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Pembuatan Mural sebagai Sarana Pengembangan Seni Visual dan Strategi Promosi pada Universitas Potensi Utama Rendy Prayogi; Mhd. Rusdi Tanjung; Fhery Agustin; Nazwa Nabila Batubara
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 2 No. 3 (2025): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v2i3.774

Abstract

This community service activity aims to develop students’ visual art skills and strengthen the institutional image of Universitas Potensi Utama through the creation of a mural on the university campus. The mural was chosen as a medium due to its ability to convey educational messages, build visual identity, and enhance public spaces effectively. Involving lecturers and students from the Visual Communication Design program, the project was carried out in several stages: concept planning, sketching, coloring, and finishing. The final result is a 2.5 x 31-meter mural that illustrates the spirit of education, cultural diversity, and innovation. The outcomes of this activity include improved technical and collaborative skills among students, enhanced campus visual identity, and increased appreciation for murals as a medium of visual communication. Thus, this initiative not only contributes to the campus aesthetics but also serves as an effective institutional promotion strategy through participatory art.
Pelatihan Seni Kolase Sebagai Upaya Peningkatan Kreativitas Visual pada Siswa/i Sekolah Negeri 3 Medan Rendy Prayogi; Mhd. Rusdi Tanjung; Fhery Agustin; Nazwa Nabila Batubara
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i4.2936

Abstract

This community service aims to enhance the visual creativity of early childhood children through collage art activities at SMAN 3 Medan. In the current digital era, children are often exposed to passive visual media, which can hinder the development of their active creativity. Through the collage art approach, students are given the freedom to create using various materials such as colored paper, origami, and glue, which stimulate fine motor skills and visual creativity. The research method used involved direct guidance in creating collages, followed by the presentation of material about collage art and the steps for creating it. The results of the community service show that collage activities can improve students' creativity, visual expression, and fine motor skills. Additionally, these activities can also boost students' self-confidence in expressing themselves freely and creatively. These findings suggest that collage art can serve as an effective medium in art education at the elementary school level and is highly beneficial for fostering children's creativity from an early age.