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All Journal Jurnal Siasat Bisnis Almana : Jurnal Manajemen dan Bisnis
Hidayat, Yosep Rahman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring the impact of AI competencies, B2B marketing capabilities and disruptive innovation on marketing performance: The mediating role of growth hacking Utama, Adi; Johan, Ahmad; Hidayat, Yosep Rahman
Jurnal Siasat Bisnis VOL 29, NO 2 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss2.art2

Abstract

Purpose – This study explores the relationships between AI competencies, B2B marketing capabilities, disruptive innovation, on marketing performance. It also investigates the mediating role of growth hacking in these relationships.Design/methodology/approach – A quantitative approach was employed, with an online questionnaire distributed via Google Forms to 350 managers/supervisors from B2B companies in Jakarta and Bandung. The data analysis technique used is partial least squares structural equation modeling (PLS-SEM), processed using Smart PLS 3.0 software, to assess the direct and indirect relationships between the variables.Findings – The study found that AI competencies and disruptive innovation significantly enhance growth hacking, which positively influence marketing performance. Growth hacking was identified as a significant mediator in the relationship between B2B marketing capabilities and marketing performance, highlighting its role in amplifying the impact of marketing strategies.Research limitations/implications – The study's sample size is limited to a specific region, and the cross-sectional design restricts the ability to establish causality (only companies from Jakarta and Bandung City). Future research could expand the sample and explore longitudinal effects to strengthen the generalizability of the findings.Practical implications – For practitioners, the findings emphasize the importance of integrating AI and disruptive innovation to enhance marketing capabilities. Leveraging growth hacking techniques can maximize marketing performance in B2B environments.Originality/value – This study contributes to the literature by linking AI competencies, disruptive innovation, and growth hacking to marketing performance within B2B contexts, providing valuable insights into how these elements interact to drive organizational success.
The Effect of Profitability on Firm Value: The Role of Firm Size and Economic Crisis (2008–2024) Hidayat, Yosep Rahman; Mahpudin, Endang; Mayasari, Mayasari
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2881

Abstract

Profitability is a key indicator of a company’s financial performance, influencing investor confidence and market valuation. However, its effect on firm value may vary depending on internal characteristics and external economic conditions. This study aims to analyze the effect of profitability on firm value by examining the moderating roles of firm size and economic crisis. Using a quantitative approach with moderated regression analysis, the research utilizes panel data from 2,050 companies listed in the Forbes Global 2000 during 2008–2024, resulting in 33,963 firm-year observations across multiple sectors and countries. Firm value is measured by market value (log-transformed), profitability by return on assets (ROA), and moderating variables include firm size and economic crisis, both measured as dummy variables. The results show that profitability significantly affects firm value, with a stronger impact for larger firms and a weaker impact during economic crises. Interaction analysis reveals that high profitability mitigates the negative effects of crises on firm value, indicating its role as a resilience factor. These findings highlight that the profitability–firm value relationship is contingent upon both internal attributes and macroeconomic conditions, offering insights for managers and investors in aligning strategic decisions with organizational capacity and prevailing economic environments.
Co-Authors Adi Utama Johan, Ahmad Mahpudin, Endang Mayasari Mayasari, Mayasari