Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Dehasen Untuk Negeri Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi
Yasa, Pri Yogha
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Peran Masjid Dan Edukasi Bencana Untuk Ketahanan Sosial Kelurahan Betungan Yasa, Pri Yogha; Wandi, Dehar; Adiansyah, Febri; Juniansyah, Dedy; Hartono, Andi; Fredricka, Jhoanne; Khairil, Khairil; Zulita, Leni Natalia
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.9133

Abstract

Al-Anshar Mosque in RT 04/RW 01 Betungan Sub-district functions not only as a place of worship for residents but also as a stopover for intercity travelers, prompting the need for improved comfort, cleanliness, and order. Although residents are aware of earthquake risks, accessible educational visual media is still needed to strengthen preparedness. This activity aimed to optimize the mosque's role as a socio-educational space and enhance disaster awareness through a participatory, community-based approach. The program included community clean-up, installation of facility signboards, distribution of hygiene posters, and visual-based earthquake education. The results indicated increased community awareness of environmental cleanliness and disaster preparedness, with the mosque also serving as an effective educational space for visitors. The initiative contributes to social resilience and is potentially replicable in other disaster-prone areas.
Optimization Of Paid Advertising Strategies On The Meta Ads Platform To Increase Client Project Conversions At Belakang Kantor Marketing Agency Yasa, Pri Yogha; Irwanto , Tito; Abi , Yudi Irawan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2026): Januari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i2.472

Abstract

Improving the effectiveness of digital advertising has become a critical concern in modern marketing, especially in service-based sectors such as healthcare, where communication must be both ethical and persuasive. This study investigates the implementation of paid advertising strategies on the Meta Ads platform to enhance conversion outcomes through direct messaging interactions between businesses and potential customers. The research was conducted at a digital marketing agency managing a circumcision service campaign in Cirebon, Indonesia. A descriptive quantitative method was applied by analyzing campaign performance data from two observation periods. The analysis focused on three strategic aspects: daily budget allocation, audience segmentation based on location and demographics, and variations in creative advertising content. The findings reveal that focused daily budget management can reduce cost per result and improve click-through rates without requiring additional overall expenditure. Audience segmentation with a narrower geographic target showed better conversion efficiency than broader targeting approaches. Moreover, advertisements using static images with clear calls to action outperformed video content in generating direct message responses from prospects. These results indicate that the combination of data-driven budgeting, precise audience targeting, and clear creative messaging can optimize advertising performance. This approach is particularly beneficial in sectors that rely on timely and trust-based interactions, such as healthcare services, where the conversion process depends on early and effective engagement.
Co-Authors Abi , Yudi Irawan Adiansyah, Febri Andi Hartono, Andi Fredricka, Jhoanne Irwanto , Tito Juniansyah, Dedy Khairil Khairil Leni Natalia Zulita Wandi, Dehar