-chance, is a purposive sampling and is subjective (Indrawan & Yaniawati, 2017). The sample in this study was 100 people. The collection technique used in this study was the distribution of questionnaires. Data analysis techniques were carried out using SPSS. Keywords : he influence of service quality, complaint handling and company image, customer trust
PENGARUH MOTIVASI, KOMUNIKASI DAN STRES KERJA TERHADAP KEPUASAN KERJA KARYAWAN SHOPEE XPRESS DI WONOGIRI Idam Ayub Fathoni; MG. Sukamdiani; Dwinda Agustintia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem formulation in this study is: Do Work Motivation, Communication, and Work Stress affect Employee Job Satisfaction at Shopee XPress in Wonogiri, both partially and simultaneously? Which variable has the most dominant effect on Job Satisfaction of Shopee XPress Employees in Wonogiri? Based on calculations using the SPSS program, the multiple linear regression equation obtained is Y = -0.532 + 0.557X1 + 0.263X2 + 0.268X3. In the t-test analysis for the Motivation variable, the calculated t-value is 4.796 > t-table 2.093, so Ho is rejected, meaning there is an effect of the Motivation variable on the Job Satisfaction of Shopee XPress Employees in Wonogiri (Y). In the t-test analysis, the t-value for Communication (X2) is 2.177 > t-table 2.093, so Ho is rejected. This means there is an effect of the Communication variable on Job Satisfaction of Shopee XPress Employees in Wonogiri (Y). In the t-test analysis, the t-value for Work Stress (X3) is 2.150 > t-table 2.093, so Ho is rejected. This indicates an effect of the Work Stress variable on the Job Satisfaction of Shopee XPress Employees in Wonogiri (Y). Based on the F-test analysis, the calculated F-value is 117.730 > F-table 3.13, so Ho is rejected, meaning that jointly, the independent variables of Motivation (X1), Communication (X2), and Work Stress (X3) affect the Job Satisfaction of Shopee XPress Employees in Wonogiri (Y). Using the SPSS program, the R2 value obtained is 0.762 or 76.2%, meaning that together, the independent variables of Motivation (X1), Communication (X2), and Work Stress (X3) have an influence of 76.2% on the Job Satisfaction of Shopee XPress Employees in Wonogiri (Y), while the remaining 23.8% is influenced by other factors not studied, such as infrastructure, technology, services, location, etc. Keywords: Motivation, Communication, Work Stress, Job Satisfaction
Pengaruh Brand Image, Brand Awareness, Word Of Mouth Dan Harga Terhadap Keputusan Pembelian Produk Teh Tarik (Studi Kasus di Sukoharjo) Suryo Sugeng Sumunar; Ahmad Husin; MG. Sukamdiani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18260

Abstract

Tujuan yang hendak dicapai dalam penelitian ini yaitu untuk menganalisis Pengaruh Brand Image (X1), Brand Awareness (X2), Word of Mouth (X3) dan Harga (X4) terhadap Keputusan Pembelian (Y) pada Teh Tarik di Sukoharjo, baik secara parsial maupun secara simultan. variabel manakah yang paling dominan mempengaruhi Keputusan Pembelian (Y) pada Teh Tarik di Sukoharjo. Hasil pengolahan data untuk regresi linier berganda dengan menggunakan program SPSS 16.00 dapat diperoleh persamaan regresi linier berganda Y = -5,352 + 0,686X1 + 0,465X2 + 0,265X3 + 0,142X4 . Analisis uji t diperoleh hasil untuk t hitung Brand Image (X1) sebesar 9,456 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Brand Image terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Analisis uji t diperoleh hasil untuk t hitung Brand Awarness (X2) sebesar 8,242 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Brand Awarness terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Analisis uji t diperoleh hasil untuk t hitung Word of Mouth (X3) sebesar 4,955 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Word of Mouth (X3) terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo.Untuk hitung Harga (X4) sebesar 2,538 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Harga terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Berdasarkan analisis uji F diperoleh hasil untuk besarnya F hitung sebesar 94,914 > F tabel 2,311, maka Ho ditolak, yang berarti secara bersama-sama ada pengaruh antara variabel independen yang berupa Brand Image (X1), Brand Awarness (X2), Word of Mouth (X3) dan Harga (X4) terhadap terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Dengan mengunakan program SPSS, maka dapat diperoleh untuk R2 sebesar 0,79 atau 79,1 %, artinya bahwa secara bersama-sama terdapat pengaruh antara variabel independen yaitu Brand Image (X1), Brand Awarness (X2), Word of Mouth (X3), Harga (X4) terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo sebesar 79,1 %, sedangkan yang 20,9 % dipengaruhi oleh faktor lain, antara lain yang tidak diteliti seperti sarana prasarana, teknologi, kenyamanan, kualitas produk dan sebagainya. Kata kunci: Brand Image, Brand awarness, Wordof Mouth, Harga, Keputusan Pembelian
Co-Authors Ahmad Husin Ambarwati, Retnoning Bunga Maharani Utami Dwinda Agustintia Idam Ayub Fathoni Suryo Sugeng Sumunar