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All Journal Jurnal Pengabdian Journal of Social Science and Humanities (JoSSH) JURNAL BESEMAH
Heni Indriani
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Peningkatan Pendapatan Keluarga Melalui Pengelolaan Sampah Rumah Tangga di Desa Penembang, Bengkulu Tengah Oktridarti, Levy; Yori Manis Tika; Linda Astuti; Heni Indriani; Hania Sumarni; Seftya Dwi Sinta; Imron Rosyadi
Jurnal Pengabdian Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Bengkulu Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jp.v3i2.1087

Abstract

Household economic empowerment is one of the government's efforts to improve the welfare of the community. In its implementation, this effort is carried out by utilizing natural resources and potentials that exist in the environment around the house where the community itself lives. For the community in Penembang Village, Bengkulu Tengah Regency, household waste has not been utilized optimally, this is due to the lack of knowledge about the management and utilization of household waste. One way that can be done as a solution to this problem is to conduct counseling and training on household waste management to the community in Penembang village. In the counseling, household waste processing practices are also carried out, especially organic waste.
Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers Tika, Yori Manis; Levy Oktridarti; Hania Sumarni; Heni Indriani; Imron Rosyadi; Fanro
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1810

Abstract

The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.
Pemberdayaan UMKM melalui pelatihan manajemen keuangan dan Digital Marketing di Desa padang kedeper Kabupaten Bengkulu Tengah Oktridarti, Levy; Yori Manis Tika; Linda Astuti; Hania Sumarni; Fanro; Heni Indriani; Imron Rosyadi
JURNAL BESEMAH Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v4i2.1811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, particularly in employment creation and community welfare improvement. However, many MSMEs still face challenges in financial management and the utilization of digital technology for marketing purposes. This community service activity aims to enhance the capacity of MSME actors through training in simple financial management and digital marketing. The methods used include socialization, training, mentoring, and evaluation. The results indicate an increase in participants' understanding of business financial recording and their ability to utilize digital media as a marketing tool. Therefore, this program is expected to improve business sustainability and competitiveness of MSMEs in the digital era.
Co-Authors Fanro Hania Sumarni Imron Rosyadi Levy Oktridarti Linda Astuti Oktridarti, Levy Seftya Dwi Sinta Tika, Yori Manis Yori Manis Tika