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All Journal Journal of Information Systems and Informatics Jurnal Pengabdian West Science
Dias, Bartolomius
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Sri Abyudaya: Pemberdayaan Wanita Tani Desa Wukirharjo Melalui Budidaya Jamur Tiram Berbasis Woman Agropreneur Dias, Bartolomius; Ramadhani, Danang Setya
Jurnal Pengabdian West Science Vol 4 No 05 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i05.2152

Abstract

Permasalahan yang terjadi pada wanita tani desa Wukirharjo adalah minimnya kegiatan yang mengarah kepada pemberdayaan sehingga keterampilan dan kemampuan wanita tani dalam rangka turut andil dalam berbagai momentum yang berpeluang menambah pendapatan dan pengetahuan cenderung pasif. Tujuan pelaksanaan pengabdian masyarakat ini adalah memberdayakan wanita tani Desa Wukirharjo berbasis woman agropreneur berupa budidaya jamur tiram. Pemberdayaan wanita tani ini mengarahkan kepada partisipasi aktif wanita dalam kegiatan pertanian yang berdaya dan memunculkan wirausaha baru sebagai tambahan sumber pendapatan dengan harapan mampu meningkatkan taraf hidup atau warga Desa Wukirharjo secara keseluruhan di masa mendatang. Dimulai dari pembangunan rumah jamur, peletakan bibit dan perawatan rumah jamur, praktik pengolahan jamur crispy, pelatihan pemasaran digital dan konvensional, serta menjalin hubungan kolaborasi dengan obyek wisata sebagai mitra potensial wanita tani. Hasil dari pemberdayaan wanita tani, memiliki pengetahuan dan keterampilan dalam manajemen usaha baik dari pengelolaan rumah jamur sampai kepada olahan atau penjualan serta pemasaran produk jamur crispy.
Sentiment Analysis of Consumer Acceptance of Honda’s Digital Marketing Strategy Using Lexicon-Based Algorithm Dias, Bartolomius; Khoirunnisa’, Asma’; Budiman, Yosef; Setiyawami, Setiyawami
Journal of Information System and Informatics Vol 7 No 2 (2025): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i2.1150

Abstract

This study analyzes customer sentiment toward Honda’s digital marketing strategy via the Wahana Honda application. A total of 2,000 customer reviews were collected from the Google Play Store using web-scraping techniques. Text data underwent preprocessing (e.g. cleansing, tokenization, stop-word removal, stemming, and translation into English). Sentiment classification using a lexicon-based approach revealed that 56.7% of reviews were positive, 20.8% neutral, and 22.5% negative. The model demonstrated high precision in identifying negative sentiment, though it showed limitations in classifying neutral opinions due to linguistic ambiguity. These findings highlight the need for more adaptive sentiment models and offer strategic insights for Honda’s digital marketing. Specifically, the analysis can help prioritize improvements in app functionality, excellence service priority, enhance personalized customer engagement, and shape targeted digital marketing strategies based on real user feedback. Leveraging these insights enables Honda to optimize user experience, increase retention, and align digital campaigns with customer expectations.
Co-Authors Budiman, Yosef Khoirunnisa’, Asma’ Ramadhani, Danang Setya Setiyawami Setiyawami