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All Journal Research Horizon "Indonesian Journal of Devotion and Empowerment (IJDE) "
Lestari, Endah Prapti
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Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Ease of Use, Benefits, and Risks on QRIS Usage Intention with Trust as Moderator Al Ansori, Much Musyarief; Lestari, Endah Prapti
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.715

Abstract

This study aims to analyze the influence of perceived ease of use, perceived benefits, and perceived risks on the intention to use QRIS (Quick Response Code Indonesian Standard) in Semarang City, while also evaluating the role of trust as a moderating variable. The background of this research lies in the increasing adoption of digital payment systems in urban environments and the need to understand the behavioral drivers that shape user acceptance. Employing a quantitative explanatory approach, this study uses Partial Least Squares–Structural Equation Modeling (PLS-SEM) for data analysis. A total of 200 active QRIS users in Semarang participated in the survey. The findings indicate that both perceived ease of use and perceived benefits significantly and positively influence the intention to use QRIS. Perceived risk also shows a positive but weaker impact. Trust does not moderate the relationship between perceptions and intention to use, nor does it directly affect intention. However, trust is significantly influenced by ease and benefits, but not by perceived risk. These results refine the Technology Acceptance Model (TAM) and suggest that promoting usability and visible benefits is key to accelerating digital payment adoption.
Enhancing Palm Sugar SMEs' Competitive Advantage in Kalisidi Via Innovative Packaging and E-Commerce Training Praatmana, Nanang Dwi; Sari, Kartika Dwi Chandra; Cahyaningdyah, Dwi; Lestari, Endah Prapti; Athoillah
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.37583

Abstract

Palm sugar production in Semarang Regency has excellent potential to the abundance of palm trees that thrive. One of the production centers is Kalisidi Village, which is located on a plateau with hilly topography and green vegetation. The local community has maintained traditional production methods for generations, from manual sap harvesting to natural firewood processing. Although these products have authentic appeal and high quality, manufacturers face the challenge of increasingly fierce competition with other businesses that have adopted modern technology. Strategic solutions can be implemented to help palm sugar MSMEs in Kalisidi Village maintain a sustainable competitive advantage through innovation in packaging design. Packaging design training using applications such as Canva are expected to produce attractive, informative, and functional packaging that can increase product appeal while strengthening the brand image. Digital marketing through e-commerce platforms is an advanced  strategic solution to expand market reach. Assistance in digital business processes can increase understanding of data-based marketing and direct interaction with consumers. With the implementation of this community service program, participants have gained an understanding of how to create innovative packaging designs and develop appropriate digital marketing strategies. The follow-up to this community service activity is the continued guidance and monitoring of participants to ensure the sustained implementation of innovative packaging design and effective digital marketing strategies.
Co-Authors Al Ansori, Much Musyarief Athoillah Dwi Cahyaningdyah Praatmana, Nanang Dwi Sari, Kartika Dwi Chandra