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All Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Pane, Dian Novita Sari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Influence of Price Perception and Service Quality on Customer Satisfaction: Case Study on Irian Kisaran Supermarket, Asahan Regency, Indonesia Pane, Dian Novita Sari; Dailami, D.; Rahmadani, Julia; Aini, Nurul; Rivantino, Muhammad; Ramatika, R.; Andini, Larasati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1376

Abstract

Dunia bisnis mengalami persiangan yang semakin ketat dalam menarik minat konsumen. Faktor yang menjadi penentu kepuasan konsumen diantaranya persepsi harga dan kualitas pelayanan. Permasalahan dalam penelitian ini adalah apakah persepsi harga dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan. Tujuan penelitian ini untuk mengetahui adanya pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan secara pasrial dan simultan. Variabel dalam penelitian ini persepsi harga (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (Y). metode prngumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linear brganda Y = -0.113 + 0.467X1 + 0.235X2 + e. uji parsial (uji t) menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan secara simultan.
Sosialisasi dan Pendampingan Produksi Telur Asin dari Telur Bebek untuk Meningkatkan Ekonomi Masyarakat di Desa Mekar Baru: Pengabdian Andriani, Tri; Siregar, Nurul Hikmatul Alawiyah; Optari, Leni Kurnia; Dewantoro, Riy; Pane, Dian Novita Sari; Marpaung, Rispan Kurniawan; Arjuna, Arjuna
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3698

Abstract

This community service activity was conducted in Mekar Baru Village, Sei Balai District, Batu Bara Regency, with the aim of improving the community's skills and economic well-being through outreach and mentoring in the production of salted eggs from duck eggs. Methods used included outreach, demonstrations of salted egg production, and assistance in packaging, pricing, and product marketing. The results of the activity showed a significant increase in community understanding of salted egg production techniques, as evidenced by the participants' success in independently practicing the production steps. The resulting product was of good quality, with a firm yolk texture, an even salty flavor, and greater appeal after the packaging improvements. Furthermore, some participants saw an increase in additional income of Rp 200,000–Rp 400,000 per month from the sale of salted eggs. However, the community still faces challenges such as limited capital, simple packaging, and limited market access. Overall, these activities have had a positive impact on community empowerment, opening new business opportunities, and demonstrating the potential of salted eggs as a superior village product with potential for further development.
Co-Authors Aini Nurul Andini, Larasati ANDRIANI, TRI Arjuna, Arjuna Dailami, D. Dewantoro, Riy Marpaung, Rispan Kurniawan Optari, Leni Kurnia Rahmadani, Julia Ramatika, R. Rivantino, Muhammad Siregar, Nurul Hikmatul Alawiyah