Articles
<![CDATA[The Influence of Advertising and Personal Selling on Buying Interest ]]>
<![CDATA[Adi Utama]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 2 (2020): Agustus ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i2.1401
<![CDATA[Clothing is very popular these days. Advertising and Personal Sales are very important for companies to promote and influence people to be interested in buying products. The purpose of this study is to determine the effect of advertising on interest, to determine the effect of personal selling on buying interest, and to determine the effect of advertising and personal selling on Dr. Ricks Denim. The research method used is descriptive verification, a population of 19,500 people, with a sample of 100 respondents. The data analysis method uses multiple regression analysis and hypothesis testing. The results obtained from advertising affect buying interest in Dr. Ricks Denim. Overall respondents indicated that Dr. Ricks Denim Advertising still needs to be improved because there are still some ranks below the average such as information about product clothing models, clothing sizes according to information. Personal sales affect Dr. buying interest Ricks Denim. Overall respondents are considered quite good, this shows that Personal Selling still needs to be improved because there are still a number of ratings below the average. Advertising and personal selling affect Dr.'s buying interest Denim Ricks simultaneously show that Ho was rejected. Thus Personal Advertising and sales can increase consumer buying interest.]]>
<![CDATA[The Influence of Consumer Knowledge and Green Advertising on the Decision to Use Plastic Bags ]]>
<![CDATA[Adi Utama]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v5i2.1677
<![CDATA[Plastic waste is a serious problem in Indonesia. Synthetic plastic or non-degradable plastic is a cause of waste and a trigger for environmental pollution. Plastic waste is the most discarded waste by humans because many people use plastic for their daily needs, whether it be individuals, shops, or large companies. The research objectives are to obtain the results of the study consumer knowledge about the dangers of plastic, to find out the analysis of the implementation of green advertisement, to know how the consumer's decision to use plastic bags, to determine the analysis of the influence of consumer knowledge on use decisions and to determine the analysis of the effect of green advertising on decisions to use plastic. The research method used was descriptive verificative with data collection techniques through literature and distributing questionnaires. The results showed that the consumer knowledge about the dangers of plastic shows is in the tofu category which shows that consumers know how dangerous plastic bags are. Consumer knowledge and green advertising do not affect the decision to use plastic. This indicates that consumer knowledge and green advertising have not been able to explain the use of plastic bags.]]>
<![CDATA[Exploring the impact of AI competencies, B2B marketing capabilities and disruptive innovation on marketing performance: The mediating role of growth hacking ]]>
<![CDATA[Utama, Adi]]>;
<![CDATA[Johan, Ahmad]]>;
<![CDATA[Hidayat, Yosep Rahman]]>
<![CDATA[ Jurnal Siasat Bisnis VOL 29, NO 2 (2025) ]]>
Publisher : <![CDATA[Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/jsb.vol29.iss2.art2
<![CDATA[Purpose – This study explores the relationships between AI competencies, B2B marketing capabilities, disruptive innovation, on marketing performance. It also investigates the mediating role of growth hacking in these relationships.Design/methodology/approach – A quantitative approach was employed, with an online questionnaire distributed via Google Forms to 350 managers/supervisors from B2B companies in Jakarta and Bandung. The data analysis technique used is partial least squares structural equation modeling (PLS-SEM), processed using Smart PLS 3.0 software, to assess the direct and indirect relationships between the variables.Findings – The study found that AI competencies and disruptive innovation significantly enhance growth hacking, which positively influence marketing performance. Growth hacking was identified as a significant mediator in the relationship between B2B marketing capabilities and marketing performance, highlighting its role in amplifying the impact of marketing strategies.Research limitations/implications – The study's sample size is limited to a specific region, and the cross-sectional design restricts the ability to establish causality (only companies from Jakarta and Bandung City). Future research could expand the sample and explore longitudinal effects to strengthen the generalizability of the findings.Practical implications – For practitioners, the findings emphasize the importance of integrating AI and disruptive innovation to enhance marketing capabilities. Leveraging growth hacking techniques can maximize marketing performance in B2B environments.Originality/value – This study contributes to the literature by linking AI competencies, disruptive innovation, and growth hacking to marketing performance within B2B contexts, providing valuable insights into how these elements interact to drive organizational success.]]>
<![CDATA[Analysis of the Influence of Lifestyle, Market Attractiveness, and HR Capabilities on Product Innovation and Customer Value Implications ]]>
<![CDATA[Utama, Adi]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i3.2399
<![CDATA[One of the successes of a company operating in the service sector will depend greatly on the marketing strategy implemented by the company and the quality of employee service to consumers, as well as a comfortable and strategic location. As is known, customer value will be largely determined by product innovation. Product innovation will be determined by lifestyle, market attractiveness, and human resource capabilities. This research aims to determine and examine the influence of lifestyle, market attractiveness, and human resource capabilities on product innovation and the customer value implications of coffee shops in Greater Bandung. This research uses quantitative methods with descriptive analysis and verification analysis approaches. In this research, the samples were coffee shop customers, totaling 399 customers. The analytical tool in this research uses SEM (Structural Equation Model) analysis. The research results concluded that there is a significant influence of lifestyle, market attractiveness, and human resource capabilities on product innovation, and there is a significant influence of product innovation on customer value.]]>
<![CDATA[Customer Satisfaction Affected by Service Quality with the Scale of Service Quality in Hotels (SSQH) Method ]]>
<![CDATA[Utama, Adi]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v8i3.2723
<![CDATA[Service quality is a characteristic of a product or service that has advantages in satisfying real or implied needs. Customer satisfaction is a feeling of pleasure or disappointment that arises after comparing performance with expectations. This study aims to determine how customer quality affects consumer satisfaction. This is To measure service quality in the hotel sector, namely the Scale of Service Quality in Hotels (SSQH). The research method used is quantitative while the type of research is causal. The research sample consisted of 96 people who were visitors to hotels in the city of Bandung. The data analysis technique used is a multiple linear regression test, which tests the coefficient of determination, and the hypothesis using the SPSS 26 program. The results of the study show that partially accommodation, employee attitudes, and behavior, interaction with customers, employee skills, food and beverage quality, front desk quality, room quality, safety and security, friendliness, and waiting time have an influence on customer satisfaction. The test results simultaneously show that service quality has an effect on customer satisfaction.]]>
<![CDATA[Kualitas Pelayanan Dan Citra Merek Serta Pengaruhnya Pada Kepuasan Pelanggan Hotel Budget Di Kota Bandung ]]>
<![CDATA[Adi Utama]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v6i1.9252
<![CDATA[Tingkat okupansi hotel kota Bandung mengalami penurunan serta beberapa hotel budget di kota Bandung berdasarkan hasil survei dengan pengunjung masih ada perlu perbaikan dan keluhan yang mengindikasikan masih terdapat pelanggan yang tidak puas dengan memberikan komplen atas jasa yang diberikan hotel budget. Penelitian bertujuan menganalisis sejauh mana Kualitas Pelayanan dan Citra Merek berpengaruh pada Kepuasan Pelanggan Hotel budget. Penelitian memakai metode deskriptif verifikatif. Penentuan sampel dengan teknik purposive random sampling sebanyak 200 responden dan pengujian regresi linier berganda, pegujian koefisien determinasi, pengujian hipotesis secara parsial maupun simultan dipakai dalam menganalisis data. Penelitian memberikan hasil bahwasanya kualitas pelayanan berpengaruh pada Kepuasan Pelanggan Hotel budget sebesar 63,5%, begitu pula Citra Merek berpengaruh pada kepuasan pelanggan hotel budget di Kota Bandung sebesar 11,6%. Implikasi manajerial bahwa hotel budget diharapkan senantiasa mengimplementasikan program-program khusus yang dirancang untuk meningkatkan daya tarik konsumen, sehingga mendorong mereka melakukan transaksi maupun kunjungan tidak hanya akhir pekan atau saat liburan dengan memberikan potongan harga pada waktu tertentu agar pelanggan mendapat pengalaman positif dalam transaksinya.]]>
<![CDATA[Being Influenced To Purchase: The Role Of Credibility And Brand-Influencer Fit ]]>
<![CDATA[Adi Utama]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v3i6.9475
<![CDATA[This study explores how influencer credibility and brand–influencer fit affect purchase intention among Generation Z consumers in Bandung, Indonesia. As influencer marketing are currently rapidly mature, the alignment between brand identity and influencer persona became a crucial determinant of marketing effectiveness. Drawing from the source credibility theory and the match-up hypothesis, this research investigates whether credible and well-matched influencers strengthen consumers’ willingness to purchase. Data were collected from 180 active social-media users from Generation Z who follow cosmetic brands promoted by Indonesian influencers. Using multiple linear regression, results reveal that both influencer credibility and brand–influencer fit have a significant positive effect on purchase intention (p < 0.05). These findings confirm that trustworthiness and congruence enhance persuasive impact. The findings highlight the importance for marketers to select influencers not only based on popularity but on authenticity and value alignment to sustain consumer engagement and conversion]]>
<![CDATA[THE EFFECT OF PERSONALIZED RECOMMENDATIONS AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS OF AEROSTREET FOOTWEAR ON THE SHOPEE MARKETPLACE ]]>
<![CDATA[Syalsa Shabilla]]>;
<![CDATA[Adi Utama]]>;
<![CDATA[Muhamad Hidayat]]>
<![CDATA[ International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic ]]>
Publisher : <![CDATA[Asosiasi Dosen Muda Indonesia ]]>
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DOI: 10.56127/ijme.v5i2.2842
<![CDATA[The rise of e-commerce in Indonesia has changed how consumers make decisions about what to buy online. Aerostreet footwear purchases are influenced by Shopee's use of online user evaluations and tailored recommendations. The purpose of this study is to partially and concurrently examine the circumstances and impacts of both factors on purchasing decisions. Purposive sampling was used to pick 100 respondents for the quantitative, descriptive, and verificative procedures. Path analysis and MSI were used to analyze the data. Purchase decisions fall into the fairly excellent group, whereas personalized recommendations and online customer reviews fall into the good category, according to descriptive data. Personalized recommendations (path coefficient = 0.298; t = 3.273; contribution = 11.1%) and online customer reviews (path coefficient = 0.327; t = 3.594; contribution = 13%) have a beneficial impact on purchasing decisions, according to verifiable results. Purchase decisions are strongly influenced by both variables at the same time (F = 15.390; total contribution = 24.1%), with other factors accounting for the remaining 75.9%.]]>
<![CDATA[Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Kopi Tomoro di Kota Bandung ]]>
<![CDATA[Dini Rofifah Aulia]]>;
<![CDATA[Adi Utama]]>;
<![CDATA[Syifa Fauziah Hamidah]]>
<![CDATA[ Jurnal Ilmiah Ilmu Manajemen Vol 7 No 2 (2026): Jurnal Ilmiah Ilmu Manajemen (JUIIM) ]]>
Publisher : <![CDATA[Universitas Gajah Putih ]]>
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DOI: 10.55542/t9f9mt65
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas produk terhadap keputusan pembelian Kopi Tomoro pada mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Langlangbuana di Kota Bandung. Penelitian menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 86 responden yang dipilih berdasarkan kriteria tertentu. Hasil penelitian menunjukkan bahwa promosi berada pada kategori baik, kualitas produk berada pada kategori cukup baik, dan keputusan pembelian berada pada kategori baik. Selain itu, promosi dan kualitas produk terbukti memberikan pengaruh positif terhadap keputusan pembelian Kopi Tomoro. Di antara kedua faktor tersebut, kualitas produk memberikan pengaruh yang lebih besar dibandingkan promosi. Secara keseluruhan, promosi dan kualitas produk berperan penting dalam meningkatkan keputusan pembelian konsumen terhadap Kopi Tomoro.]]>
<![CDATA[Pengaruh Stres Akademik dan Komitmen Belajar terhadap Perilaku Cyberloafing Mahasiswa Angkatan 2022 Jurusan Manajemen di Fakultas Ekonomi dan Bisnis Universitas Langlangbuana ]]>
<![CDATA[haribagja]]>;
<![CDATA[Dian Wahyuningsih]]>;
<![CDATA[Adi Utama]]>
<![CDATA[ Jurnal Ilmiah Ilmu Manajemen Vol 7 No 2 (2026): Jurnal Ilmiah Ilmu Manajemen (JUIIM) ]]>
Publisher : <![CDATA[Universitas Gajah Putih ]]>
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DOI: 10.55542/rccby668
<![CDATA[Cyberloafing adalah perilaku penggunaan internet untuk kepentingan pribadi yang tidak berkaitan dengan kegiatan akademik selama proses perkuliahan berlangsung. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Stres Akademik dan Komitmen Belajar terhadap perilaku Cyberloafing pada mahasiswa Angkatan 2022 Jurusan Manajemen di Fakultas Ekonomi dan Bisnis Universitas Langlangbuana. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan sumber data primer dan sekunder. Penelitian melibatkan 104 responden yang dipilih melalui proportional random sampling. Metode statistik yang digunakan adalah analisis jalur (path analysis) dengan bantuan SPSS versi 27. Hasil penelitian menunjukkan bahwa Stres Akademik berpengaruh positif dan signifikan terhadap perilaku Cyberloafing dengan pengaruh langsung sebesar 38,6% dan total pengaruh 49,1%. Komitmen Belajar berpengaruh positif dan signifikan terhadap perilaku Cyberloafing dengan pengaruh langsung sebesar 4,6% dan total pengaruh 15,1%. Secara simultan, Stres Akademik dan Komitmen Belajar memberikan kontribusi sebesar 64,1% terhadap perilaku Cyberloafing, sedangkan sisanya 35,9% dipengaruhi oleh faktor lain.]]>
