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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam EconBank : Journal Economics and Banking JURNAL MUTIARA MANAJEMEN Management Analysis Journal
Praatmana, Nanang Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Upaya Optimalisasi Kinerja Pegawai Koperasi Serba Usaha (KSU) Padurenan Jaya Kudus Melalui Holiday Exchange Qomar, Moh Nurul; Praatmana, Nanang Dwi
BISNIS Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i2.6370

Abstract

This article discusses human resource management approach Koperasi Serba Usaha (KSU) Padurenan Jaya  so that the optimization of employee performance can be achieved. The approach in question is a holiday exchange. This study uses a qualitative method with a field research approach. The results of this study indicate that the holiday exchange approach applied at KSU Padurenan Jaya has proven to be able to improve services to members and increase the cooperative business results (SHU). The application of this system is also in accordance with Islamic business ethics, which refers to the value of unity and responsibility so that it affects the flexibility of management in determining holidays.
Measuring Digital Inclusiveness and Its Impact on Gender Inequality for Women Amelia, Dhea Rizky; Khoiry, I'tishom Al; Aini, Nurul; Praatmana, Nanang Dwi; Hadi, Caraka
EconBank: Journal of Economics and Banking Vol 7 No 1 (2025): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v7i1.507

Abstract

This study investigates whether digitalization reduces or reinforces the gender gap in working hours in Indonesia. Using the 2023 National Labor Force Survey (SAKERNAS) and the Oaxaca–Blinder decomposition approach, it compares the working hour disparities between men and women in both digital and non-digital employment. The findings reveal that the gender gap in working hours is relatively smaller in the digital sector and is largely explained by observable characteristics such as education, formal employment, and training. In contrast, a significant portion of the gap in the non-digital sector remains unexplained, indicating strong influences of social norms and structural biases. These results suggest that digitalization can enhance women's labor market inclusion if supported by affirmative policies that improve access to technology and training. Meanwhile, the non-digital sector still requires broader structural reforms to achieve gender equality in working hours.
Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products Praatmana, Nanang Dwi; H., Ag. Sunarno; Sutono
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24133

Abstract

The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media. Previous studies report mixed findings regarding the influence of social media marketing and E-WOM on consumer purchase intentions. This study aims to measure the purchase intention of Scarlett products through social media marketing and E-WOM, using brand trust and consumer engagement as intervening variables. This study employs a quantitative approach. The population consists of skincare consumers in Indonesia, selected using purposive sampling with the criteria of being active social media users. A total of 180 respondents were selected. The collected data were analyzed using Structural Equation Modeling (SEM) AMOS. The results indicate that social media marketing and E-WOM do not directly affect purchase intention. However, they positively and significantly influence brand trust and consumer engagement. Moreover, brand trust and consumer engagement positively and significantly impact purchase intention. Finally, brand trust and consumer engagement fully mediate the relationship between social media marketing, E-WOM, and purchase intention for Scarlett products.
MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Wiratama, Bayu; Prananta, Widya; Prihandono, Dorojatun; Febriatmoko, Bogy; Praatmana, Nanang Dwi
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i2.6454

Abstract

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.
Co-Authors Aini Nurul Amelia, Dhea Rizky Bayu Wiratama, Bayu Bogy Febriatmoko H., Ag. Sunarno Hadi, Caraka I’tishom Al Khoiry Moh Nurul Qomar, Moh Nurul Prananta, Widya Prihandono, Dorojatun Sutono