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Journal : Cakrawala Management Business Journal

BUDAYA ORGANISASI DAN KINERJA KARYAWAN PDAM KOTA MADIUN: PERAN MEDIASI KEPUASAN KERJA F. Anif Farida; Ardianus Laurens Paulus
Cakrawala Management Business Journal Vol 4 No 2 (2021): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v4i2.148

Abstract

ABSTRAK Budaya saling percaya antara karyawan dan manajemen perusahaan akan menunjang kenyamanan karyawan bekerja dan akan menyebabkan karyawan menyelesaikan tugasnya dengan baik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer digunakan dalam penelitian ini adalah self report dengan menggunakan self-administered survey dengan cara menyebarkan kuesioner secara langsung kepada para responden. Analisis data menggunakan model pengukuran persamaan struktural dengan software Smart PLS 3.0. Hasil penelitian mendukung hipotesis yang diajukan bahwa budaya organisasi berpengaruh positif dan signifikan terhadap kinerja 87 karyawan PDAM Kota Madiun. Sedangkan peran mediasi kepuasan kerja adalah secara parsial. ABSTRACT A culture of mutual trust between employees and company management will support the comfort of employees working and will cause employees to complete their duties properly. This study uses a quantitative approach with a survey method. The primary data used in this research is self-report using a self-administered survey by distributing questionnaires directly to the respondents. Data analysis used a structural equation measurement model with Smart PLS 3.0 software. The results of the study support the proposed hypothesis that organizational culture has a positive and significant effect on the performance of 87 employees of PDAM Madiun City. While the mediating role of job satisfaction is partial.
RITEL MIX DAN KEPUTUSAN PEMBELIAN KONSUMEN : STUDI PADA KONSUMEN TOKO RITEL DI KOTA MADIUN Alvin Cahya Septiana; Ardianus Laurens Paulus
Cakrawala Management Business Journal Vol 1 No 1 (2018)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v1i1.3

Abstract

Retail mix is ​​a tool used to implement and handle the development of retail strategies to satisfy the needs of more target markets than competitors. This research was conducted to determine which factors predominantly influence purchasing decisions in retail companies. In addition, this study aims to analyze the influence of retail mix consisting of customer service, store design & display, communication mix, location, merchandise assortment, and pricing of consumer purchasing decisions in retail stores in the city of Madiun. A sample of 100 people with purposive sampling and snowball sampling techniques. Respondents are consumers in retail stores in Madiun City which consist of 3 Sub-Districts namely Taman Subdistrict, Kartoharjo District and Manguharjo District. Multiple linear regression analysis techniques. The results of the simultaneous retail mix research have a significant effect on consumer purchasing decisions. Partially variable store design & display, merchandise assortment, and pricing have a significant positive effect on consumer purchasing decisions. Customer service variables have a significant negative effect on consumer purchasing decisions. Communication mix and location variables have no significant effect on consumer purchasing decisions. Subsequent research needs to include a variable post-purchase behavior because the customer will evaluate the experience after making a purchasing decision.