Leony Sitorus
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Analysis of Sarcasm in Social Media Tweets Semantic Perspective Leony Sitorus; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 2 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

This study investigates the phenomenon of sarcasm in social media, particularly on Twitter, through a semantic and ethnographic lens. The aim is to explore how semantic cues—such as lexical choices, tone, and context—help users recognize sarcastic intent in written digital communication. Employing an ethnographic research design, this study observes linguistic behavior in natural online settings by collecting primary data from selected sarcastic tweets and secondary data from related linguistic and communication studies. Data were gathered using purposive sampling of tweets that explicitly exhibit sarcastic language, followed by contextual observation and discourse analysis. The findings indicate that sarcasm on Twitter commonly relies on exaggerated positivity used in negative or frustrating contexts, lexical contrast, ironic tone, and punctuation cues such as exclamation marks or quotation marks. These patterns are often used to signal meaning that contradicts the surface expression. The study highlights that understanding sarcasm requires more than decoding words—it demands cultural, contextual, and pragmatic awareness. The ethnographic approach provides insight into how online communities use shared knowledge and social cues to interpret sarcastic content. This research emphasizes the need for language sensitivity in digital communication to reduce misinterpretation and foster more effective online interaction.
A Critical Discourse Analysis of Students’ Comments on Social Media Leony Sitorus; Intan Cezya Sijabat; Martha Patricia Purba; Partohap Saut Raja Sihombing
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 3 (2026): February: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/nyvy3d29

Abstract

This study investigates how students’ comments on social media have been conceptualized, analyzed, and theorized within Critical Discourse Analysis (CDA)-oriented scholarship. Employing a qualitative library research design grounded in an interpretivist–critical epistemology, the study systematically examines peer-reviewed literature to identify dominant analytical patterns, ideological tendencies, and methodological convergences in the analysis of student-related digital discourse. Rather than analyzing primary social media data, this research applies CDA as a meta-analytical framework to synthesize how power relations, identity construction, and social practices are discursively framed in existing studies. The findings reveal a consistent reconceptualization of students as active discursive agents whose online comments function as sites of ideological negotiation shaped by institutional, cultural, and technological forces. Recurrent ideological formations, including normalization of authority, resistance discourse, moral regulation, and identity positioning, are observed across diverse platforms and contexts. Methodologically, the literature demonstrates strong convergence around CDA principles, while simultaneously indicating limitations related to textual reductionism. This study contributes to digital discourse studies by offering an integrative theoretical mapping that clarifies how knowledge on students’ social media discourse is constructed and stabilized within contemporary CDA scholarship...