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All Journal EconBank : Journal Economics and Banking JURNAL MUTIARA MANAJEMEN Management Analysis Journal "Indonesian Journal of Devotion and Empowerment (IJDE) "
Praatmana, Nanang Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Measuring Digital Inclusiveness and Its Impact on Gender Inequality for Women Amelia, Dhea Rizky; Khoiry, I'tishom Al; Aini, Nurul; Praatmana, Nanang Dwi; Hadi, Caraka
EconBank: Journal of Economics and Banking Vol 7 No 1 (2025): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v7i1.507

Abstract

This study investigates whether digitalization reduces or reinforces the gender gap in working hours in Indonesia. Using the 2023 National Labor Force Survey (SAKERNAS) and the Oaxaca–Blinder decomposition approach, it compares the working hour disparities between men and women in both digital and non-digital employment. The findings reveal that the gender gap in working hours is relatively smaller in the digital sector and is largely explained by observable characteristics such as education, formal employment, and training. In contrast, a significant portion of the gap in the non-digital sector remains unexplained, indicating strong influences of social norms and structural biases. These results suggest that digitalization can enhance women's labor market inclusion if supported by affirmative policies that improve access to technology and training. Meanwhile, the non-digital sector still requires broader structural reforms to achieve gender equality in working hours.
Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products Praatmana, Nanang Dwi; H., Ag. Sunarno; Sutono
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24133

Abstract

The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media. Previous studies report mixed findings regarding the influence of social media marketing and E-WOM on consumer purchase intentions. This study aims to measure the purchase intention of Scarlett products through social media marketing and E-WOM, using brand trust and consumer engagement as intervening variables. This study employs a quantitative approach. The population consists of skincare consumers in Indonesia, selected using purposive sampling with the criteria of being active social media users. A total of 180 respondents were selected. The collected data were analyzed using Structural Equation Modeling (SEM) AMOS. The results indicate that social media marketing and E-WOM do not directly affect purchase intention. However, they positively and significantly influence brand trust and consumer engagement. Moreover, brand trust and consumer engagement positively and significantly impact purchase intention. Finally, brand trust and consumer engagement fully mediate the relationship between social media marketing, E-WOM, and purchase intention for Scarlett products.
MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Wiratama, Bayu; Prananta, Widya; Prihandono, Dorojatun; Febriatmoko, Bogy; Praatmana, Nanang Dwi
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i2.6454

Abstract

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.
Enhancing Palm Sugar SMEs' Competitive Advantage in Kalisidi Via Innovative Packaging and E-Commerce Training Praatmana, Nanang Dwi; Sari, Kartika Dwi Chandra; Cahyaningdyah, Dwi; Lestari, Endah Prapti; Athoillah
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.37583

Abstract

Palm sugar production in Semarang Regency has excellent potential to the abundance of palm trees that thrive. One of the production centers is Kalisidi Village, which is located on a plateau with hilly topography and green vegetation. The local community has maintained traditional production methods for generations, from manual sap harvesting to natural firewood processing. Although these products have authentic appeal and high quality, manufacturers face the challenge of increasingly fierce competition with other businesses that have adopted modern technology. Strategic solutions can be implemented to help palm sugar MSMEs in Kalisidi Village maintain a sustainable competitive advantage through innovation in packaging design. Packaging design training using applications such as Canva are expected to produce attractive, informative, and functional packaging that can increase product appeal while strengthening the brand image. Digital marketing through e-commerce platforms is an advanced  strategic solution to expand market reach. Assistance in digital business processes can increase understanding of data-based marketing and direct interaction with consumers. With the implementation of this community service program, participants have gained an understanding of how to create innovative packaging designs and develop appropriate digital marketing strategies. The follow-up to this community service activity is the continued guidance and monitoring of participants to ensure the sustained implementation of innovative packaging design and effective digital marketing strategies.
Co-Authors Aini Nurul Amelia, Dhea Rizky Athoillah Bayu Wiratama, Bayu Bogy Febriatmoko Dwi Cahyaningdyah H., Ag. Sunarno Hadi, Caraka I’tishom Al Khoiry Lestari, Endah Prapti Moh Nurul Qomar, Moh Nurul Prananta, Widya Prihandono, Dorojatun Sari, Kartika Dwi Chandra Sutono