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Fanro
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Implementation Of Public Services Based On The Digides Application (Digital Village) In Pondok Kelapa District, Central Bengkulu District" Fanro
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1752

Abstract

This research discusses the implementation of public services based on the Didiges application in the village government service and administration system. This research is based on Law no. 25 of 2009 concerning Public Services and Presidential Decree 95 of 2018 concerning Electronic-Based Government Systems. The aim of carrying out this research is to determine the extent of implementation of public services based on the Digides application, as well as the factors that influence its implementation in Tanete Rilau District. By using descriptive qualitative methods, this research produced several findings such as the quality of use of online administration features, online correspondence services, and the minimal use of mobile applications by residents. From the theory of Donald S. Van Meter and Carl E. Van Horn, it was found that the most influential factors in the implementation of Digides application-based public services in Pondok Kelapa District are policy standards and targets, resources, relationships between organizations, characteristics of implementing agents, social conditions, politics, and economics, as well as the disposition of implementers. Based on the results of the research analysis, the village government plays an important role as the front guard that serves the community more closely. Therefore, the village government should actively provide outreach regarding the use of the Digides application to the community so that digital transformation can run optimally.
Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers Tika, Yori Manis; Levy Oktridarti; Hania Sumarni; Heni Indriani; Imron Rosyadi; Fanro
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1810

Abstract

The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.
Pemberdayaan UMKM melalui pelatihan manajemen keuangan dan Digital Marketing di Desa padang kedeper Kabupaten Bengkulu Tengah Oktridarti, Levy; Yori Manis Tika; Linda Astuti; Hania Sumarni; Fanro; Heni Indriani; Imron Rosyadi
JURNAL BESEMAH Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v4i2.1811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, particularly in employment creation and community welfare improvement. However, many MSMEs still face challenges in financial management and the utilization of digital technology for marketing purposes. This community service activity aims to enhance the capacity of MSME actors through training in simple financial management and digital marketing. The methods used include socialization, training, mentoring, and evaluation. The results indicate an increase in participants' understanding of business financial recording and their ability to utilize digital media as a marketing tool. Therefore, this program is expected to improve business sustainability and competitiveness of MSMEs in the digital era.
Co-Authors Hania Sumarni Heni Indriani Imron Rosyadi Levy Oktridarti Linda Astuti Oktridarti, Levy Tika, Yori Manis Yori Manis Tika