Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Manajemen Bisnis Era Digital
Muna Mumtazah Syahidah
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Menilai Lingkungan Internal Perusahaan : Analisis Strategi melalui Pendekatan Rantai Nilai, Resource-Based View, dan Evaluasi Kinerja Sifa Khoridatun Nisa; Muna Mumtazah Syahidah; Hesti Kusumaningrum
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.651

Abstract

This study aims to evaluate the internal environment of a company through three main approaches: value chain analysis, the resource-based view (RBV), and performance evaluation. Value chain analysis is used to understand activities that contribute to customer value creation. RBV emphasizes the importance of internal resources in achieving sustainable competitive advantage. Performance evaluation assesses the effectiveness of the company's strategy in both financial and non-financial aspects. The study shows that integrating these three approaches can help companies formulate adaptive and highly competitive strategies.
Strategi Pemasaran Online dalam Membentuk Branding Sekolah TK Islam Kencana Zahrotul Munawwaroh; Nabila Alifia; Muna Mumtazah Syahidah; Muhammad Aidil Kurniawan
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v4i4.5398

Abstract

Building a positive perception of educational institutions requires an effective online marketing strategy to maintain its presence among competitors, establish a school brand, and reach a target market aligned with the school's vision and mission. Without a targeted and measurable marketing strategy, the quality of the school's reputation will be compromised. This research aims to describe the online marketing strategy implemented by Kencana Islamic Kindergarten (TK Islam Kencana) in building its school brand. The research approach used a qualitative descriptive method, with data collection techniques through observation, interviews, and documentation studies. The analysis shows that Kencana Islamic Kindergarten actively engages in online marketing to shape and strengthen the school's image (branding). The branding established at Kencana Kindergarten is that of an early childhood education institution with the motto "cheerful, independent, high-achieving, and virtuous." These findings demonstrate that utilizing appropriate digital marketing strategies can enhance branding, enabling educational institutions to compete with their competitors, particularly in gaining public trust and loyalty. This study recommends the need for professional digital content enhancement and regular evaluation of the effectiveness of online promotions in building the school's image.
Co-Authors Kusumaningrum, Hesti Muhammad Aidil Kurniawan Nabila Alifia Sifa Khoridatun Nisa Zahrotul Munawwaroh