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All Journal Journal of Social And Economics Research journal of social and economic research Indonesia Economic Journal
Hoerul Dwi Natya Fauzan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Etika Bisnis dan Tata Kelola Perusahaan Startup dalam Skandal Keuangan Halimah Zahrah; Andika Amirudin; Hoerul Dwi Natya Fauzan; Firyal Adilah Tisan
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ncjgq545

Abstract

This research explores ethical misconduct and corporate governance shortcomings in the financial controversy surrounding eFishery, an influential agritech startup in Indonesia. The country’s rapid digital expansion and investor-focused startup ecosystem have raised questions about organizational integrity and sustainability. The study focuses on identifying the tensions between valuation-driven growth and the adoption of ethical standards and governance principles. A qualitative literature review was conducted using materials from 2024 to 2025, including academic literature, regulatory data, media investigations, and company disclosures. Analysis draws on agency theory, stakeholder theory, and normative ethical frameworks to interpret the behavioral and structural violations involved. Findings reveal unethical practices, such as distorted financial records, misleading use of user data, and opacity in distributing support to aquaculture stakeholders. The company failed to meet the expectations of Good Corporate Governance, particularly in transparency, accountability, independence, and fairness. Recommendations proposed involve instituting whistleblowing systems, restructuring incentive mechanisms, cultivating moral awareness in organizational culture, and involving stakeholders in decision-making processes. The case of eFishery demonstrates the damaging consequences of ethical neglect and governance breakdown. Long-term resilience in startups within emerging economies demands early integration of ethical governance values.
INTEGRATION OF LINEAR PROGRAMMING AND QUEUEING MODELS (M/M/s) IN THE OPERATIONAL OPTIMIZATION OF NONGKIBAR CAFE, BANDUNG Ivonne Ayesha; Rhiza Villani; Hoerul Dwi Natya Fauzan; Mugni Nurul Ilmi; Annisa Desfia Nur Fadilah; Anastasya Salsabila Alika Putri; Neng Lisda Sa’adah; M. Fariel Syima
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1413

Abstract

This study aims to optimize the operations of Kedai Kopi Nongkibar Bandung using an operations research approach, focusing on production and service during peak hours. The methods employed include Linear Programming (LP) to determine the optimal production combination of three main menu items (Kopi Lemon, Blue Hawaiian, and Nasi Goreng Yang Zhou) and M/M/s queuing model analysis to evaluate service system performance. Data were collected through direct observation, interviews, and operational documentation, including production time per menu, equipment capacity, workforce allocation, and customer arrival patterns. The LP results indicate an optimal production combination of X₁=75 cups of Kopi Lemon, X₂=45 cups of Blue Hawaiian, and X₃=100 portions of Nasi Goreng Yang Zhou, achieving a maximum daily profit of IDR 4,420,190. Sensitivity analysis reveals that the main constraint is the physical production capacity of each menu, rather than barista working hours. Increasing barista hours without expanding production capacity does not effectively enhance profit. Queuing model analysis shows that the optimal scenario is achieved with four baristas during peak hours, reducing customer waiting time to under two minutes. Implementing barista specialization according to menu complexity effectively minimizes bottlenecks, accelerates service, and improves operational efficiency. These findings provide a quantitative basis for cafe managers to design resource allocation and menu production priorities, highlighting the importance of integrating production capacity planning and workforce management to enhance operational performance and customer satisfaction.
INTEGRATION OF LINEAR PROGRAMMING AND QUEUEING MODELS (M/M/s) IN THE OPERATIONAL OPTIMIZATION OF NONGKIBAR CAFE, BANDUNG Ivonne Ayesha; Rhiza Villani; Hoerul Dwi Natya Fauzan; Mugni Nurul Ilmi; Annisa Desfia Nur Fadilah; Anastasya Salsabila Alika Putri; Neng Lisda Sa’adah; M. Fariel Syima
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1413

Abstract

This study aims to optimize the operations of Kedai Kopi Nongkibar Bandung using an operations research approach, focusing on production and service during peak hours. The methods employed include Linear Programming (LP) to determine the optimal production combination of three main menu items (Kopi Lemon, Blue Hawaiian, and Nasi Goreng Yang Zhou) and M/M/s queuing model analysis to evaluate service system performance. Data were collected through direct observation, interviews, and operational documentation, including production time per menu, equipment capacity, workforce allocation, and customer arrival patterns. The LP results indicate an optimal production combination of X₁=75 cups of Kopi Lemon, X₂=45 cups of Blue Hawaiian, and X₃=100 portions of Nasi Goreng Yang Zhou, achieving a maximum daily profit of IDR 4,420,190. Sensitivity analysis reveals that the main constraint is the physical production capacity of each menu, rather than barista working hours. Increasing barista hours without expanding production capacity does not effectively enhance profit. Queuing model analysis shows that the optimal scenario is achieved with four baristas during peak hours, reducing customer waiting time to under two minutes. Implementing barista specialization according to menu complexity effectively minimizes bottlenecks, accelerates service, and improves operational efficiency. These findings provide a quantitative basis for cafe managers to design resource allocation and menu production priorities, highlighting the importance of integrating production capacity planning and workforce management to enhance operational performance and customer satisfaction.
Co-Authors Anastasya Salsabila Alika Putri Andika Amirudin Annisa Desfia Nur Fadilah Firyal Adilah Tisan Halimah Zahrah Ivonne Ayesha M. Fariel Syima Mugni Nurul Ilmi Neng Lisda Sa’adah Rhiza Villani