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All Journal Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Multidisciplinary Journals Social Sciences Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Applied Financial Management (JAFM)
Abi , Yudi Irawan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence Of Leadership And Work Facilities On Employee Performance At Bank Bri Manna Branch, South Bengkulu District Arles, Fran; Susena , Karona Cahya; Abi , Yudi Irawan
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.135

Abstract

Banks are companies where people borrow and save money. With banks, human resources must be more professional in managing finances. Human resources are the people who design and formulate all organizational strategies and goals. Without people who have expertise or competence, it is impossible for an organization to achieve its goals. The sample in this research was all BRI Manna Branch Employees, South Bengkulu Regency, totaling 67 people. The results of the multiple linear regression analysis are the equation: Y = 10.904 + 0.334 X1 + 0.423 at BRI Manna Branch, South Bengkulu Regency The value of the coefficient of determination using SPSS 23.00 can be seen from the coefficient of determination from R square of 0.662. This means that the Leadership value (X1) and Work Facilities value (X2) influence Employee Performance (Y) by 66.2.0% while the remaining 33.8% is influenced by other variables not examined in the research. The results of the t test at a significance level of 0.05 explain that partially leadership and work facilities have a significant influence on employee performance at BRI Manna Branch, South Bengkulu Regency. The results of the f test at a significance level of 0.05 explain that leadership and work facilities have a significant simultaneous influence on employee performance at BRI Manna Branch, South Bengkulu Regency.
Analysis Of Factors Affecting The Performance Of Village Government Officials In The Implementation Of Government Tasks Village In Lebong Atas Sub-District Lebong District Sanupil, Peri; Soleh , Ahmad; Abi , Yudi Irawan
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.140

Abstract

The aim of this research is to determine the factors that influence the performance of village government officials in carrying out village government duties in Upper Lebong District, Lebong Regency. The sample in this study was 56 village officials in Lebong Atas District, Lebong Regency. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests The results of the regression analysis show Y = 1.132 + 0.295X1 + 0.333 X2 + 0.341X3. This illustrates a positive regression direction, meaning that there is a positive influence between X1 (motivation), X2 (education) and X3 (work discipline) on performance (Y). This means that if the variables of motivation, education and work discipline increase, the newspaper's performance will improve. The coefficient of determination is 0.780. This means that X1 (motivation), X2 (education) and education) and X3 (work discipline) influence performance (Y) by 78% while the remaining 22% is influenced by other variables not examined in this research. The results of the t test at a significance level of 0.05 explain that partially (individually) the variables education, motivation and work discipline have a significant influence on the newspaper performance variable because the significant value is smaller than 0.05. The results of the F test at a significance level of 0.05 explain that the variables education, motivation and work discipline have a simultaneous influence (together) on the performance of village government officials because the significant value is smaller than 0.05 and Fcount > Ftable (61.362 > 2.78)
Utilization Of Social Media For Prmotion Of Small And Medium Busisesses In Intestine Chips In Seginim Village Cantika, Yella; Abi , Yudi Irawan; Anggriani , Ida
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.453

Abstract

This study aims to analyze the use of social media for promotional for small and medium SMEs on intestine chips products in seginim village. In the current digital era,social media has become a very effective tool for increasing product visibility and marketing. This study uses qualitave descriptive metdhods with tecniques data collection through in depth intervews, observation and document analysis, the result of this research show that usesrs of social media platformsuch as fecebook, instagram, and whatsapp have had a positive impact on increasing sales and (brend awareness) of intestinal chips product. SMEs in seginim villages use social media for various promotional activities. Inluding product introductions, providing information to consumers,apart from to consumers,apart from that,interesting and interactive content strategies such as product images and vides, costumer reviews and special offers have proven to be effective in attracting consumer attention and interest.
The Service Quality Of Cahaya Terang Laundry Business At 53 Cempaka Street, Kebun Beler, Bengkulu City Nirmalawati, Nirmalawati; Susena , Karona Cahya; Abi , Yudi Irawan
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.454

Abstract

Service quality is paramount in the service industry providing the best service quality is a profitable strategy for attracting more new customers, retaining existing ones, avoiding customer churn, and creating unique advantages beyond competing solely on price. When the service received or perceived aligns with customer expectations, it leads to favorable perceptions of service quality and satisfaction. The success of a company is heavily influenced by how it satisfies and delights its customers. As an entity within a system, a company focuses its activities on customers as service consumers to operate more effectively and efficiently in delivering or providing high-quality services or products as per customer expectations. On the other hand, a company as a system also needs to ensure the happiness of its internal customers, in this case, the employees (service producers). This is aimed at producing services that meet the expectations of external customers. From the five dimensions of service quality used to assess service quality at "Cahaya Terang" laundry, namely Tangibles, Reliability, Responsiveness, Assurance, and Empathy, it can be concluded that the service quality at "Cahaya Terang" laundry is excellent. This can be seen from the results of interviews conducted by researchers with the informants. "Cahaya Terang" laundry continually improves its quality to create mutually beneficial relationships for both customers and service providers continuously.
The Effect Of Brand Image, Product Quality, And Price On Brand Switching In Skintific Skincare In Bengkulu City Safitri, Delfi Ayu; Damarsiwi , Eska Prima Monuque; Abi , Yudi Irawan
Jurnal Pusat Manajemen Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i2.1025

Abstract

When a consumer buys an item, they often assess whether the item is suitable for them or not, whether it is appropriate for them or not. Therefore, consumers prioritize choosing by looking at the brand image, product quality, and price to fulfill their desires or needs when buying an item.The purpose of this study was to determine the influence of brand image, product quality, and price on brand switching of skintific skincare products in Bengkulu City. The research method used was quantitative. The data analysis methods used were multiple linear regression, determination tests, and hypothesis testing.The results of multiple linear regression have the equation Y = 8.820 + 0.209X1 + 0.732X2 + 0.278X3, because the direction of the regression is positive, it can be interpreted that if the brand image, product quality, and price increase, the brand switching of Skintific Skincare products in Bengkulu City will also increase. Brand image, product quality, and price have a significant effect on the brand switching of Skintific Skincare products in Bengkulu City, this is evidenced by a significant value of 0.000 < 0.05 meaning H0 is rejected and Ha is accepted. Product quality has a significant effect on the brand switching of Skintific Skincare products in Bengkulu City, this is with a significant value of 0.000 < 0.05 meaning H0 is rejected and Ha is accepted. Price has a significant effect on the brand switching of Wardah makeup products in Bengkulu City, this is evidenced by a significant value of 0.002 < 0.05 meaning H0 is rejected and Ha is accepted. Brand image (X1), product quality (X2), and price (X3) together have a significant influence on brand switching (Y) of Skintific Skincare products in Bengkulu City, this is proven by the F test showing a significant value of <0.000.
The Effect Of Product Quality, Brand Image, And Price Perception On The Purchase Decision Of Pt. Indofood Products In The City Of Bengkulu Wulandari, Annisa; Monique D, Eska Prima; Abi , Yudi Irawan
Jurnal Pusat Manajemen Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i2.1042

Abstract

This study aims to analyze the influence of product quality, brand image, and price perception on consumer purchasing decisions for PT. Indofood products in Bengkulu City. Indofood, as one of Indonesia’s largest food manufacturers, faces intense market competition that requires a strong understanding of consumer behavior. Product quality, brand image, and price perception are key factors that shape consumer trust, preferences, and purchasing decisions. Using a quantitative approach with a survey method, questionnaires were distributed to 106 consumers who had purchased Indofood products in Bengkulu City. The collected data were analyzed using multiple linear regression through SPSS version 25.0 to examine the partial and simultaneous effects of the three variables on purchasing decisions. The results of the study show that product quality, brand image, and price perception each have a positive influence on consumer purchasing decisions. This indicates that when consumers perceive a product as high quality, view the brand as strong and trustworthy, and consider the price as fair relative to the benefits received, they are more likely to make a purchase. Overall, this study demonstrates that purchasing decisions are not determined by a single factor but rather by the combined influence of product quality, brand reputation, and perceived value of price. These findings suggest that PT. Indofood should consistently maintain the quality of its products, strengthen its brand image through effective communication strategies, and set prices that reflect both consumer value perceptions and market competitiveness to sustain its position as a leading brand in the food industry.
The Effect Of Location, Price, And Service On The Decision To Use Car Rental Services At PT Dewa Wisata Trans Kota Bengkulu Wandi, Dehar; Abi , Yudi Irawan; Putra , Iswidana Utama
Journal of Applied Financial Management Vol. 1 No. 2 (2025): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jafm.v1i2.1109

Abstract

This study aims to determine the service impact on customer usage decisions. The process of customers using car rental services certainly involves various considerations, taking into account various factors before making a decision to use them, including location, price, and service at PT. Dewa Wisata Trans. Therefore, Bengkulu Car Rental business owners strive to optimize how consumers become interested and become customers. The purpose of this study was to determine the influence of location, price, and service on the decision to use a car rental at PT. Dewa Wisata Trans in Bengkulu City. The data collection method in this study used observation and questionnaire techniques, with a sample of 120 respondents. The results of the study showed that the results of multiple linear regression showed Y = 0.698 + 0.306 (X1) + 0.043 (X2) + 0.627 (X3) + 0.955. This illustrates a positive regression direction, meaning there is a significant influence between the variables of location (X1), price (X2), and service (X3) on the decision to use (Y) Car Rental at PT. Dewa Wisata Trans in Bengkulu City.From the t-test results of the location variable (X1) shows t count 3.057> t table 1.658 and significance 0.003 <0.05, meaning that location (X1) has a positive and significant effect on the decision to use (Y) on Car Rental at Pt. Dewa Wisata Trans Kota Bengkulu. The results of the price test (X2) show t count 3.526> t table 1.658 and significance 0.000 <0.05, meaning that price (X2) has a positive and significant effect on the decision to use (Y) on Car Rental at Pt. Dewa Wisata Trans Kota Bengkulu. The results of the service test (X3) show t count 9.073> t table 1.658 and significance 0.005 <0.05, meaning that service (X3) has a positive and significant effect on the decision to use (Y) Car Rental at Pt. Dewa Wisata Trans Kota Bengkulu.
The Influence Of Electronic Word Of Mouth (E-Wom) And Price On The Purchase Intention Of Generation Zconsumers In The Tiktok Shop Marketplace Lestari, Anggun Ayu; Abi , Yudi Irawan; Hanila, Siti
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1006

Abstract

The rapid development of technology and information today has changed the way consumers shop. The convenience of accessing information through the internet allows consumers to find the products they need more easily. In this regard, TikTok Shop has become a very popular marketplace among Generation Z in Bengkulu City. The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and price on the purchase intention of Generation Z consumers in the TikTok Shop marketplace. The sample in this study consisted of 120 TikTok Shop users in Bengkulu City. Data were collected through questionnaires and analyzed using a quantitative approach. The results of the regression analysis show that the regression equation is: Y = 6.224 + 0.283X1 + 0.885X2 + e. Electronic word of mouth has a significant effect on the purchase intention of Generation Z consumers in the TikTok Shop marketplace, with a significance value of 0.021 < 0.05. Price also has a significant effect, with a significance value of 0.000 < 0.05. Both electronic word of mouth and price simultaneously have a significant effect on the purchase intention of Generation Z consumers in the TikTok Shop marketplace, with a significance value of 0.000 < 0.05. Based on the results of the study, it was found that the price variable (X2) has the greatest influence on the purchase intention of Generation Z consumers in the TikTok Shop marketplace. This indicates that consumers tend to be more attracted to prices that are more affordable compared to those in physical stores or other marketplaces.
Optimization Of Paid Advertising Strategies On The Meta Ads Platform To Increase Client Project Conversions At Belakang Kantor Marketing Agency Yasa, Pri Yogha; Irwanto , Tito; Abi , Yudi Irawan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2026): Januari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i2.472

Abstract

Improving the effectiveness of digital advertising has become a critical concern in modern marketing, especially in service-based sectors such as healthcare, where communication must be both ethical and persuasive. This study investigates the implementation of paid advertising strategies on the Meta Ads platform to enhance conversion outcomes through direct messaging interactions between businesses and potential customers. The research was conducted at a digital marketing agency managing a circumcision service campaign in Cirebon, Indonesia. A descriptive quantitative method was applied by analyzing campaign performance data from two observation periods. The analysis focused on three strategic aspects: daily budget allocation, audience segmentation based on location and demographics, and variations in creative advertising content. The findings reveal that focused daily budget management can reduce cost per result and improve click-through rates without requiring additional overall expenditure. Audience segmentation with a narrower geographic target showed better conversion efficiency than broader targeting approaches. Moreover, advertisements using static images with clear calls to action outperformed video content in generating direct message responses from prospects. These results indicate that the combination of data-driven budgeting, precise audience targeting, and clear creative messaging can optimize advertising performance. This approach is particularly beneficial in sectors that rely on timely and trust-based interactions, such as healthcare services, where the conversion process depends on early and effective engagement.
The Effect Of Service Quality On Customer Satisfaction At PT Pdam Tirta Manna, South Bengkulu District Hendriansyah, Weko; Abi , Yudi Irawan; Febliansa , M Rahman
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1110

Abstract

This type of research uses quantitative research. The analysis method in this study uses Validity Test, Reliability Test, Multiple Linear Regression Analysis, Determination Coefficient and hypothesis testing using t-test. The number of samples studied was 35 customers who came with complaints and new installations during the last 1 month at PDAM Tirta Manna, South Bengkulu Regency. The results of the multiple linear regression analysis are the equation: Y = 6.450 + 0.052 X1 + 0.084 X2 + 0.227 X3 + 0.288 X4 + 0.234 X5 + e, this describes a positive regression direction, meaning that the variables Physical evidence (X1), Reliability (X2), Assurance (X3), responsiveness (X4), and empathy (X5) have a positive influence on consumer satisfaction (Y) at PDAM Tirta Manna, South Bengkulu Regency. The value of the coefficient of determination from the calculation results using SPSS can be seen from the coefficient of determination value of R square of 0.991. This means that the value of Physical evidence (X1), reliability value (X2), assurance (X3), responsiveness (X4) and empathy (X5) has an effect on consumer satisfaction (Y) of 99.1% while the remaining 0.9% is influenced by other variables not examined in the study.
Co-Authors Ahmad Soleh Arles, Fran Cantika, Yella Damarsiwi , Eska Prima Monuque Febliansa , M Rahman Fitriano , Yun Galung, Mia Margareta Huta Hanila, Siti Hendriansyah, Weko Ida Anggriani Irwanto , Tito Karona Cahya Susena, Karona Cahya Lestari, Anggun Ayu Lindayanti Lindayanti, Lindayanti Monique D, Eska Prima Nirmalawati Nirmalawati Pratama , Arie Nugraha Putra , Iswidana Utama Putri , Lydia Gustina Redi Redi Safitri, Delfi Ayu Sanupil, Peri Wandi, Dehar Wulandari, Annisa Yasa, Pri Yogha