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All Journal Jurnal Pengabdian Journal of Social Science and Humanities (JoSSH) JURNAL BESEMAH Dawuh: Islamic Communication Journal
Heni Indriani
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Peningkatan Pendapatan Keluarga Melalui Pengelolaan Sampah Rumah Tangga di Desa Penembang, Bengkulu Tengah Oktridarti, Levy; Yori Manis Tika; Linda Astuti; Heni Indriani; Hania Sumarni; Seftya Dwi Sinta; Imron Rosyadi
Jurnal Pengabdian Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Bengkulu Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jp.v3i2.1087

Abstract

Household economic empowerment is one of the government's efforts to improve the welfare of the community. In its implementation, this effort is carried out by utilizing natural resources and potentials that exist in the environment around the house where the community itself lives. For the community in Penembang Village, Bengkulu Tengah Regency, household waste has not been utilized optimally, this is due to the lack of knowledge about the management and utilization of household waste. One way that can be done as a solution to this problem is to conduct counseling and training on household waste management to the community in Penembang village. In the counseling, household waste processing practices are also carried out, especially organic waste.
Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers Tika, Yori Manis; Levy Oktridarti; Hania Sumarni; Heni Indriani; Imron Rosyadi; Fanro
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1810

Abstract

The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.
Pemberdayaan UMKM melalui pelatihan manajemen keuangan dan Digital Marketing di Desa padang kedeper Kabupaten Bengkulu Tengah Oktridarti, Levy; Yori Manis Tika; Linda Astuti; Hania Sumarni; Fanro; Heni Indriani; Imron Rosyadi
JURNAL BESEMAH Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v4i2.1811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, particularly in employment creation and community welfare improvement. However, many MSMEs still face challenges in financial management and the utilization of digital technology for marketing purposes. This community service activity aims to enhance the capacity of MSME actors through training in simple financial management and digital marketing. The methods used include socialization, training, mentoring, and evaluation. The results indicate an increase in participants' understanding of business financial recording and their ability to utilize digital media as a marketing tool. Therefore, this program is expected to improve business sustainability and competitiveness of MSMEs in the digital era.
Dominance of Government Communication Messages in The Implementation of The Bengkulu Tabut Festival 2025 Alfarabi; Nadya Sukmawati Dewi; Heni Indriani; Bintara Santika; Prio Santoso; Puji Haryadi Mulyana Sukma
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.2018

Abstract

This study aims to analyze the dominance of government communication messages in the implementation of the Bengkulu Tabut Festival 2025 and to examine how the meaning of the Tabut tradition is represented within the context of cultural tourism. This research employs a critical paradigm with a qualitative approach. Data were collected through in-depth interviews and document analysis involving informants from the Bengkulu Provincial Tourism Office, the event organizer Areacorps Creative, and traditional communities such as Balai Adat Rajo Penghulu and the Kerukunan Keluarga Tabut (KKT). Data analysis was conducted using the interactive model of Miles and Huberman.The results show that the local government acts as a dominant actor in shaping and constructing the meaning of Tabut through various representations within the festival, such as cultural performances, public service programs, and community economic activities. From the perspective of Muted Group Theory, this condition indicates an imbalance in the production of meaning, where the government as the dominant group controls the public narrative, while the Kerukunan Keluarga Tabut (KKT) occupies a less dominant position in determining the meaning of the tradition. Nevertheless, the Kerukunan Keluarga Tabut (KKT) demonstrates forms of resistance by maintaining the sacred values of Tabut as a spiritual cultural heritage.
Co-Authors Alfarabi Bintara Santika Fanro Hania Sumarni Imron Rosyadi Levy Oktridarti Linda Astuti Nadya Sukmawati Dewi Oktridarti, Levy Prio Santoso Puji Haryadi Mulyana Sukma Seftya Dwi Sinta Tika, Yori Manis Yori Manis Tika