<![CDATA[This study aims to analyze the influence of Service Quality, Facilities, and Product Availability on customer satisfaction at Perumda Air Minum Tirta Bahari, Tegal City. Using a quantitative approach, the study involved 100 respondents from a population of 38,277. The results show that Service Quality (X1) significantly affects Customer Satisfaction (Y), with a t-count of 4.032 > t-table of 1.971 and a significance value of 0.034 < 0.05. This indicates a positive and significant relationship. Meanwhile, Facilities (X2) have no significant effect on Customer Satisfaction, as shown by a t-count of 0.418 < 1.971 and a significance value of 0.677 > 0.05. Product Availability (X3), however, significantly influences Customer Satisfaction, with a t-count of 4.597 > 1.971 and a significance value of 0.000 < 0.05. Furthermore, the simultaneous test (F-test) shows that all three variables—Service Quality, Facilities, and Product Availability—have a positive and significant effect on Customer Satisfaction, with an F-value of 9.415 > F-table of 2.649 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.612, indicating that 61.2% of the variation in customer satisfaction is explained by the three independent variables, while the remaining 38.8% is influenced by other factors not included in the model. Overall, Service Quality and Product Availability are key factors in enhancing customer satisfaction at the organization.]]>
