Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Riwayat: Educational Journal of History and Humanities
Ongkohalim, Francis Timothy
Unknown Affiliation
Humanities Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Comparative Analysis of Local and Non-Local Tourists: Assessing the Influence of Destination Image and Social Media Promotion on Visit Intention. Surianto, Surianto; Kho, Gerson Ralph Manuel; Subandi, Zera Edenzwo; Ongkohalim, Francis Timothy
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47010

Abstract

This study investigates the influence of destination image and social media promotion on tourists visit intention to Soedirman Street, Bandung. Using a quantitative approach, data were collected through an online survey administered to 200 respondents, comprising 100 local residents from Bandung and 100 visitors from outside the city. Employing comparative analysis, this research examines how these variables affect visit intention differently between local and non-local tourists. The results reveal that destination image significantly impacts visit intention across both groups, with a stronger effect observed among local residents. Social media promotion significantly influences non-local tourists visit intention but shows no significant effect on locals. These findings suggest that tailored marketing strategies are necessary: social media campaigns should primarily target non-local visitors, while efforts to enhance destination image and community engagement are essential to encourage local visitation. The study contributes valuable insights into urban tourism behaviour and supports sustainable tourism development in culturally diverse settings.
Co-Authors Manuel, Kho Gerson Ralph Subandi, Zera Edenzwo Surianto Surianto