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All Journal International Journal of Islamic Business and Economics (IJIBEC) Journal of Islamic Economic Laws
Razli, Izyanti Awang
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Religion Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analyzing Hijab Fashion Purchase Intentions Using the Stimulus-Organism-Response (S-O-R) Model Najib, Moh Farid; Fauziah, Tia; Purwihartuti, Koernia; Razli, Izyanti Awang
International Journal of Islamic Business and Economics (IJIBEC) Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v8i1.7203

Abstract

This study investigates the determinants of Muslim women's purchase intention for premium hijabs through the lens of the Stimulus-Organism-Response (S-O-R) framework. The research delves into the direct and mediated effects of hedonic value, utilitarian value, and religiosity on purchase intention, with attitude functioning as a mediating construct. By deploying the S-O-R model, the study captures the nuanced interplay between affective and cognitive dimensions of consumer decision-making processes. Employing an explanatory survey methodology, the research conducted a quantitative analysis involving 412 Muslim women in West Java, Indonesia. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that both utilitarian and hedonic values exert statistically significant influences on purchase intention, while religiosity demonstrates an indirect impact on purchase behavior through attitudinal mediation. Critically, attitudes emerge as a substantive mediating mechanism in the relationship between these constructs and purchase intention. The results suggest that emotional satisfaction and perceived utility constitute more potent determinants of hijab purchasing behavior than religiosity in isolation. This study makes a substantive contribution to the scholarly discourse on Islamic consumer behavior by extending the application of the S-O-R model and providing nuanced, actionable insights for marketers within the modest fashion industry. The research opens avenues for future comparative investigations across Muslim-majority and minority contexts.
LOCAL HALAL COSMETIC PRODUCTS PURCHASE INTENTION: KNOWLEDGE, RELIGIOSITY, ATTITUDE, AND ISLAMIC ADVERTISING FACTORS Najib, Moh Farid; Kusdiana, Wawan; Razli, Izyanti Awang
Journal of Islamic Economic Laws Vol 5, No 2 July 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i2.19199

Abstract

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world’s largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study used 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers’ intentions to buy local halal cosmetic products.
Co-Authors Fauziah, Tia kusdiana, wawan Moh Farid Najib Purwihartuti, Koernia