Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi IDARAH : Jurnal Pendidikan dan Kependidikan
Zahrotul Munawwaroh
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Pelaksanaan Akreditasi Sekolah dalam Meningkatkan Mutu Pendidikan di MTs Pembangunan UIN Jakarta Hasyim Asy'ari; Zahrotul Munawwaroh; Ulul Azmi
Idarah: Jurnal Pendidikan dan Kependidikan Vol. 5 No. 2 (2021): Idarah: Jurnal Pendidikan dan Kependidikan
Publisher : Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.657 KB) | DOI: 10.47766/idarah.v5i2.124

Abstract

Akreditasi sekolah merupakan proses penilaian secara komprehensif terhadap kelayakan satuan pendidikan berdasarkan standar nasional pendidikan yang hasilnya diwujudkan dalam bentuk pengakuan dan peringkat kelayakan yang dikeluarkan oleh Badan Akreditasi Nasional Sekolah/Madrasah. Penelitian ini bertujuan untuk mengetahui serta mendeskripsikan pelaksanaan akreditasi sekolah dalam meningkatkan mutu pendidikan di MTs Pembangunan UIN Jakarta dengan menggunakan mekanisme akreditasi sekolah dan komponen akreditasi. Adapun pedekatan dan metode pada penelitian ini menggunakan kualitatif deskriptif dengan data hasil wawancara, observasi, dan studi dokumen. Teknik analisis data dilakukan dengan teknik analisis kualitatif yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Sedangkan teknik keabsahan data, peneliti menggunakan teknik triangulasi data dan metode. Hasil penelitian menunjukkan bahwa pelaksanaan akreditasi sekolah di MTs Pembangunan UIN Jakarta sesuai dengan mekanisme yang telah ditentukan. Hasil Akreditasi yang diperoleh MTs Pembangunan UIN Jakarta dengan nilai akhir 97 berpredikat A (Unggul). Adapun tindak lanjut berupa program peningkatan mutu pendidikan yang dilaksanakan berdasarkan komponen standar nasional pendidikan
Relasi Parasosial sebagai Strategi Komunikasi Pemasaran dalam Live Commerce TikTok di Indonesia Zahrotul Munawwaroh; Reza Mehdi Fauzi; Mohammad Syarrafah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4363

Abstract

TikTok Live phenomenon in Indonesia has created a new form of interaction between sellers and audiences through hosts who blend entertainment and real-time product promotion. This study examines the marketing communication strategies employed by “Mas Farhan Batik,” a prominent TikTok Live host known for selling batik products while cultivating strong emotional bonds with his viewers. Using a qualitative case study approach and content analysis, this research investigates how parasocial elements are constructed and strategically leveraged to foster consumer engagement and trust in a live commerce context. Findings reveal that personalized, narrative-driven, and consistent communication enhances psychological proximity between host and audience. Specifically, elements such as the illusion of intimacy, emotional involvement, pseudo-interaction, and perceived authenticity act as key mechanisms for building a sense of belonging and driving impulse buying behavior. The study also highlights the role of everyday influencers in replacing celebrity endorsements, offering a more authentic and affective communication channel that resonates deeply with target consumers. These insights contribute to the theoretical development of parasocial interaction in interactive digital marketing and suggest that emotionally resonant communication strategies can significantly enhance brand loyalty and sales conversion in the emerging ecosystem of Indonesian live commerce.
Integrasi Visual Learning dan Gamifikasi dalam Pelatihan Public Speaking untuk Meningkatkan Kepercayaan Diri Mahasiswa Asrama Bibit Unggul Surabaya Zahrotul Munawwaroh; Dhelittya Finaliyani Putri; Mohammad Syarrafah; Reza Mehdi Fauzi; Sigit Andrianto
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i2.5137

Abstract

Disparities in higher education access for underprivileged families in Indonesia perpetuate intergenerational poverty cycles. In response, the Surabaya City Government launched the program “Satu Keluarga Satu Sarjana” through full funding and accommodation at the Bibit Unggul Dormitory. Observations by the community service team and focus group discussions (FGDs) with the Surabaya Social Agency revealed that academic competence alone, without strengthening effective communication skills, risks hindering the competitiveness of students from underprivileged backgrounds. Using a Community-Based Participatory Research (CBPR) approach, the team designed a public speaking training intervention integrating visual learning techniques and gamification. The methodology included: (1) anxiety-level surveys, (2) workshops on public speaking techniques and visual-based presentation strategies, (3) practical simulations, (4) gamified role-playing scenarios, and (5) collaborative feedback sessions. Active participation of students ensured contextual relevance. Evaluation results demonstrated significant improvement in self-confidence (pre-test-post-test) and the ability to articulate ideas. This community service initiative not only addresses psychological barriers but also establishes a sustainable soft skills development model for marginalized communities, while aligning with the Sustainable Development Goals (SDGs) in reducing educational inequality.
Strategi Pemasaran Online dalam Membentuk Branding Sekolah TK Islam Kencana Zahrotul Munawwaroh; Nabila Alifia; Muna Mumtazah Syahidah; Muhammad Aidil Kurniawan
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v4i4.5398

Abstract

Building a positive perception of educational institutions requires an effective online marketing strategy to maintain its presence among competitors, establish a school brand, and reach a target market aligned with the school's vision and mission. Without a targeted and measurable marketing strategy, the quality of the school's reputation will be compromised. This research aims to describe the online marketing strategy implemented by Kencana Islamic Kindergarten (TK Islam Kencana) in building its school brand. The research approach used a qualitative descriptive method, with data collection techniques through observation, interviews, and documentation studies. The analysis shows that Kencana Islamic Kindergarten actively engages in online marketing to shape and strengthen the school's image (branding). The branding established at Kencana Kindergarten is that of an early childhood education institution with the motto "cheerful, independent, high-achieving, and virtuous." These findings demonstrate that utilizing appropriate digital marketing strategies can enhance branding, enabling educational institutions to compete with their competitors, particularly in gaining public trust and loyalty. This study recommends the need for professional digital content enhancement and regular evaluation of the effectiveness of online promotions in building the school's image.
Co-Authors Dhelittya Finaliyani Putri Hasyim Asy'ari Mohammad Syarrafah Muhammad Aidil Kurniawan Muna Mumtazah Syahidah Nabila Alifia Reza Mehdi Fauzi Sigit Andrianto ULUL AZMI