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All Journal Edumaspul: Jurnal Pendidikan International Journal of Environmental Communication (ENVICOMM)
Nugroho, Arnold Surya
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Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategic Communication in Promoting Environmental Sustainability: A Case Study of Alfamart's Campaign for Reusable Tote Bags Nugroho, Arnold Surya; Widjaya, Oey Hannes; Gede Sukada; Kurniawan, I Made Satria
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 1 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i1.7764

Abstract

This case study examines Alfamart's strategic communication efforts to promote the use of reusable tote bags as part of their environmental sustainability initiative. Using qualitative data collected through semi-structured interviews with managers and customers, as well as document analysis, the study explores the effectiveness of Alfamart's communication strategies in raising awareness, shaping attitudes, and changing consumer behavior. The findings indicate that a well-coordinated multi- channel communication approach, integrating both online and offline methods, significantly increased customer awareness and knowledge about the environmental impact of plastic waste. This heightened awareness facilitated positive attitudinal changes and led to the adoption of reusable tote bags. The study also highlights the importance of incorporating customer feedback to refine and improve communication strategies continuously. Despite the overall success, challenges such as customer resistance due to convenience factors and logistical issues were identified, underscoring the need for ongoing communication efforts and operational adjustments. The results demonstrate the potential of strategic communication to promote environmental sustainability and drive meaningful behavior change.
A Conceptual Framework of Academic Well-Being The, Lianah; Widjaya, Hannes; Nugroho, Arnold Surya; Wardani, Frisca Desma Ayu Kusuma
Edumaspul: Jurnal Pendidikan Vol 8 No 1 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v8i1.7651

Abstract

The organisational transformation in higher education institutions has troubled academics well-being, mostly where there is insufficient care and support from leaders to simplify the change. The study aims to establish the conceptual framework of academic well-being in Buddhist Colleges in Indonesia. Qualitative results designate that stress and conflict as significant consequences of organizational change; with other adverse effects including reduced academic freedom, family life, health, and distracted career prospects. As a result, reduction in academic satisfaction and well-being has occured. However, these contrary consequences were happened in a short term only. In addition, the idea of diminishing marginal suggests that academics resisted to change firstly but then believed the changes will create a better circumstance at a certain period. The conceptual framework is to help building academic well-being concepts in Buddhist College in Indonesia.Organizational Change, Academic Well-Being, Conflict, Academic Satisfaction
Co-Authors Frisca Desma Ayu Kusuma Wardani Gede Sukada Kurniawan, I Made Satria The, Lianah Widjaya, Hannes Widjaya, Oey Hannes