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All Journal Journal of Social Science and Humanities (JoSSH) Jurnal Al-Maun
Levy Oktridarti
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PEMBERIAN PEMBELAJARAN LITERASI DIGITAL DI SDN 109 BENGKULU UTARA MELALUI PROGRAM KAMPUS MENGAJAR Maesin Yunita Sari; Ade Irma Suryani; Levy Oktridarti; Edi Susilo
Almaun: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): JUNI (2025)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/almaun.v5i1.8689

Abstract

Kegiatan pengabdian ini berfokus pada penerapan pembelajaran literasi digital melalui program Kampus Mengajar di SDN 109 Bengkulu Utara. Kegiatan ini bertujuan untuk meningkatkan kemampuan peserta didik dalam mengakses, menggunakan, dan mengelola informasi digital melalui aktivitas bimbingan dan pembelajaran berbasis digital. Metode pengabdian mencakup tahapan observasi, perencanaan program, pelaksanaan, dan evaluasi. Hasil menunjukkan bahwa siswa menjadi lebih terbiasa menggunakan perangkat digital dan lebih tertarik dalam belajar ketika pembelajaran dikaitkan dengan teknologi. Dengan demikian, program ini efektif dalam menumbuhkan budaya literasi digital di kalangan siswa sekolah dasar serta mendukung adaptasi guru terhadap teknologi pendidikan.
Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers Tika, Yori Manis; Levy Oktridarti; Hania Sumarni; Heni Indriani; Imron Rosyadi; Fanro
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1810

Abstract

The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.
Co-Authors Ade Irma Suryani Edi Susilo Fanro Hania Sumarni Heni Indriani Imron Rosyadi Maesin Yunita Sari Tika, Yori Manis