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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JURNAL ILMIAH PENELITIAN MAHASISWA JIMEK
Abdi Ramdan
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Pengaruh Orientasi Kewirausahaan terhadap Kinerja Pemasaran Digital melalui Jejaring Usaha dan Orientasi Pasar sebagai Variabel Intervening pada UMKM Abdi Ramdan; Resita Septia Rahma; Siti Sofiyah; Yanto Heryanto
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6256

Abstract

This study aims to analyze the effect of entrepreneurial orientation on the digital marketing performance of Micro, Small, and Medium Enterprises (MSMEs), by considering the roles of business networking and market orientation as intervening variables. The research is motivated by the importance of MSMEs adapting to the dynamics of digital marketing in the era of technology-driven economic transformation. A quantitative method with a survey approach was employed, involving 70 respondents from the food and beverage sector who are members of ASIPA in Serang Regency, Banten. The analysis technique used was Structural Equation Modeling (SEM) with the assistance of SmartPLS software.The results show that entrepreneurial orientation does not have a significant direct effect on digital marketing performance, although the direction of the influence is positive. However, entrepreneurial orientation has a positive and significant effect on both business networking and market orientation. Furthermore, both business networking and market orientation were found to have a positive and significant effect on digital marketing performance. These findings indicate that business networking and market orientation serve as intervening variables that strengthen the relationship between entrepreneurial orientation and digital marketing performance. This study offers important implications for MSME actors and policymakers in enhancing MSME competitiveness
INNOVATION IN GLOBAL INDUSTRIAL DOWNSTREAMING: AN OVERVIEW LITERATURE ABOUT OPPORTUNITIES, CHALLENGES AND POLICY DIRECTIONS Aditya Hera Nurmoko; Heru Wahyudi; Tri Suyud Nusanto; Abdi Ramdan; Oki Permata Aji
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3099

Abstract

Downstream industry has become an important strategy in transforming the global economy, especially in developing countries rich in natural resources Power nature. This article serves as a review of the literature comprehensive to innovation in the downstream global industry with a highlight of forms of innovation, strategic opportunities, challenges, implementation, and policy implications. Through approach analysis thematic against 25 journals relevant of 100 journals indexed by Scopus (2003–2023), this research identify role crucial of innovation technology and digitalization — such as bioprocess, real-time information receiving (RTIR), as well as adoption of Industry 4.0— in increase efficiency and value add in sector downstream. This study also highlights the opportunity integration of bioeconomics and economic circular, and challenges like limitations on infrastructure, cost height, and obstacles to regulation. Implications policy shows the importance of synergy between the regulation industry, the environment, and innovation, as well as the need for support towards MSMEs, R&D, and infrastructure downstream. Study results: This gives a runway conceptual and practical for formulation of downstream strategy based on adaptive innovation to global and local dynamics.
Penerapan Strategi Manajemen SDM terhadap Mutu Pelayanan di Politeknik Piksi Input Serang Yanto Heryanto; Abdul Muhit; Dian Evariana; Abdi Ramdan
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 1 No 2 (2023): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v1i2.1223

Abstract

This study aims to analyze the implementation of human resource management (HRM) strategies in improving service quality at Politeknik Piksi Input Serang. In the context of vocational higher education institutions, excellent service is a key indicator of institutional performance, particularly in client-facing services such as academic publishing. This research employs a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The findings indicate that HRM strategies are implemented through a combination of on-the-job training (such as job rotation, internal coaching, mentoring, and seminars) and off-the-job training (including case studies, external training, and formal education advancement). These strategies significantly contribute to enhancing employees’ competencies, professionalism, and service delivery. Furthermore, the study reveals that structured and continuous HR development programs improve client satisfaction, reduce complaints, and strengthen the institution's public image as a responsive and competent vocational institution. Therefore, effective HRM strategies serve as a vital foundation for building service excellence in higher education institutions.
Co-Authors Abdul Mannan, Siti Sofiyah Abdul Muhit Aditya Hera Nurmoko Dian Evariana Nusanto, Tri Suyud Oki Permata Aji Resita Septia Rahma Yanto Heryanto