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All Journal Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
I Gusti Ngurah Oka Widjaya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Media Sosial dalam Mendorong Keputusan Konsumsi Generasi Z di Coffee Shop Kintamani sebagai Wisata Kuliner Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ida Bagus Udayana Pidada; Putu Ade Wijana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4202

Abstract

Kintamani is currently viral on social media with the presence of a coffee shop combined with its natural beauty.This study aims to examine the influence of social media on the consumption decisions of Generation Z at coffee shops in the Kintamani area. A quantitative method was employed using a simple linear regression approach. Data were collected through observation, questionnaires and literature studies. The questionnaire was distributed to 50 Generation Z respondents who had visited a coffee shop in Kintamani.The results show that social media has a positive and significant influence on consumption decisions, with a regression coefficient of 0.754 and a significance value of 0.000. The R Square value of 0.672 indicates that 67.2% of the variation in consumption decisions can be explained by social media activity. These findings suggest that social media functions not only as a promotional tool but also as a strategic communication platform that shapes perception and consumer behavior among Generation Z. Therefore, coffee shop businesses are advised to develop engaging, interactive, and relevant social media content to effectively enhance consumption decisions.
Analisis Potensi Danau Ranamese sebagai Daya Tarik Birdwatching di Kabupaten Manggarai Timur I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; Putu Ade Wijana; I Gusti Ngurah Oka Widjaya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6733

Abstract

Ranamese Lake in East Manggarai Regency has a high potential as a birdwatching destination due to its rich endemic avifauna and scenic natural landscape. However, this potential has not been optimally managed, particularly in terms of interpretation, facilities, and institutional management. This study aims to analyze the potential of Ranamese Lake as a special interest tourism destination using the 4A approach (Attraction, Accessibility, Amenities, Ancillary). The research employed a combination of primary and secondary data, including non-participatory field observations, in-depth interviews with managers, local government, and community members, as well as documentation from the Natural Resources Conservation Agency (BKSDA). The results indicate that the site’s attraction is very high, with the presence of endemic bird species such as Otus alfredi, Corvus florensis, and Pachycephala nudigula, although interpretation and tourism packaging remain suboptimal. Accessibility is relatively good, but trekking paths require improvements to ensure visitor safety and comfort. Existing facilities (amenities) are limited to basic and recreational infrastructure, making the development of low-impact bird hides, interpretive boards, and educational trails essential. Regarding institutional support (ancillary), strengthening the capacity of specialist guides and establishing clear collaboration between BKSDA, local government, and the community are key to sustainable destination management. Overall, Ranamese Lake has significant potential to be developed into a conservation-based special interest tourism destination by integrating ecosystem preservation, education, and high-quality visitor experiences.
Co-Authors I Gede Gian Saputra I Putu Andre Adi Putra Pratama Ida Bagus Udayana Pidada Ni Kadek Sri Mirayani Putu Ade Wijana