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All Journal Jurnal Ilmiah Satyagraha International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Business and Innovation Research
Anak Agung Elik Astari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Persaingan Ayam Goreng Cepat Saji di Denpasar: Analisis Matrix Scoring untuk Mengukur Kelayakan ACK Fried Chicken: Penelitian Ni Luh Ayu Putri Cahyani; I Kadek Widhiantara; Anak Agung Elik Astari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1926

Abstract

Tingginya persaingan di industri ayam goreng cepat saji Denpasar menuntut evaluasi kelayakan bisnis yang komprehensif. Penelitian ini bertujuan mengukur kelayakan persaingan usaha ACK Fried Chicken di Denpasar dan merumuskan strategi yang tepat melalui analisis matrix scoring. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan pengumpulan data melalui wawancara, dokumentasi, dan studi pustaka. Analisis kelayakan meliputi aspek non-finansial (pasar dan pemasaran, manajemen dan sumber daya manusia, teknis dan teknologi, sosial dan ekonomi, serta hukum) dan aspek finansial. Evaluasi finansial dilakukan dengan uji kelayakan investasi. Hasil analisis matrix scoring menempatkan bisnis ACK Fried Chicken pada kuadran I, mengindikasikan posisi persaingan yang kuat dan pertumbuhan pasar yang cepat. Strategi yang dapat diterapkan diarahkan pada pertumbuhan bisnis dan pemanfaatan peluang tinggi. Berdasarkan analisis aspek non-finansial, usaha ACK Fried Chicken dinyatakan layak. Secara finansial, proyek ini menunjukkan kelayakan kuat dengan nilai Net Present Value (NPV) Rp 244.864.180 dan Internal Rate of Return (IRR) 44,49%.
MEDIATING ROLE OF BRAND LOVE ON THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT INNOVATION ON TOURIST REVISIT INTENTION Ni Putu Ayu Trefi Cahaya Wati; Wayan Ardani; I Gusti Ayu Diah Werdhi Srikandi WS; Anak Agung Elik Astari
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.628

Abstract

While Bali's hospitality industry has rebounded strongly in the post-pandemic era, individual hotels face the critical challenge of declining customer loyalty amidst high occupancy. This study investigates the mechanism through which Customer Relationship Management (CRM) Innovation influences Revisit Intention, with Brand Love posited as a key mediator. A quantitative approach was employed, using a survey of 168 guests of Bintang Bali Resort, selected via purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models. The results confirm that CRM Innovation has a significant positive effect on both Brand Love (β = 0.787, p < 0.001) and Revisit Intention (β = 0.440, p < 0.01). Brand Love also directly influences Revisit Intention (β = 0.377, p < 0.05). Crucially, Brand Love partially mediates the relationship between CRM Innovation and Revisit Intention (β = 0.297, p < 0.05), indicating that emotional attachment is a vital pathway through which CRM drives loyalty. This research addresses a gap in the literature by empirically testing the mediating role of Brand Love in the CRM-Revisit Intention relationship within the hospitality context. It moves beyond a direct-effects model, demonstrating that innovative CRM practices are most effective when they cultivate emotional connections, thereby offering a more nuanced understanding of customer retention dynamics. Hotel managers should transcend transactional CRM by focusing on strategies that build emotional bonds. This includes fostering a sense of shared commitment, leveraging technology for personalized experiences, and creating positive emotional experiences that encourage guests to return and promote the brand socially.
PENGARUH KUALITAS JASA SERVIS DAN KEPUASANKONSUMEN TERHADAP LOYALITAS KONSUMENPADA TOKO ASUS GLOBAL STOREDI DENPASAR Ni Luh Indiani; Anak Agung Elik Astari
Jurnal Ilmiah Satyagraha Vol. 3 No. 1 (2020): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/z3rtqs75

Abstract

 Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh Kualitas JasaServis (X1) dan Kepuasan Konsumen (X2) terhadap Loyalitas Konsumen (Y) padatoko Asus Global Store di Denpasar. Metode analisis yang digunakan padapenelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif denganmetode analisis regresi, adapun tahap-tahap pengujiannya adalah validitas,reliabilitas, asumsi klasik, analisis regresi linier berganda, koefisien determinasidan pengujian hipotesis. Hasil pengujian hipotesis secara simultan menunjukkanpengaruh kedua variabel independen yang diteliti terbukti secara signifikanmempengaruhi variabel dependen Loyalitas konsumen. Hasil ini mengindikasikanbahwa naik turunnya loyalitas konsumen pada Asus Global Store di Denpasartergantung oleh naik turunnya tingkat kualitas jasa servis dan kepuasan konsumenyang diberikan oleh usaha tersebut. Angka Adjusted R Square sebesar 0,277menunjukan bahwa 28% variasi Loyalitas Pelanggan dapat dijelaskan oleh keduavariabel independen dalam persamaan regresi. Sedangkan sisanya sebesar 72%dijelaskan oleh variabel lain diluar kedua variabel yang digunakan dalampenelitian ini. 
The Effect Of Digital Leadership On Work Productivity Based On Employee Motivation And Engagement At Maison Aurelia Sanur Hotel Risa Pratini; Ni Made Yudhaningsih; I Dewa Nyoman Usadha; Anak Agung Elik Astari
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3003

Abstract

Digital transformation in the hospitality industry demands adaptive leadership capable of leveraging technology to sustain employee productivity. This study examines the influence of digital leadership on employee motivation, employee engagement, and work productivity, as well as the mediating roles of motivation and engagement in that relationship, at Maison Aurelia Sanur Hotel, Bali, Indonesia. Employing a quantitative explanatory design, data were collected via structured questionnaires administered to all 40 hotel employees through a saturated (census) sampling technique. Partial Least Squares – Structural Equation Modelling (PLS-SEM) was applied using SmartPLS 4 software to test direct and indirect hypothetical relationships. Results confirm that digital leadership positively and significantly influences employee motivation (β = 0.482, t = 2.730, p = 0.006), employee engagement (β = 0.764, t = 9.147, p = 0.000), and work productivity (β = 0.318, t = 3.458, p = 0.001). Employee motivation (β = 0.386, t = 3.988, p = 0.000) and employee engagement (β = 0.357, t = 3.294, p = 0.001) also significantly predict work productivity. Mediation testing further establishes that both variables serve as significant mediators, with indirect effects of 0.186 (through motivation, p = 0.019) and 0.272 (through engagement, p = 0.003) respectively. The model accounts for 79.5% of the variance in work productivity (R² = 0.795; Q² = 0.934). These findings underscore the strategic importance of strengthening digital leadership as a managerial approach to improving employee productivity through motivational and engagement mechanisms in the hospitality context.
Co-Authors I Dewa Nyoman Usadha I Gusti Ayu Diah Werdhi Srikandi WS I Kadek Widhiantara Ni Luh Ayu Putri Cahyani Ni Luh Indiani Ni Made Yudhaningsih Ni Putu Ayu Trefi Cahaya Wati Risa Pratini Wayan Ardani