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All Journal International Journal of Islamic Business and Economics (IJIBEC) Journal of Islamic Economic Laws
Razli, Izyanti Awang
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Religion Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analyzing Hijab Fashion Purchase Intentions Using The Stimulus-Organism-Response (S-O-R) Model Najib, Moh Farid; Fauziah, Tia; Purwihartuti, Koernia; Razli, Izyanti Awang
International Journal of Islamic Business and Economics (IJIBEC) Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v8i1.7203

Abstract

The study aims to analyze the influence of hedonic value, utilitarian value, and religiosity directly and indirectly through attitudes toward purchase intention within the stimulus-organism-response (S-O-R) model framework. Therefore, this study analyzed the effect of religiosity, shopping value, and consumer attitudes on the intention to purchase premium hijabs with a total of respondents are 412 Muslim female consumers in Indonesia. The stimulus-organism-response (S-O-R) model has been implemented as the variable under study and is supported by hedonic value, utilitarian value, religiosity, and purchase intention. The data analysis carried out in this study uses the Structural Equation Model (SEM), which is processed using Smart-PLS. The results of this study indicate that utilitarian values, hedonic values, and attitudes significantly positively affect the purchase intention of premium hijabs. In comparison, religiosity does not directly influence the purchase intention of premium hijab but indirectly affects purchase intention. It is because Muslim female consumers consider the premium hijab a trend; even without a premium hijab, they will continue to use the hijab.
LOCAL HALAL COSMETIC PRODUCTS PURCHASE INTENTION: KNOWLEDGE, RELIGIOSITY, ATTITUDE, AND ISLAMIC ADVERTISING FACTORS Najib, Moh Farid; Kusdiana, Wawan; Razli, Izyanti Awang
Journal of Islamic Economic Laws Vol 5, No 2 July 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i2.19199

Abstract

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world’s largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study used 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers’ intentions to buy local halal cosmetic products.
Co-Authors Fauziah, Tia kusdiana, wawan Moh Farid Najib Purwihartuti, Koernia