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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Priviet Social Sciences Journal IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Dewantoro, Riy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Edukasi Perencanaan Keuangan Sejak Dini Dalam Membangun Generasi Ekonomi Muda Yang Mandiri Bakti, Surya; Suriono, Hadi; Optari, Leni Kurnia; Dewantoro, Riy
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 3 No 2 (2025): Agustus
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v3i2.256

Abstract

The rapid advancement of the times demands that the younger generation possess strong financial literacy to face economic challenges and a consumptive lifestyle. However, the financial literacy level among Indonesian students remains low, affecting their ability to manage personal finances. This community service activity was conducted at SMA Swasta Nasional Petatal, Batubara Regency, North Sumatra, on 18 July 2025, aiming to enhance students’ understanding and foster healthy financial habits from an early age. The implementation method included preparation, interactive education, and evaluation. The materials covered pocket money management, basic Budgeting, distinguishing needs from wants, and the introduction of saving and investment concepts. The results showed a significant improvement in students’ understanding based on pre-test and post-test scores, along with increased awareness and motivation to manage finances wisely. Active participation and positive feedback served as indicators of the program’s success. This activity underscores the importance of integrating financial literacy into secondary education to shape a generation that is independent, responsible, and prepared to face future economic challenges.
Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies Dewantoro, Riy; Sariani, Sariani; Suriono, Hadi
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.619

Abstract

This study aims to examine the transformation of consumption behavior among Generation Z in Indonesia within the context of the digital ecosystem, focusing on how social media shapes consumption patterns and influences marketing strategies adopted by businesses. This transformation reflects a shift from conventional consumption patterns rooted in functional needs toward more emotional, symbolic, and digitally-driven behaviors. Employing a qualitative descriptive approach through literature review, data were collected from various secondary sources, including scholarly journals, books, and recent research reports. The findings indicate that social media particularly influencer content and visual trends on platforms such as Instagram, TikTok, and YouTube plays a dominant role in shaping self-image and consumption preferences among Generation Z. Impulsive buying behavior is driven by e-commerce promotions, fear of missing out (FOMO), and peer pressure within digital communities. The ease of transactions via digital wallets, instant promotions, and seamless access to diverse products further reinforces a fast and instant consumption pattern. Unfortunately, this trend is not yet balanced by adequate financial literacy. These findings provide a crucial foundation for developing more personalized, interactive, and educational social media marketing strategies, while also supporting the enhancement of financial literacy among Generation Z, who are navigating an ever-evolving digital era.
STRATEGI BAURAN PEMASARAN JASA PROGRAM PERISAI UNTUK MENINGKATKAN JUMLAH KEPERSERTAAN DI BPJS KETENAGAKERJAAN CABANG MEDAN UTARA Dewantoro, Riy; Rini, Endang Sulistya; Fadli, Fadli
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1413

Abstract

Kesejahteraan masyarakat merupakan tanggung jawab suatu negara, penyelenggara program jaminan sosial dimaksud diserahkan kepada Badan Penyelenggara Jaminan Sosial yang dibentuk dengan undang-undang BPJS. Dalam menjalankan tugas nya agen penggerak jaminan sosial, perisai mencari nasabah dengan cara langsung datang ke perusahaan atau UMKM yang tidak terjangkau oleh BPJS secara langsung. Secara spesifik tugas agen Perisai adalah melaksanakan sosialisasi program jaminan sosial ketenagakerjaan, meningkatkan cakupan kepesertaan kepada pekerja baik Penerima Upah (PU) maupun Bukan Penerima Upah (BPU), dan melakukan kegiatan pengelolaan peserta. Sebagai agen Perisai harus mampu untuk melakukan akuisisi, sosialisasi, edukasi serta memberikan informasi terkait manfaat dan prosedur klaim. Penelitian ini dilakukan dengan tujuan Menjelaskan pengaruh promosi terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh persepsi harga terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh kualitas produk terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh distribusi produk terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh orang (people) terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh proses terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh bukti fisik terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan.
Sosialisasi dan Pendampingan Produksi Telur Asin dari Telur Bebek untuk Meningkatkan Ekonomi Masyarakat di Desa Mekar Baru: Pengabdian Andriani, Tri; Siregar, Nurul Hikmatul Alawiyah; Optari, Leni Kurnia; Dewantoro, Riy; Pane, Dian Novita Sari; Marpaung, Rispan Kurniawan; Arjuna, Arjuna
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3698

Abstract

This community service activity was conducted in Mekar Baru Village, Sei Balai District, Batu Bara Regency, with the aim of improving the community's skills and economic well-being through outreach and mentoring in the production of salted eggs from duck eggs. Methods used included outreach, demonstrations of salted egg production, and assistance in packaging, pricing, and product marketing. The results of the activity showed a significant increase in community understanding of salted egg production techniques, as evidenced by the participants' success in independently practicing the production steps. The resulting product was of good quality, with a firm yolk texture, an even salty flavor, and greater appeal after the packaging improvements. Furthermore, some participants saw an increase in additional income of Rp 200,000–Rp 400,000 per month from the sale of salted eggs. However, the community still faces challenges such as limited capital, simple packaging, and limited market access. Overall, these activities have had a positive impact on community empowerment, opening new business opportunities, and demonstrating the potential of salted eggs as a superior village product with potential for further development.
Co-Authors ANDRIANI, TRI Arjuna, Arjuna Bakti, Surya Endang Sulistya Rini Fadli Fadli Marpaung, Rispan Kurniawan Optari, Leni Kurnia Pane, Dian Novita Sari Sariani, Sariani Siregar, Nurul Hikmatul Alawiyah Suriono, Hadi