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Pengaruh Harga SPP dan Kualitas Pelayanan terhadap Kepuasaan Orang Tua di TK Islam Miftahul Nida Hana Mediana; Pebi Kurniawan; Tedi Kustandi
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9sgaa605

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga SPP dan Kualitas Pelayanan terhadap Kepuasan orang tua di TK Islam Miftahul Nida. Metode penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini adalah orang tua siswa TK Islam Miftahul Nida tahun ajaran 2024/2025 yaitu sebanyak 40 orang tua. Penentuan jumlah sampel yang diambil sebagai responden pada penelitian ini menggunakan sensus/sampling total dan data primer yang dikumpulkan melalui kuesioner. Variabel penelitian terdiri dari Harga dan Kualitas Pelayanan sebagai variabel independen dan Kepuasan sebagai variabel dependen. Analisis data dilakukan dengan menggunakan SPSS 22. Hasil penelitian menunjukkan bahwa Harga SPP berpengaruh positif dan signifikan terhadap Kepuasan, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan, serta Harga SPP dan Kualitas Pelayanan secara simultan berpengaruh positif dan signifikan terhadap Kepuasan.
Pengaruh Distribusi Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Study Kasus PT. Daya Muda Agung Cirebon untuk Penjualan Produk Mahakam) Mohamad Fikhan Primananda Kamilrizka; Pebi Kurniawan; Tedi Kustandi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pee32g08

Abstract

This study aims to determine the influence of Product Distribution and Service Quality on Customer Satisfaction. The research method used is quantitative. The population in this study is all 71 consumers of Mahakam products at PT. Daya Muda Agung Cirebon. The sample was determined using a census/total sampling method, and primary data was collected through questionnaires. The research variables consist of Product Distribution and Service Quality as independent variables and Customer Satisfaction as the dependent variable. Data analysis was performed using SPSS 22. The results show that Product Distribution has a positive and significant influence on Customer Satisfaction, Service Quality has a positive and significant influence on Customer Satisfaction, and Product Distribution and Service Quality simultaneously have a positive and significant influence on Customer Satisfaction
PENGARUH KUALITAS PELAYANAN DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Cafe Ruang Teduh) Salsabila Putri Azahra; Sahara; Tedi Kustandi
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 8 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Agustus 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i8.831

Abstract

This study aims to determine the effect of Service Quality (X1) and Customer Experience (X2) on Purchasing Decisions (Y) case study at Ruang Teduh Coffee. The method used in this study is a quantitative method. The population in this study is the number of visitors to Ruang Teduh Coffee for the period November 2024 to April 2025 with a population of 3,774 visitors. Determination of the number of samples taken as respondents in this study using the Slovin formula, the results of the calculation of sample data using the Slovin formula are 100 respondents. Sampling uses a non-probability sampling technique. The data collection technique uses a questionnaire. The data analysis technique used is multiple linear regression assisted by using IBM SPSS 22. The results of this study indicate that Service Quality has a positive and significant effect on Purchasing Decisions, Customer Experience has a positive and significant effect on Purchasing Decisions, Service Quality and Customer Experience together have a positive and significant effect on Purchasing Decisions.
PENGARUH STORE IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PURCHASE INTENTION DI UMKM WP SMOOTHIES WILAYAH CIREBON D Slamet Riyadi; Sahara; Tedi Kustandi
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 8 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Agustus 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i8.876

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh store image dan sales promotion terhadap purchase intention pada UMKM WP Smoothies di Kota Cirebon. Latar belakang penelitian ini didasarkan pada fenomena meningkatnya tren minuman sehat, khususnya smoothies, yang diiringi dengan persaingan ketat antar pelaku usaha. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan kausal. Sampel penelitian sebanyak 100 responden yang merupakan konsumen WP Smoothies, ditentukan menggunakan teknik purposive sampling dan rumus Slovin. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 30. Hasil analisis menunjukkan bahwa variabel store image berpengaruh positif dan signifikan terhadap purchase intention dengan nilai signifikansi < 0,05. Variabel sales promotion juga memiliki pengaruh positif signifikan terhadap purchase intention. Secara simultan, kedua variabel berpengaruh signifikan terhadap niat beli, dengan nilai R² sebesar 0,670, yang berarti 67% variasi purchase intention dapat dijelaskan oleh store image dan sales promotion, sedangkan sisanya dipengaruhi oleh variabel lain. Temuan ini menunjukkan pentingnya citra toko yang baik dan strategi promosi yang efektif untuk meningkatkan niat beli konsumen pada sektor UMKM minuman sehat.
ANALISIS PENGARUH CITRA MEREK, KUALITAS MEREK TERHADAP MINAT BELI MIXUE PADA MASYARAKAT KOTA CIREBON Ade Ambarita; Sahara; Tedi Kustandi
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 8 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Agustus 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i8.890

Abstract

This study aims to analyze the influence of brand image and brand quality on the purchase interest of Mixue consumers in Cirebon City. In an increasingly competitive business world, understanding consumer behavior is crucial, especially in building purchase interest. Mixue, a Chinese brand of drinks and ice cream, has successfully attracted consumer attention in Indonesia, including in Cirebon City. This research uses a quantitative approach with a descriptive design, involving 98 respondents. The results show that Mixue's brand image has a significant impact on purchase interest, followed by brand quality, which also has a positive influence. Overall, the combination of a strong brand image and consistent product quality makes Mixue superior compared to its competitors in the ice cream and beverage market in Cirebon City.
Pengaruh Kualitas Layanan dan Digital Marketing Terhadap Minat Beli Studi Kasus pada Toko Af Family PPMT Yusril Abdul Ghani; Sahara; Tedi Kustandi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/tk5q9s76

Abstract

This study aims to analyze the influence of service quality and digital marketing on consumers’ purchase intention at Toko Af Family, Majalengka. The research was motivated by the decline in sales and low consumer interest, which were assumed to be influenced by suboptimal service and digital promotion. The study employed a quantitative approach with a causal associative design. The population consisted of all consumers of Toko Af Family, with a sample of 97 respondents determined using the Slovin formula. Data were collected through a five-point Likert scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with the help of SPSS 26. The findings indicate that service quality has a positive and significant effect on purchase intention, digital marketing also has a positive and significant effect, and both variables simultaneously explain 53.4% of the variance in purchase intention. These results highlight the importance of improving service quality and optimizing digital marketing strategies to strengthen the competitiveness of local retailers.  
Pengaruh Saluran Distribusi dan Harga terhadap Keputusan Pembelian Semen Tiga Roda pada PT. Mega Bangunan Sukses Bima ‘Ainul Ghurri; Pebi Kurniawan; Tedi Kustandi
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1na84w54

Abstract

Penelitian ini bertujuan menganalisis pengaruh saluran distribusi dan harga terhadap keputusan pembelian semen Tiga Roda pada PT. Mega Bangunan Sukses. Dilatar belakangi pentingnya manajemen saluran distribusi dan strategi harga yang efektif dalam persaingan bisnis material bangunan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner dari sampel pelanggan. Populasi pada penelitian ini adalah seluruh toko bangunan atau konsumen PT. Mega Bangunan Sukses tahun 2024/2025 sejumlah 67 toko bangunan atau konsumen PT. Mega Bangunan Sukses. Teknik pengambilan sampel yang digunakan adalah total sampling. Hasil penelitian menunjukkan secara parsial, variabel saluran distribusi terbukti memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel harga juga menunjukkan pengaruh yang signifikan terhadap keputusan pembelian, namun arah pengaruhnya negatif. Secara simultan, analisis regresi menunjukkan bahwa variabel saluran distribusi dan harga secara bersama-sama memiliki pengaruh yang signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa perbaikan pada efisiensi saluran distribusi dan penetapan harga yang kompetitif secara langsung dapat meningkatkan minat beli konsumen.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN PSYCHOLOGICAL EMPOWERMENT TERHADAP MINAT BERWIRAUSAHA Tedi Kustandi; Sahara
Jurnal Witana Vol 2 No 2 (2024)
Publisher : Jurnal Witana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze the relationship between entrepreneurial education and psychological empowerment variables on the interest in entrepreneurship. We use a Quantitative approach in this research. The population in this study were 871 students of the Faculty of Economics, University of Muhammadiyah Cirebon, West Java. The sampling technique in this study used stratified techniques totaling 90 respondents. We used a questionnaire to collect sampling data. Using multiple linear regression analysis in data processing. The results showed that there was a positive and significant influence both partially and simultaneously between the variables of entrepreneurship education and psychological tempowerment on the interest in entrepreneurship.
Co-Authors Ade Ambarita Bima ‘Ainul Ghurri D Slamet Riyadi Hana Mediana Mohamad Fikhan Primananda Kamilrizka Pebi Kurniawan Sahara Sahara Salsabila Putri Azahra Yusril Abdul Ghani