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All Journal Management and Business Progress Community Service Progress
Siregar, Raysal Januar
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Economics, Econometrics & Finance Social Sciences Other

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Edukasi Publik Mengenai Pasar Modal Dalam Meningkatkan Minat Berinvestasi Bagi Siswa/i MA Alwasliyah Tebing Tinggi Sarwoto, Sarwoto; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Nainggolan, Benhart; Purba, David Gabriel Marudut; Siregar, Raysal Januar
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.221

Abstract

The community service program carried out for students of MA Alwasliyah Tebing Tinggi aims to provide an understanding of capital market investment for the younger generation, especially students, so that it can be used as provisions for students to be able to invest either through the capital market or in other forms. This introduction and understanding will focus on general investment procedures in the capital market. The role of the capital market is increasingly important for the Indonesian economy because it is one of the indicators of a country's economy. Therefore, this community service is a source of knowledge for the community, especially for students, to learn more about investment management and capital markets from an early age. Through an introduction by educating early, it is hoped that students can know what investment and capital markets are so that they understand and are interested in carrying out investment and capital market fields.
Peran Promo Shopee (Cashback dan Gratis Ongkir) dalam Membangun Loyalitas Pengguna di Kalangan Mahasiswa Gen Z Kota Tebing Tinggi Dewi, Kumala Vera; Siregar, Raysal Januar; Wibowo, Muhammad Arif
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.233

Abstract

The use of e-commerce is increasing among the younger generation, especially Generation Z students who are known to be responsive to promos and attractive offers. Shopee as one of the most popular e-commerce platforms offers cashback and free shipping promos to attract and retain customers. This study aims to determine the effect of cashback and free shipping promos on Shopee user loyalty among Gen Z students in Tebing Tinggi City. The method used is a quantitative approach with a survey technique through a questionnaire. This study uses the Cochran formula for sampling because the population is too large and unknown, so that a research sample of 96 respondents was obtained. The sample selection method in the study uses probability sampling methods. The results of the study show that there is a significant influence between cashback promos on Shopee user loyalty, there is a significant influence between free shipping promos on Shopee user loyalty, and cashback and free shipping promos together affect Shopee user loyalty.
Co-Authors Dewi, Kumala Vera Nainggolan, Benhart Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Purba, David Gabriel Marudut Sarwoto Sarwoto, Sarwoto Sinaga, Eka Mayastika Wibowo, Muhammad Arif