Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Economics and Business Journal Jurnal Manajemen JER Lestari: Jurnal Pengabdian Kepada Masyarakat
Hardiyanti, Andi Aryani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : economics and business journal

 1 
Competitive Saturation in Makassar’s Coffee Shop Industry: A Phenomenological Inquiry Into Business Actors’ Experiences Putra, Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Tama, Tuti Adi; Risnawati
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.343

Abstract

This study examines the rapid expansion of the coffee shop industry in Makassar City as a phenomenon that creates not only economic opportunities but also increasing competitive saturation. As coffee shops in Makassar have developed beyond places of beverage consumption into urban social spaces linked to lifestyle, sociability, symbolic visibility, and identity formation, competition has become denser and more complex. The study aims to gain an in-depth understanding of how coffee shop owners and managers experience, interpret, and respond to this increasingly crowded market. Using a qualitative phenomenological approach, the research employed in-depth semi-structured interviews with business actors involved in strategic and operational decision-making, supported by contextual observation and business-related documents. The findings reveal five main themes: market growth is experienced as both opportunity and pressure; similarity among coffee shops increases vulnerability and reduces perceived distinctiveness; entrepreneurs rely on continuous adaptation rather than fixed strategies; business sustainability is understood as stability, relevance, and survival rather than expansion alone; and competition is shaped not only by product and price, but also by ambience, visibility, symbolic value, and lifestyle alignment.
Co-Authors Abadi, Rahmat Riwayat Aslam, Annisa Paramaswary Hasbiah, Sitti Ilma Wulansari Hasdiansa Mushawwir , Shaleh Afief A Palangkey, Nurul Rahmi Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Risnawati Tama, Tuti Adi