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All Journal Synergy and Society Service Toba: Journal of Tourism, Hospitality, and Destination Majalah Ilmiah Widyacakra Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Putu Ade Wijana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN TAMU YANG MENGINAP DI SAMAJA KUNTI BALI VILLAS Ejasa Sembiring; Luh Kadek Budi Martini; I Nyoman Dama; Putu Ade Wijana
Majalah Ilmiah Widyacakra Vol 5 No 2 (2022): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.379 KB) | DOI: 10.56915/miw.v5i2.129

Abstract

ABSTRACTThe Title Research is The Effect of Promotion And Service Quality On The Level Of Satisfaction Of Guests Staying At Samaja Kunti Bali Villas. This study aims to determine the effect of promotion and service on customer satisfaction at Samaja Kunti Bali Villas. The research method used in this study is a quantitative method. The type and data used are primarydata, namely the results of filling out questionnaires by respondents from Samaja Kunti Bali Villascustomers.The population in this study are customers who stay at Samaja Kunti Bali Villas. The research sample was 82 customers using the Acidential Sampling method.The results of this study indicate that partially the promotion and service variables have a positive and significant effect on customer satisfaction. Simultaneously, promotion and service variables have a positive and significant effect on customer satisfaction.Keywords: Promotion, Service Quality, and Customer Satisfaction ABSTRAKJudul penelitian ini adalah Pengaruh Promosi dan Kualitas Pelayanan Terhadap Tingkat Kepuasan Tamu Yang Menginap Di Samaja Kunti Bali Vilas. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan pelayanan terhadap kepuasan pelanggan pada Samaja Kunti Bali Villas. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Jenis dan data yang digunakan adalah data primer, yaitu hasil pengisian kuesioner oleh responden pelanggan Samaja Kunti Bali Villas. Populasi dalam penelitian ini adalah pelanggan yang menginap di Samaja Kunti Bali Villas. Sampel penelitian sebanyak 82 pelanggan dengan menggunakan metode Acidential Sampling. Hasil penelitian ini menunjukan bahwa secara parsial Variabel promosi dan pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara simultan variabel promosi dan pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci: Promosi, Kualitas Pelayanan, dan Kepuasan Pelanggan
PEMBINAAN USAHA MIKRO KECIL MENENGAH (UMKM) GIRI BALI BAMBOO MELALUI PENINGKATAN PRODUKSI Luh Kadek Budi Martini; Mutria Farhaeni; Ni Putu Widiastuti; Putu Ade Wijana; Anak Agung Istri Ngurah Dyah Prami
Synergy and Society Service Vol. 4 No. 1 (2024): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v4i1.86

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in national economic development. MSMEs have several advantages, including being able to overcome unemployment, namely being able to absorb labor, create new job opportunities, open new jobs, and also as a business solution for small communities. One of them is the Bali Giri Bamboo MSME which makes cutlery products using raw materials from bamboo, such as spoons, forks, glasses, tumblers, straws, bread knives, boxes for cosmetics and tissue holders. The solutions provided are (1) Procurement of machines/tools to increase the quantity and quality of production; (2) Training and assistance in using tools and making new products. The method used is providing technology in the form of tools and machines as well as providing training and assistance in using tools and making new products. The results of coaching for Bali Giri Bamboo MSMEs through the provision of tools in the form of lathe machines, drilling machines, complete packages of lathe holders, aluminum miter saws, magnetic drills, sitting planer machines, wood cutting table machines, wood profile machines, grinding machines, polishing grinding machines , round sanding machine, chuck set. Meanwhile, training and assistance makes, among other things: teapots, glasses, cosmetic containers, straws, bamboo speakers. By providing tools and training, it is hoped that Bali Giri Bamboo can improve product quality and quantity.
Pengaruh Media Sosial dalam Mendorong Keputusan Konsumsi Generasi Z di Coffee Shop Kintamani sebagai Wisata Kuliner Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ida Bagus Udayana Pidada; Putu Ade Wijana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4202

Abstract

Kintamani is currently viral on social media with the presence of a coffee shop combined with its natural beauty.This study aims to examine the influence of social media on the consumption decisions of Generation Z at coffee shops in the Kintamani area. A quantitative method was employed using a simple linear regression approach. Data were collected through observation, questionnaires and literature studies. The questionnaire was distributed to 50 Generation Z respondents who had visited a coffee shop in Kintamani.The results show that social media has a positive and significant influence on consumption decisions, with a regression coefficient of 0.754 and a significance value of 0.000. The R Square value of 0.672 indicates that 67.2% of the variation in consumption decisions can be explained by social media activity. These findings suggest that social media functions not only as a promotional tool but also as a strategic communication platform that shapes perception and consumer behavior among Generation Z. Therefore, coffee shop businesses are advised to develop engaging, interactive, and relevant social media content to effectively enhance consumption decisions.
Analisis Potensi Danau Ranamese sebagai Daya Tarik Birdwatching di Kabupaten Manggarai Timur I Putu Andre Adi Putra Pratama; I Gede Gian Saputra; Putu Ade Wijana; I Gusti Ngurah Oka Widjaya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6733

Abstract

Ranamese Lake in East Manggarai Regency has a high potential as a birdwatching destination due to its rich endemic avifauna and scenic natural landscape. However, this potential has not been optimally managed, particularly in terms of interpretation, facilities, and institutional management. This study aims to analyze the potential of Ranamese Lake as a special interest tourism destination using the 4A approach (Attraction, Accessibility, Amenities, Ancillary). The research employed a combination of primary and secondary data, including non-participatory field observations, in-depth interviews with managers, local government, and community members, as well as documentation from the Natural Resources Conservation Agency (BKSDA). The results indicate that the site’s attraction is very high, with the presence of endemic bird species such as Otus alfredi, Corvus florensis, and Pachycephala nudigula, although interpretation and tourism packaging remain suboptimal. Accessibility is relatively good, but trekking paths require improvements to ensure visitor safety and comfort. Existing facilities (amenities) are limited to basic and recreational infrastructure, making the development of low-impact bird hides, interpretive boards, and educational trails essential. Regarding institutional support (ancillary), strengthening the capacity of specialist guides and establishing clear collaboration between BKSDA, local government, and the community are key to sustainable destination management. Overall, Ranamese Lake has significant potential to be developed into a conservation-based special interest tourism destination by integrating ecosystem preservation, education, and high-quality visitor experiences.
Co-Authors Farhaeni, Mutria I Gede Gian Saputra I Gusti Ngurah Oka Widjaya I Nyoman Dama I Putu Andre Adi Putra Pratama Ida Bagus Udayana Pidada Luh Kadek Budi Martini Ni Kadek Sri Mirayani Prami, Anak Agung Istri Ngurah Dyah Sembiring, M.Si, Dr. Ejasa Widiastuti, Ni Putu