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All Journal Benefit: Jurnal Manajemen dan Bisnis Agro Bali: Agricultural Journal Prosiding University Research Colloquium
Sari, Nelly Purnama
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Youth Entrepreneurial Intention: Theory of Planned Behaviour and Social Cognitive Theory Praswati, Aflit Nuryulia; Sari, Nelly Purnama; Murwanti, Sri
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.18197

Abstract

This study adopted the Theory of planned behavior (Ajzen, 1991) and Social cognitive theory (Bandura, 1986) to examine student interest in entrepreneurial activities (entrepreneurial intention). The sample taken is 100 students who have received introductory entrepreneurship or business courses. The results of the study were analyzed using the analysis of the outer model and inner model with the help of SmartPLS 3.0 software. The results showed that self-efficacy had a significant positive effect on entrepreneurial intentions, while subjective norms and attitudes had no significant effect on entrepreneurial intentions. Entrepreneurship education shows a significant positive effect on self-efficacy, and does not significantly affect entrepreneurial intentions, but when self-efficacy mediates the relationship between the two, the analysis shows that entrepreneurial education can significantly affect entrepreneurial intentions. The moderating variable of motivation is proven not to be able to strengthen or weaken the relationship between entrepreneurship education and self-efficacy on entrepreneurial intentions.
Fatkhurrokhman Isa, Muzakar; Praswati, Aflit Nuryulia; Sari, Nelly Purnama; Widyawati, Eka Risky
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Economic development through empowering SMEs needs to look at several important things, because basically SME actors still have some limitations so they need assistance and education to improve the quality of Human Resources so that the businesses they run can survive and continue to grow. The lack of ability to manage products, marketing and finance is the biggest obstacle faced by SMEs today, even though the ability of SMEs to manage their products and finances is the key to success for an entrepreneur. The problem faced in the financial sector is that if SMEs cannot manage their finances properly, it will cause various problems for business continuity. The problems faced besides finance are in terms of products and promotions. Often MSME actors do not pay attention to the packaging design of the product itself, even though the product packaging design affects the price of the product itself. The purpose of this service is to educate SMEs to carry out financial records and design packaging for SME products in Kahuman Village. The number of participants was 13 SMEs, all of which were classified as Small and Medium Industries.
Strategi Pemasaran Kiat Lestari Seni Karawitan Praswati, Aflit Nuryulia; Humaira, L'aisya Layyun; Murwanti, Sri; Sari, Nelly Purnama
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Kesenian Karawitan merupakan kesenian tradisional warisan nenek moyang yang harus dilestarikan. Namun seiring dengan perkembangan zaman anak muda saat ini acuh terhadap kesenian tradisional, mereka lebih suka bermain gadget dan kebudayaan dari luar. Sanggar Seni Wiratama merupakan sanggar seni yang di bentuk pada pertengahan 2021, sehingga sanggar seni ini belum banyak diketahui masyarakat, sehingga diperlukan marketing bagi Sanggar Seni Wiratama. Kegiatan pengabdian ini ditujukan untuk marketing bagi Sanggar Seni Wiratama sekaligus melestarikan kebudayaan dengan video marketing sanggar, sekaligus pembuatan mini workshop untuk mengenalkan Sanggar Seni Wiratama ke masyarakat luas. Hasil pengabdian kegiatan ini masyarakat lebih mengenal Sanggar Seni Wiratama, melalui pengenalan secara langsung maupun dokumentasi kegiatan yang di upload di media sosial dan media massa. Untuk pengabdian kedepannya Sanggar tari wiratama dapat tampil di kegiatan kemasyarakatan.
Strategic Development of VOEs in Natural Resource-Based Sectors: Insights from Agriculture and Tourism Sari, Nelly Purnama; Rachmina, Dwi; Kolopaking, Lala M.
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2024

Abstract

Badan Usaha Milik Desa (BUMDes) or Village-Owned Enterprises (VOEs) play an essential role in developing the rural economy. Unfortunately, there are numerous hurdles that VOEs must overcome, therefore many do not perform optimally. This study aims to examine how internal and external factors affect VOE performance in the agricultural and tourism sectors to boost rural economic development. Alternative solutions are then presented to improve VOE's performance. The study employs two samples: one VOE focuses on agriculture and the other on tourism. Observation, in-depth interviews, and a literature review were used to collect data, which was then evaluated using A'SWOT (AHP and SWOT). The findings demonstrate that both industries face infrastructure restrictions, market competitiveness, and poor branding. For agricultural VOEs, incorporating digital marketing to increase market reach, fortifying branding, and growing distribution networks are important tactics. Meanwhile, tourism VOEs should prioritize branding to boost destination appeal and infrastructure development to improve accessibility. Strengthening local branding through a compelling narrative and utilizing technology-driven marketing are critical for competitiveness. By implementing these strategies, VOEs can improve sustainability, attract a wider market, and support rural economic growth. Integrating branding, digital marketing, and infrastructure development ensures adaptability in an increasingly competitive landscape.
Co-Authors Aflit Nuryulia Praswati Dwi Rachmina Humaira, L'aisya Layyun Lala M Kolopaking Muzakar Isa Sri Murwanti Widyawati, Eka Risky