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All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Manajemen Bisnis Era Digital
Muna Mumtazah Syahidah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Journal : Jurnal Manajemen Bisnis Era Digital

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Menilai Lingkungan Internal Perusahaan : Analisis Strategi melalui Pendekatan Rantai Nilai, Resource-Based View, dan Evaluasi Kinerja Sifa Khoridatun Nisa; Muna Mumtazah Syahidah; Hesti Kusumaningrum
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.651

Abstract

This study aims to evaluate the internal environment of a company through three main approaches: value chain analysis, the resource-based view (RBV), and performance evaluation. Value chain analysis is used to understand activities that contribute to customer value creation. RBV emphasizes the importance of internal resources in achieving sustainable competitive advantage. Performance evaluation assesses the effectiveness of the company's strategy in both financial and non-financial aspects. The study shows that integrating these three approaches can help companies formulate adaptive and highly competitive strategies.
Co-Authors Kusumaningrum, Hesti Muhammad Aidil Kurniawan Nabila Alifia Sifa Khoridatun Nisa Zahrotul Munawwaroh