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All Journal International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Anak Agung Elik Astari
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Persaingan Ayam Goreng Cepat Saji di Denpasar: Analisis Matrix Scoring untuk Mengukur Kelayakan ACK Fried Chicken: Penelitian Ni Luh Ayu Putri Cahyani; I Kadek Widhiantara; Anak Agung Elik Astari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1926

Abstract

Tingginya persaingan di industri ayam goreng cepat saji Denpasar menuntut evaluasi kelayakan bisnis yang komprehensif. Penelitian ini bertujuan mengukur kelayakan persaingan usaha ACK Fried Chicken di Denpasar dan merumuskan strategi yang tepat melalui analisis matrix scoring. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan pengumpulan data melalui wawancara, dokumentasi, dan studi pustaka. Analisis kelayakan meliputi aspek non-finansial (pasar dan pemasaran, manajemen dan sumber daya manusia, teknis dan teknologi, sosial dan ekonomi, serta hukum) dan aspek finansial. Evaluasi finansial dilakukan dengan uji kelayakan investasi. Hasil analisis matrix scoring menempatkan bisnis ACK Fried Chicken pada kuadran I, mengindikasikan posisi persaingan yang kuat dan pertumbuhan pasar yang cepat. Strategi yang dapat diterapkan diarahkan pada pertumbuhan bisnis dan pemanfaatan peluang tinggi. Berdasarkan analisis aspek non-finansial, usaha ACK Fried Chicken dinyatakan layak. Secara finansial, proyek ini menunjukkan kelayakan kuat dengan nilai Net Present Value (NPV) Rp 244.864.180 dan Internal Rate of Return (IRR) 44,49%.
MEDIATING ROLE OF BRAND LOVE ON THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT INNOVATION ON TOURIST REVISIT INTENTION Ni Putu Ayu Trefi Cahaya Wati; Wayan Ardani; I Gusti Ayu Diah Werdhi Srikandi WS; Anak Agung Elik Astari
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.628

Abstract

While Bali's hospitality industry has rebounded strongly in the post-pandemic era, individual hotels face the critical challenge of declining customer loyalty amidst high occupancy. This study investigates the mechanism through which Customer Relationship Management (CRM) Innovation influences Revisit Intention, with Brand Love posited as a key mediator. A quantitative approach was employed, using a survey of 168 guests of Bintang Bali Resort, selected via purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models. The results confirm that CRM Innovation has a significant positive effect on both Brand Love (β = 0.787, p < 0.001) and Revisit Intention (β = 0.440, p < 0.01). Brand Love also directly influences Revisit Intention (β = 0.377, p < 0.05). Crucially, Brand Love partially mediates the relationship between CRM Innovation and Revisit Intention (β = 0.297, p < 0.05), indicating that emotional attachment is a vital pathway through which CRM drives loyalty. This research addresses a gap in the literature by empirically testing the mediating role of Brand Love in the CRM-Revisit Intention relationship within the hospitality context. It moves beyond a direct-effects model, demonstrating that innovative CRM practices are most effective when they cultivate emotional connections, thereby offering a more nuanced understanding of customer retention dynamics. Hotel managers should transcend transactional CRM by focusing on strategies that build emotional bonds. This includes fostering a sense of shared commitment, leveraging technology for personalized experiences, and creating positive emotional experiences that encourage guests to return and promote the brand socially.
Co-Authors I Gusti Ayu Diah Werdhi Srikandi WS I Kadek Widhiantara Ni Luh Ayu Putri Cahyani Ni Putu Ayu Trefi Cahaya Wati Wayan Ardani