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Nainggolan, Benhart
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Pemberdayaan Masyarakat Melalui Pengembangan “Soft Skill Pembuatan Gula Merah” Dalam Upaya Peningkatan Pendapatan Keluarga Di Desa Paya Lombang Kabupaten Serdang Bedagai Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Nainggolan, Benhart; Rusmewahni, Rusmewahni; Murniati, Neni
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.154

Abstract

This community service activity emphasizes empowering village communities through developing soft skills for making brown sugar in an effort to increase family income in Paya Lombang Village, Serdang Bedagai Regency. The aim of this activity is to empower the community by providing skills that can increase family income thereby increasing welfare. The aim of this Community Service Activity is to develop MSMEs (Micro, Small and Medium Enterprises) and creative industries in the community of Paya Lombang Village, Serdang Bedagai Regency. Especially in the village's superior product, namely brown sugar products, through the development of soft skills in making brown sugar.
Pengaruh Brand Love Terhadap Keputusan Pembelian Produk Skincare Glad2glow (G2g) dengan Word Of Mouth Sebagai Variabel Intervening (Studi kasus pada mahasiswi STIE Bina Karya Tebing Tinggi) Arlianti, Ashilah Putri; Anggraeni, Nafa; Nainggolan, Benhart; Batubara, Rizki Wulanita
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 1 (2025): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i1.1265

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Love Terhadap Keputusan Pembelian Produk Skincare Glad2glow (G2g) pada Mahasiswi STIE Bina Karya Kota Tebing Tinggi Dengan Word Of Mouth Sebagai Variabel Intervening. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan SPSS 25. Kuesioner disebarkan kepada 69 responden yang merupakan sampel pada penelitian ini. Metode analisis data yang digunakan dalam penelitian ini yaitu uji validitas , uji reliabilitas , uji asumsi klasik (uji normalitas, uji multikolinieritas , uji heteroskedastisitas) , analisis regresi linear berganda , uji hipotesis (uji t) dan analisis jalur. Hasil SPSS 25 pada penelitian ini adalah Brand Love berpengaruh terhadap Word Of Mouth , Brand Love tidak berpengaruh terhadap Keputusan Pembelian . Word Of Mouth berpengaruh terhadap Keputusan Pembelian , Brand Love berpengaruh terhadap Keputusan Pembelian dengan Word Of Mouth sebagai variabel Intervening.
Pengaruh Brand Image, Fitur, Dan Gaya Hidup, Terhadap Keputusan Pembelian Smartphone Merek Iphone (Studi Kasus Pada Mahasiswa STIE Bina Karya Tebing Tinggi) Surya, Stefany; Richo, Muhammad; Nainggolan, Benhart; Batubara, Rizki Wulanita
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 1 (2025): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i1.1269

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Image, Fitur, Dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone Merek Iphone. Penelitian ini merupakan penelitian kuantitatif yang mencakup beberapa uji regresi linier dan uji asumsi klasik. Sampelnya sebanyak 66 responden. Data untuk penelitian ini dikumpulkan dengan cara menyebarkan kuesioner kepada responden yang mencakup pertanyaan pilihan ganda, diberi peringkat pada skala likert 1-5, dan dianalisis menggunakan aplikasi Software SPSS 25. Hasil dari uji hipotesis menyatakan bahwa: Hipotesis 1  ditolak, hal ini dapat dilihat dari nilai thitung 0,397 < ttabel 1,998, demikian pula dengan nilai signifikansinya sebesar 0,693 > 0,05 maka dapat disimpulkan hipotesis pertama ditolak, artinya variabel Brand Image tidak berpengaruh terhadap Keputusan Pembelian smartphone  merek iphone. Hipotesis 2 diterima, hal ini dapat dilihat dari nilai thitung 2,705 > ttabel 1,998, demikian pula dengan nilai signifikansinya sebesar 0,025 < 0,05 maka dapat disimpulkan hipotesis kedua diterima, artinya Variabel Fitur berpengaruh terhadap Variabel Keputusan Pembelian.  Hipotesis 3 diterima, hal ini dapat dilihat thitung 3,577 > ttabel 1,998, demikian pula dengan nilai signifikansinya sebesar 0,025 < 0,05 maka dapat disimpulkan hipotesis kedua diterima, artinya Variabel Gaya Hidup berpengaruh terhadap Variabel Keputusan Pembelian. Hipotesis 4 diterima, hal ini dapat dilihat Fhitung 33,856 > Ftabel 2,75, dan nilai signifikansi sebesar 0,000 < 0,05 maka dapat disimpulkan hipotesis keempat diterima, artinya Variabel Brand Image, Variabel Fitur, dan variabel Gaya Hidup berpengaruh secara bersama-sama (simultan) terhadap Variabel Keputusan Pembelian.
Pengaruh Store Atmosphere Dan Promosi Terhadap Impulse Buying Dengan Positif Emotion Sebagai Variabel Intervening Nainggolan, Benhart
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.210

Abstract

This study aims to analyze "The Influence of Store Atmosphere and Promotion on Impulse Buying with Positive Emotion as an Intervening Variable (Case Study at Alfamart Yos Sudarso, Tebing Tinggi City). Based on the results of the analysis of hypothesis 1, the Store Atmosphere variable (X1) has an effect on Positive Emotion (Z). Based on the results of the analysis of hypothesis 2, the Promotion variable (X2) has an effect on Positive Emotion (Z). Based on the results of the analysis of hypothesis 3, the Store Atmosphere variable (X1) does not have an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 4, the Promotion variable (X2) has an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 5, the Positive Emotion variable (Z) does not have an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 6, the Positive Emotion (Z) variable can mediate the relationship between Store Atmosphere (X1) and Impulse Buying (Y). Based on the results of the analysis of hypothesis 7, the Positive Emotion (Z) variable cannot mediate the relationship between Promotion (X1) and Impulse Buying (Y).
Edukasi Publik Mengenai Pasar Modal Dalam Meningkatkan Minat Berinvestasi Bagi Siswa/i MA Alwasliyah Tebing Tinggi Sarwoto, Sarwoto; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Nainggolan, Benhart; Purba, David Gabriel Marudut; Siregar, Raysal Januar
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.221

Abstract

The community service program carried out for students of MA Alwasliyah Tebing Tinggi aims to provide an understanding of capital market investment for the younger generation, especially students, so that it can be used as provisions for students to be able to invest either through the capital market or in other forms. This introduction and understanding will focus on general investment procedures in the capital market. The role of the capital market is increasingly important for the Indonesian economy because it is one of the indicators of a country's economy. Therefore, this community service is a source of knowledge for the community, especially for students, to learn more about investment management and capital markets from an early age. Through an introduction by educating early, it is hoped that students can know what investment and capital markets are so that they understand and are interested in carrying out investment and capital market fields.
Dampak Promosi Terhadap Kepuasaan Nasabah PT. Allianz Life Indonesia Dengan Kepercayaan Sebagai Variabel Mediasi Rosida, Rosida; Nainggolan, Benhart
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.5

Abstract

This study aims to see and analyze the impact of advertising on satisfaction and trust as a mediating variable at Allianz Life Indonesia Insurance in the city of Tebing Tinggi. The effects we want to know are the direct and indirect effects. This type of explanatory research explains the causal relationship between variables through hypothesis testing. The survey method used is quantitative and uses SmartPLS (Partial Least Square) software version 3.3.3. consists of two sub-models, namely the measurement model (external model) and the structural model (internal model). Random sampling technique when taking samples of up to 97 respondents with the Cochran formula. The research results show that promotion affects customer trust and satisfaction, trust does not affect satisfaction, and trust cannot mediate promotion towards customer satisfaction
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Tasya Butik Tebing Tinggi Serta Dampaknya Pada Loyalitas Konsumen Sari, Dea Novita; Nainggolan, Benhart; Barus, Ben Setiawan
Management And Business Progress Vol. 2 No. 1 (2023): Management and Business Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i1.65

Abstract

This study aims to determine and analyze the effect of product quality and service quality both simultaneously and partially on purchasing decisions and their impact on consumer loyalty at the Tasya Butik Tebing Tinggi store. The method of determining the sample used in this study is to use the Cochran formula as many as 96 samples are consumers of Tasya Butik Stores. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Product Quality variable (X1) has an effect on the Purchase Decision variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is accepted, meaning that the service quality variable (X2) affects the purchasing decision variable (Z). Based on the results of the analysis of hypothesis 3, it is concluded that the third hypothesis is accepted, meaning that Product Quality (X1) and Service Quality (X2) have a simultaneous (simultaneous) effect on Purchase Decisions (Z).
Pengaruh Motivasi dan Komitmen Organisasi Terhadap Kepuasan Kerja Pada Karyawan Cafe Kopi Dolok Jl. Jenderal Sudirman Kota Tebing Tinggi Nainggolan, Benhart
Management And Business Progress Vol. 2 No. 2 (2023): Management and Business Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i2.115

Abstract

This study aims to determine how the influence of motivation and Organizational Commitment on Job Satisfaction of employees of Cafe Kopi Dolok Jl. Jenderal Sudirman Tebing Tinggi City. Based on the results of observations made by researchers, it is known that there are several problems regarding job satisfaction at the Cafe Kopi Dolok, including motivation and organizational commitment. The research sample used as many as 31 people with saturated sampling method. This research uses a type of quantitative research with nature of replication research. This research is a replication of previous research where the difference lies only in the object studied. The research method uses multiple linear regression analysis. The results of the hypothesis test state that: Hypothesis 1 is accepted, then motivation has an affects on job satisfaction. Hypothesis 2 is accepted, so organizational commitment affects job satisfaction . Hypothesis 3 is accepted, then the variables of motivation and organizational commitment simultaneously affect the job satisfation of employees Cafe Kopi Dolok Jl. Jenderal Sudirman Tebing Tinggi City.
Pengaruh Wom Dan Citra Merek Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Toko Deco 100 Kuala Tanjung Nainggolan, Benhart; Suwadi, Suwadi
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.141

Abstract

This study aims to determine the influence of wom and brand image on repurchase interest with consumer satisfaction as an intervening variable at Deco 100 Kuala Tanjung store. The research method used was a quantitative method using the help of SPSS version 25.00.which was collected from the results of distributing questionnaires to 96 Kuala Tanjung Deco 100 customers. The analytical method used in this study is using instrument tests, namely validity and reliability tests. Classical assumption tests are normality tests, multicolonearity tests, heteroscedasity tests, multiple linear regression analysis, coefficient of determination analysis (R2), hypothesis tests, namely T tests and path analysis (Path analysis). The results of SPSS in this study are Word Of Mouth variables affect consumer satisfaction, Brand Image variables affect consumer satisfaction, Word Of Mouth variables affect Repurchase Interest, Brand Image variables affect Repurchase Interest, consumer satisfaction variables affect Repurchase Interest And path analysis shows Word Of Mouth has no effect on Repurchase Interest through consumer satisfaction, and Brand Image has no effect on Repurchase Interest through consumer satisfaction.
Pengaruh Kualitas Produk, Citra Merek Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Virtako di UD. Rizky Desa Pematang Jering Nainggolan, Benhart
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.185

Abstract

This study aims to determine " The Effect of Product Quality, Brand Image and Consumer Satisfaction on Virtako Purchasing Decisions in UD Rizky Pematang Jering Village. The method of determining the sample used in this study is to use the non probability sampling formula as many as 30 samples who are farmers in Pematang Jering Village. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Product Quality variable (X1) has an effect on the Purchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is accepted, meaning that the Brand Image variable (X2) has an effect on the Purchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is rejected, meaning that the Consumer Satisfaction variable (X2) has no effect on the Puchasing Decisions variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the forth hypothesis is accepted, meaning that the Product Quality variable (X1), Brand Image variable (X2), and Consumer Satisfaction variable have a joint effect on the Purchasing Decisions variable (Y).
Co-Authors Anggraeni, Nafa Arlianti, Ashilah Putri Barus, Ben Setiawan Batubara, Rizki Wulanita Ida Ayu Putu Sri Widnyani Neni Murniati Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Purba, David Gabriel Marudut Richo, Muhammad Rosida Rosida Rusmewahni, Rusmewahni Sari, Dea Novita Sarwoto Sarwoto, Sarwoto Sianaipar, Christin Natalia Sinaga, Eka Mayastika Siregar, Raysal Januar Surya, Stefany Suwadi Suwadi